Why is a custom web domain important for your business branding needs?
Having a website is considered a standard pre-requisite for today’s businesses as it is likely the first place where people will enquire about the business and its offerings. While creating and hosting a website is no big deal today with the tons of ready to deploy template website builder services available, there is one element that you must focus from a branding perspective for an enterprise website. It is none other than a custom domain name. For example, if your business name is “John’s Giant Ice Cream”, then a website with URL as www.johnsgianticecream.com will be more appealing from a branding perspective than having one such as www.johnsgianticecream.wordpress or www.johnsgianticecream.blogger.com. The same logic applies to your enterprise email id as well. If you have an official email account that reflects your business name as the email domain rather than Gmail or Hotmail, it is better from a branding perspective.
Let us examine 5 benefits of branding that your business will experience if you have a custom website domain and email:
1. Brand Recognition
Having a co-branded domain such as wordpress.com/mybusiness would be harder to remember for customers than one such as www.mybusiness.com. This would make it easier for customers to pass information about your business to their friends verbally or via telephone calls. The element of simplicity in having a custom website and email URL will ensure that your customers, both existing and prospective, can reach out to you at the earliest, in case there is a need for them to avail of your services or buy your products.
2. Risk-Free Personalized Identity
From a business point of view, having a unique website and email domain would ensure that they have a unique existence. When you have a 3rd party sponsored co-domain as your business’s web address, then there are chances that you may have to change them in the future depending on policies made by the service provider. The service provider could cease to exist due to other issues and your domain goes down with them thereby impacting the large presence you would have built over the years with that website. Considering the risks involved in such a scenario, a custom domain for your website and email makes sense for a secure and seamless future for your business with a personalized identity.
3. Search Engine Friendly
Building a simple website for your business’s online reach is not a very tough thing to do. But making it visible in search engine results with a high ranking takes a lot of effort. By having a custom website URL, it helps your website to rank better in search engine ranking algorithms that focus on uniqueness more than generic names and 3rd party hosting service providers who append their names to your domain for free hosting. As such a unique URL is more likely to be shared on social media, they get better ranking credits on that front as well.
4. Subdomain Flexibility
Very often you might face the need to create subdomains within your website to have separate showcase pages for a particular service or marquee product. When you do not have a custom domain for your business, the concept of subdomains becomes even more complex. In most 3rd party hosted domain services, you do not even get that option to include further subdomain on your website. This further reduces your organic SEO efforts and also makes it harder for customers to trust your unique offerings and learn more information about them from the subpage.
5. Email Credibility
One of the biggest advantages of having a custom business domain for your web landscape is the ability to have a unique email domain. When contacting customers or prospects, having a genuine business name domain as the extension of your email address will add more credibility. From a receiver’s point of view, they will feel more genuineness in your business for the effort you took in creating a unique domain name for your website and email communication address rather than opting for a free service like Gmail or Hotmail. A professional email address is also a unique credential for your business to avail of multiple digital services available online today that helps in boosting your internet-based business services. Examples include payment gateways, information forms, cloud storage options, and much more.
Set up your professional custom domain and private email with InfinCE
If you are a business owner wanting to have a unique identity on the internet with a website and email, then you should definitely explore the option of a custom domain rather than opting for free hosting service providers.
The several benefits in branding and customer experience you stand to enjoy as outlined above will be instrumental in growing your business in the coming years as more customers rely on internet-powered digital channels for their daily needs.
Having a powerful digital ecosystem with credible domain and secure hosting infrastructure is the need of the hour especially for small and medium businesses. This is where InfinCE can be the ideal companion for your success. Get in touch with us to see how you can build and deploy a comprehensive web-based business online with custom URL and professional email service with InfinCE in a matter of days.