Focus on these 5 KPIs to improve small business growth The journey of building a successful small business involves several challenges. You need to understand and measure every step of your growth and this is where Key Performance Indicators or KPIs become a mainstay in your day to day operations. In simple words, KPI can…Read more

How retail marketers can create more dynamic and engaging email content Email marketing is here to stay, at least for the next decade or so. Statista reports that by 2023 there will be over 4.3 billion active email users globally. Retailers have been using emails as a powerful means to convince shoppers to return for…Read more

Small Business Success In 2020: Overcoming Challenges Small businesses and startups have today become a major driver of change across geographies irrespective of the business domain. This paradigm shift has been brought about by a number of factors with technology being the number one among them. With powerful digital tools and channels, small businesses were…Read more

How A CRM Helps Drive More Sales For Your Small Business? “Customer is King” holds true for any business, in spite of what you offer to the market for revenue; be it products or services. But with the immense growth of technology and its salient propagation among businesses, there has been a huge reduction in…Read more

5 Ways To Run A Successful Business With Remote Employees Gone are the days when a key measure for success in business was the number of hours their employees spent within the four walls of the office. Today, what matters is how well the job gets done irrespective of whether the employee works 8 hours…Read more

Tips For SMBs To Boost Growth With Increased Employee Engagement Employee engagement is today considered to be the responsibility of an organization as a whole. Earlier, it was merely seen as a focus area of the HR department and several small companies did not have a clear vision about employee engagement and how it can…Read more

Why Small Businesses Need to Invest in SaaS Delivery Model The widespread adoption of Software-as-a-Service or SaaS model of technology deployment is undoubtedly a key driver of digital disruption across industries. Studies show that the global SaaS market is expected to touch or exceed a staggering USD 623 billion by 2023. And the biggest beneficiary…Read more

Top Must Watch Trends in Enterprise Video Conferencing In an office environment, a meeting is scheduled often to not just communicate information, but as a means to establish, nurture and prosper relationships- both new and existing- between all involved stakeholders. This calls for a better solution for conferencing than conventional telephone and audio conferencing solutions….Read more

Did you know that if visitors encounter just a second of delay in loading your website, then it is estimated that there will be a 7% reduction in the conversion of the traffic? Today, a web presence is an absolute necessity for any enterprise that wishes to connect and conduct business with internet-savvy consumers; be…Read more

Are you trying to renew your SSL Certificate? Here is everything you need to know! An SSL Certificate is required by a website to ensure secure server connections. In today’s world, an SSL certificate for a website is as important as a seat belt for a driver. All online businesses must take web security seriously….Read more