The Role of Business Communication Tools in the Growth of a Business
Effective communication is the backbone of every successful business. This is even more applicable for modern businesses because of the massive shifts in the workplace culture of late. Technology advancements and the impact of COVID-19 have made robust business communication tools more than a necessity in every industry today. Fortunately, there are many impressive business communication apps, which make it easier for leaders and managers to collaborate with their teams, connect the missing dots, and drive improved performance and productivity.
Why Business Communication Tools are Inevitable in Today’s Workplace
It has become a norm for employees to use business communication tools for efficient collaboration. A recent Facebook Messaging Survey found that more than 63% of people across generations prefer messaging apps for communication instead of emails or calls. The impact can be seen in the business world as well with around 60% of businesses of all sizes using collaborative chat apps today. That is because business communication apps perfectly suit the evolving workplace culture while opening up ways to ensure improved employee productivity.
How Business Communication Apps Contribute to Business Growth
Business communication tools offer a flexible platform to furnish the varying demands of interaction within the company. Below are some of the fundamental advantages of using business communication tools that help in business growth.
1. Unmatched Adaptability
The nature of the modern workplace is changing rapidly and businesses across industries are promoting remote work. With a reliable communication app, leaders can collaborate with remote workers as needed, while allowing them to work as per their schedules. As more than 70% of millennial employees prefer working in a flexible environment, it is high time for businesses to adapt to the change and ensure proper communication channels to boost productivity.
Read more: 5 Tips To Effectively Manage Remote Teams During Challenging Times
2. Easy Data Sharing
Modern communication tools come with simple features to share all the data and information needed for any task. Team leaders and employees can share files, upload links, or even directly stream content to make sure that everyone is on the same page. Business communication apps like InfinCE allow you to save files and data on the integrated cloud system. This makes collaborating on a project further easier, as anyone can access the required files later.
3. Effortless Task Management
Leaders can have a very difficult time managing a project if the team communicated through multiple channels. A business communication tool is much more than an everyday messaging app. It brings everything in one place so that managers and leaders can have a quick overview of the processes and stay updated with the progress of the project. It also makes planning tasks, assigning duties, setting deadlines, etc., simpler while improving accountability amongst the team members.
4. Real-Time Communication
Team collaboration apps keep employees posted on what is going on and make it easier to focus on their job roles. Messages can be sent to individual employees or in a group to make sure that everyone stays on track and performs their duties on time. Business messaging apps like InfinCE come with video conferencing capabilities to make meetings more interactive and engaging.
Read more: 5 Workplace Innovations You Can Welcome with Video Conferencing
5. Less Unproductive Meetings
Physical team meetings can waste a lot of productive time. As per the Harvard Business Review, around 65% of employees believe that “meetings keep them from completing their own work, while 71% said meetings are unproductive and inefficient.” This serious problem needs to be fixed as quickly as possible to ensure better employee efficiency. As team collaboration apps allow you to access relevant information anytime and from anywhere, they help avoid the need for any physical meetings.
6. Improved Employee Engagement
Business communication apps are much different from mundane emails. They can act as a platform to share inspiring stories, exciting news, motivational messages, and have some fun too. Team messaging apps are not necessarily limited to sharing business-related data; many of them also come with emojis and stickers to add a personal touch to the messages and make it a bit lighthearted.
Read more: 5 Ways To Improve Business Growth Through Employee Engagement
7. Integrated Modern Technologies
An enterprise collaboration app can also be customized to accommodate various modern technologies, such as Machine Learning, Robotic Process Automation, Natural Language Processing, Predictive Analytics, and Artificial Intelligence. These technologies can help streamline business communication by sorting information, analyzing data, generating reports, creating policies, and much more. This will, in turn, help to ease the stress of performing routine tasks from the employees and they can focus on other productive duties.
8. Performance Tracking
A business communication app can also allow leaders to track the performance of their teams effectively. Team collaboration tools allow managers to create jobs and determine goals before handing over those to the team members. They can then track the progress toward the specific goals and see how each employee is collaborating to achieve them. This brings more transparency to the team, boosts accountability among the employees, and motivates them to perform better.
Read more: 11 Online Collaboration Tools That Facilitate Remote Work In 2020
9. Mobile Apps
Everyone prefers to use mobile apps these days to read emails, track work, share information, and more. Forrester reports that around “66% of employees now use two or more devices every day.” With an integrated mobile app for business communication, employees will not have to manage multiple channels to communicate with each other. Instead, it will make it easier to access all the data and information across devices.
10. Improved Productivity
The most obvious benefit of workplace apps is that it improves employee productivity. As business communication tools make it easier to set goals, assign jobs, track progress, generate reports, and interact with the team members in real-time, they help boost employee morale and efficiency. Having a single channel for all business communication also avoids the need for multitasking, which further helps to improve time management.
There are countless ways for team members to interact with each other, but business communication apps give a more dedicated platform for building a productive work environment. While it cannot be predicted how the future will shape workplace culture, it can be said that advanced and feature-rich business communication tools will certainly be integral in the coming days.InfinCE brings you a pool of effective collaboration software to help you connect with your teams faster and work together better, for greater business achievements. Get in touch with us to learn more.
