4 Reasons Your Startup Needs A Business Email Account

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    4 Reasons Your Startup Needs A Business Email Account

    Why Your Startup Org Needs A Professional Email Account

    The disruptive gains made by several first-time entrepreneurs in the areas that were once dominated by the big fishes in the industry have given way to the age of startups. However, with the rise in popularity, it is likely that every idea you have for a startup will be probably thought of by another person or team as well. Therefore, today you have multiple startups working in the same domain with tight competition. Here is where every element that makes your startup unique from the rest can be a game-changer or decider of success. 

    While innovations in business models, monetary backup and investment, pricing schemes are all key elements in making your startup stand out in the long run, there are a few marketing elements that could make an impact immediately. Your business email is a prime example of such a marketing entity that can re-define your first impressions in the market.

    Once you have decided upon a name and launched a website in your name domain, the next important thing to do is to set up a professional business email account with your domain name. Many startup founders make the mistake of using a free email service in the beginning and reach out to customers or investors for deals. You need to be professional from day one to create a better experience for every stakeholder you reach out to, including your customers, investors or other prospective talents who you wish to hire for your team. 

    Here are 4 reasons why you should have a professional business email account for your startup from day one:

    1. Personalized Experience

    It is expected that by 2023, the average number of emails that will be sent daily will be around 347 billion worldwide. Your startup’s marketing email or customized investor pitch will be one among them and should you choose a regular free email service like Gmail or Outlook without your domain in the email address, then chances are that you will likely fall out of the 17.92% of emails that are opened every day. 

    A personalized email from a business email account is more likely to be opened by a prospect as they would expect it to have something valuable to offer. The content in your email is a topic for another discussion that we are keeping for some time else. The domain name itself can create a sense of personalized branding experience which will improve your acceptance rates in the market significantly.

    2. Improves Credibility

    Did you know that amongst the millennial generation, nearly 68% have agreed that promotional emails have influenced their purchasing decisions on various occasions? This is a wake-up call for startups to start promoting their business through email campaigns. But then comes the question of credibility. 

    How can you ensure that prospective customers will open and respond to your promotional email? 

    Related Reading: Top 5 Productivity Tools Every Small Business Needs Today

    Having an email account with your business name’s domain at the end surely helps in this regard. People have a natural tendency to ignore promotional emails from generic free email services like Gmail. This happens even if you have a great subject line to catch attention or even better promotional content in the body. The impression that the brand has its own website and business email account is vital for establishing the right contact in the first instance.

    3. Provides Flexibility for Future Expansion

    In due course of time, your startup is expected to grow into a sizeable business with a possibility of numerous subdivisions. If you have a professional business email account rather than a free one, then it is very easy to set up sub-groups within the main email account in your domain. It will ensure that every sub-function or department in your business has a unique identifying email subdomain for better internal mail management and communication. Additionally, this allows external stakeholders like customers, partners, and vendors to reach out to the right department when they need support. 

    For example, customer service requests may be directed to an email account like “support@mybusinessname.com” for faster responses. Investors may reach out to “investorrelations@mybusinessname.com” for their dedicated information hotline and much more. Today there are cloud-based service providers that offer unlimited expansion in subdomain email accounts under your main domain on a subscription basis. These ensure that your overall costs stay under control and you only pay for what you use be it storage or number of users.

    Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

    4. Higher Security

    We are not saying that generic free email clients available today are insecure but as far as a business is concerned, their email systems often handle sensitive and confidential customer and business information. So, an extra layer of security is always needed to safeguard the system from cyber threats. Dedicated business email clients offer this added layer of security for your business email and ensure that file exchange, data and user management is seamlessly secured by encryption and other security standards. Effective rights management controls to ensure that no unauthorized communication happens from your business email account and prevents leakage of sensitive data through emails.

    5. How Infince Can Help

    A professional business email is a startup organization’s first asset to begin scouring for resources, be it customer deals, investor communications for funding and vendor communications. To get the first impressions right, it is absolutely vital to have a secure and powerful business email platform incorporated in your own domain. Successful businesses rely on platforms like INFINCE to set up their entire digital ecosystem from websites to business emails and intra-organizational information management. Our suite of applications running in the cloud allows you to build the most secure and flexible digital framework for your startup. From setting up a professional email account for your small business to manage user rights, INFINCE has a host of features designed exclusively for startups and small businesses to start their digital journey. Get in touch with us to know more.

    Ashni Lukose

    Ashni Lukose

    I am a Product Consultant, living at the intersection of empathy, design, engineering and helping teams craft Products that bring a smile. I believe that technology best serves its purpose when we use it to address deep problems without losing sight of the human nature of its users. Truly transformative technology is one that seamlessly becomes part of the daily narrative of its customers, aiding them to achieve their goals faster and easier.

    More posts by Ashni Lukose

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