The 5 small business digital trends that cannot be ignored in 2019

The digital transformation wave is gripping all industrial sectors as we speak. But is it really only meant for the big names in the market? Can financial muscle determine the progress a business can make in the digital space? The answer is simply NO! The best thing about the new age digital paradigm is that it opens up possibilities in digital innovation for industries of any size be it small, medium or large enterprises. A lot of thought has come up from revolutionary leaders in the market that focus on empowering small businesses to achieve high levels of success in their business operations. These thoughts have now transformed into the most happening trends in the small business sector and key players are constantly looking at ways to realize value by following and implementing these trends.

Now comes the crucial question. How can small businesses gain knowledge about the right or in fact the best digital trends that suit their operational model? Well, we have it covered in this blog. It’s barely past the first quarter of 2019, and if you are a small business entrepreneur, then we have compiled a list of the top 5 digital trends that your small business needs to onboard in 2019, to achieve success and remain competitive in the highly crowded market.

Let’s begin the exploration:

1. Subscribe to intelligence

Yes, we are talking about Artificial Intelligence (AI) and Machine Learning (ML) here but in a more suitable way for small businesses. Today, nearly all top AI-powered technology services are available on a subscription basis for businesses of all sizes to pick and choose based on their needs and preferences. The same AI technology that powers tech giants like Google and Facebook could be used to boost autonomous offerings in your small business as well. This is a big boost for your business sales prospects as well. Studies have shown that the presence of an AI element can boost sales of companies as< 49%< of consumers will be confident in spending money more frequently in business with AI enablement.

All departments of a small business from customer service to human resources, operations and logistics can embrace the power of AI and ML to enable sustainable growth. When insights about customers are made available through tools, small businesses can use them to make business decisions faster and with more accuracy. On the operations side, AI can help small companies hire smarter with faster candidate resume profiling for relevant skill matching through machine learning. The possibilities when AI is enabled are many for small businesses.

1. Personalized marketing

Gone are the days, when fancy advertising and celebrity endorsements formed the crux of marketing for businesses. Today, a small business can creatively outperform a larger brand in the same industry for marketing excellence. By marketing, we do not simply imply great visual representations and ads, but how technology can be a crucial component in bolstering marketing efforts for small businesses. With marketing automation, it has been proven that there is a 12.2 % reduction in marketing overhead and this will positively impact lead generation as well.

In fact, four out of five users of marketing automation witnessed an overwhelmingly positive increase in leads generated. In addition to the numbers, the quality of leads that are generated through targeted and highly personalized marketing tools available today, are significantly higher as well. By diving deep into insights derived from AI enabled marketing tools, small businesses can create high impact campaigns that have more chances of conversion. As for target user segmentation, today’s marketing automation tools help to identify leads that have higher chances of conversion based on past preferences and behavior. It also saves time and money of marketers who would have otherwise spend hours or even days to send thousands of emails to folks who have very minimal chances of doing business with the organization.

Related Reading: Simple Ways to Create a Small Business Website in 2019

1. Workforce Management

A small business often has restrictions on the physical work infrastructure they can offer for employees. But today, the lack of dedicated physical office space is never a constraint on measuring the success of your business. Thanks to advancements in digital tools, it is possible to have a workforce managing your business operations from literally anywhere in the world. You only need to provide a working space for employees that must absolutely be located in an office environment to run your office. Others can simply connect to your business remotely and there are tons of collaborative and management tools available to ensure that a remote workforce operates as efficiently as an in-house team.

Additionally, if your business requires executives to be deployed at filed locations or at customer premises to carry out tasks, then there are tools that assist them to deliver more valuable services. In fact, Gartner estimates that by 2020,75% of field service organizations with more than 50 users will utilize the capabilities of a mobile app to deliver customer delight. Thus, managing a workforce becomes quite seamless with a host of digital tools available for small businesses to help them empower their workforce to work better and more productively.

1. Digital Payments

You may argue that almost all businesses small or large offer convenient payment modes for customers, it is a known fact that this convenience is limited to cash or card in most cases. The customer of today, however, expects more than just a card swiping option to pay for his or her purchases. This is where small businesses need to invest in building or incorporating world-class payment infrastructure to help serve customer needs better. This includes digital wallets, NFC enabled smart payments on smartphones and wearable devices and much more.

While the physical infrastructure and complexity for such smart payment solutions are less, there is a considerably high level of technical prowess involved in facilitating the solution seamlessly. Sensitive financial data of customers has to be managed securely as any event of a breach will likely result in lawsuits and tarnished reputation which may be difficult to recover. Moreover, this sensitive financial data may at times be shared with your businesses vendors as well for settlement of invoices, etc. More the number of stakeholders, greater is the security assurance needed for the digital payment infrastructure. This trend will be crucial when a small business starts to grow global ambitions as today’s technology allows you to scale rapidly with virtual platforms like e-commerce sites and partners.

Related Reading: INFINCE – A One Stop Technology Solution for Small Business

1. Data Privacy

We already covered a portion of this in the payment trends section but considering the rapid scale in which consumer data is generated and consumed by businesses, data privacy is a trend and force to reckon with. Today, every single piece of information be it past interactions of a customer with your business or their preferences in investing or their personal and social media interests are all acquired and analyzed for arriving at business decisions. While this is a good thing for business, several users have repeatedly voiced their concerns on the growing trend of sensitive customer data becoming exposed to fraudulent and inappropriate proceedings. Increasing compliance requirements like GDPR and other international privacy laws will impact the way in which small businesses operate using consumer data.

As a business owner, you need to ensure that the digital systems and business processes that handle sensitive customer information have strict guidelines for privacy preservation as fines for any mishaps could literally throw your business out of operations. Data privacy policies and tools needed to safeguard customer data are an important asset for all businesses irrespective of their business domain and geography.

If you are a small business owner, then the 5 trends that we covered in this blog are of prime importance. They can very well define the future of how your business will perform in a highly competitive market. With the vast array of digital tools available to support various facets of your business, it is quite natural to get confused about where to start investing and exploring. This is where INFINCE comes to the rescue. With cloud-based integrated solutions, INFINCE can bring together the robustness of suite solution for enhanced productivity and efficiency.

INFINCE – Build Your Team & Collaborate

Infince is a cloud platform built to run your business in a completely new way via information technology. This cloud-based software comes fully-supported, hassle-free, user-friendly and very much cost effective. Having Infince at your small business is like taking your business to the next step by simplifying the way you work and concentrate on your business growth. The efficient functionality of INFINCE combined with its user-friendly technology and flexible features allows you to manage everything from the simplest to the most complex, in a convenient and comfortable manner.

Why should a small business opt for Infince?

“A big business starts small,” said Richard Branson. The road to becoming large-scale for broadening services and reach begins with finding and deploying the right technology solutions. Technologies like the cloud have turned out a major disruptor and undergone widespread adoption by businesses, big and small.

Compared to on-premise technology, cloud platforms have global accessibility, secure infrastructure, and reduced spending. INFINCE brings the cloud advantage within reach of small businesses through its –

• Simplified Cloud-based Technology – Set up your own website and email with just a few clicks.
• Efficient Office and Collaboration Tools – Collaborate efficiently, share documents quickly, and bring your workforce together from different locations.
• Secure & Private Preconfigured Cloud – Privacy and security for your data on secure private virtual servers.
• Curated Applications Marketplace – Click and buy business applications from a growing list of applications including CRM, CMS, and HRM solutions, hosted on secure cloud environments and dedicated to your need.
• Single Sign-On Accessibility  – Single Sign-On enables you to have unified access to all your business software.
• Concierge IT Services – Enjoy seamless IT with hosting, maintenance, and updates managed by a dedicated team.
• Seamless User Interface – Intuitive user experience for beginners.
• Enhanced Mobility – User mobility with mobile apps for smartphones and tablets with white labeling.
• 24/7 Technology Support – Highly dedicated support team with an email, live chat, and phone support.

Related Reading: INFINCE Presented with the 2018 Great User Experience Award

How to Deploy Infince in your Business

The process displayed below will help you to know how easily INFINCE can be set up and made ready for use in your organization.

Collaboration Tools in Infince

Infince is a one-stop solution that integrates an array of tools with the capability to do multiple things.

Applications – On Purchase

Apart from the collaboration tools, you have the option to purchase applications for specific business needs.

How will Infince Help your Business?

Small businesses need to execute their projects in a very efficient and economical way. They can boost their productivity and efficiency with INFINCE as their preferred technology partner. INFINCE helps project teams get their work done faster, no matter how or where they work. The cloud-based solution brings dispersed teams together as they work through planning, managing tasks, allocating, tracking, document management and other functions.

Collaborative Work Environment

• Collaborate with all the team members. (i.e. internal, external, remote, and distributed team members)
• Virtual workplace enhances collaborative project planning and better work streams
• Real-time chat and communication with team members
• Manage, share, and sync project calendars with personal calendars of members
• Helps individual team members keep commitments by having personal task lists and deadline reminders
• Conduct online meetings
• Centralized data, documents, and contacts allow cross sharing between the team
• Access virtual workplace to view project information through mobile/computer

Automated Planning and Scheduling

• Create virtual project teams with geographically dispersed members (i.e. internal, external, remote, and distributed team members)
• Better define and manage project requirements
• Efficiently schedule task duration, milestones, and deadlines

Digital Asset Management

• Keep everyone updated with version control, change tracking, and document history
• Easily secure file sharing between all team members from different devices
• Manage and archive project files securely in a structured and accessible way
• Have a good document repository for uploads and attachments

Server Properties

• Managed, private and secure server for everyone
• Separate dedicated server for each organization
• Flexible and convenient to use by all
• Stable and consistent
• Back-up options

User management

• User permissions and roles
• User Roles
• User Groups

How to Manage Tasks using Infince

• List, assign and prioritize tasks based on deadlines and dependencies
• Update task list status, organize, track and make visible to the team
• Personalized task management for individual team members
• Ability to oversee the tasks that are overdue, ongoing and planned
• View and analyze day-to-day tasks and progress across teams and projects
• Execute multiple projects with better quality, on time and efficiently

Related Reading: A Guide to Effective Cloud Migration

Who Will be Benefited Most Out of Infince?

• Construction Firms – A construction company to share client estimates, project plan, layout between the employees and clients as well as assign tasks to employees.
• Legal Services Firms – A legal firm to share case details between the lawyers and clients.
• Small scale Manufacturing – Small scale manufacturing companies to assign tasks, share documents, communicate between teams, and view product timelines.
• Marketing & Consulting Firms – Marketing and consulting firms to manage and collaborate tasks on different campaigns and project. Allows task scheduling, monitor time spent and measure ROI on all marketing projects.
• Health Clinics – Clinics can use INFINCE to manage the appointments of all the patients and store the patient’s history.
• Software Firms – For document sharing, task assignment, project management handling client calls, real-time chat, and marketing.
• R&D Companies – R&D can have project management tools to ensure the smooth transfer of knowledge and technology to other groups or departments involved in innovation, file transfer and file management.
• Insurance Firms – Insurance companies to enhance their performance, more products can be sold and retain customers by keeping the project on track, easy transfer of lead details, schedule tasks between employees and much more.

As a secure and economical cloud platform, INFINCE is the right choice for businesses running on limited capital. With its potential application stretching across a swathe of different industries, INFINCE brings the simplicity of the cloud and resources configured for optimal performance that elevates workforce productivity.  Get in touch with us today to deploy INFINCE at your business.

CRM systems have come a long way from their origins as contact management systems for storing and retrieving contact information. Enterprises across-the-board now regard it as a valuable and indispensable tool to not just manage and improve relationships with contacts but to manage the entire gamut of customer relationship management.

The nature of CRM has also witnessed a tectonic shift. Cloud-based CRM now dominates with 87% of the total market share, a big jump from just 12% in 2007. The overwhelming preference for cloud-based CRM is for good reasons.

1. The Cloud Facilitates Big Savings in Cost and Effort

On-premises CRM entails huge upfront investment in hardware and servers. The cloud CRM vendor absorbs such investment and offers a pay-as-you-go payment model for clients. Businesses pay only a monthly charge, converting their capital-expense (CAPEX) costs into an easy attributable operational expense (OPEX.) Still better, the CRM becomes easily scalable, with the ability to add capacity easily as and when required, and scale-down during downtime.

The spillover monetary benefits of hosting CRM in the cloud includes hassle-free maintenance, no troubleshooting, and freedom from having to upgrade the CRM periodically. These tasks are done by the vendor, and the enterprise can, in fact, do without single IT personnel in-house.

Cloud-based systems are quick and painless to deploy as well. The set-up is as simple as paying the subscription fees and logging in. Cloud-based CRM systems tend to prioritize ease of use and accessibility, meaning easier learning curve for end users and lesser training costs for enterprises.

2. Cloud Enables Anytime, Anywhere Access

The biggest advantage of cloud-based CRM is anytime, anywhere access. The data and the software reside in the cloud, and accessible through convenient mobile apps or other front end software, without constraints of geography or time. The ability to access the CRM through intuitive mobile apps is arguably the single biggest benefit of cloud-based CRM considering 65% of employees achieve their sales quota when using mobile CRM, and only 22% of employees achieve their sales quota when mobile CRM isn’t used.

The anytime anywhere access make cloud hosted CRM ideal for today’s fast-paced and highly competitive world, where opportunities exist only for a short while and have to be seized at the instant. Opportunities come knocking rarely. With a cloud-based CRM ready, the executive is ready to seize the opportunity by having all information and resources in his smartphone, regardless of whether he is at the airport, a spa, a business meeting or out for lunch.

3. Cloud Brings Integrated Data Management

A cloud-based CRM not just centralizes data in one place, but is also handy to integrate information from external, disparate sources, such as media activity, project management information, accounting information, and more. Dedicated cloud integration tools facilitate the seamless sharing of data from disparate sources.

The integrated and consolidated processing of information prevents gaps in information or understanding when dealing with a customer across multiple touch points. Marketers and other users have access to real-time or latest data, synced from the cloud server whenever online.

4. Cloud-Based CRM is Always Updated

Upgrading on-premises CRM is a hassle, requiring modification of the code, and provisioning everything again. With a cloud-based CRM, the vendor takes up the task. The vendor is more likely to upgrade the CRM and co-opt new features very fast, to pre-empt losing customers to competitor products. Cloud-based CRM vendors are also more likely to innovate, to offer better features and functionality, to differentiate themselves from competitors.

5. Cloud CRM Facilitates Seamless Collaboration

A cloud-based CRM doubles up as an effective collaboration tool, offering remote and off-site employees a reliable and robust medium to connect and collaborate with their team and customers alike. The Cloud CRM offers a common interface enabling team members to share data and updates that contribute to the end objective of increasing sales and customer satisfaction. International teams especially can collaborate effectively across time-zones.

6. Cloud Offers Robust Security More Often Than Not

Security is the literally the million dollar question staring at enterprises in the wake of heightened security breaches. A 2018 study by Juniper Research estimates cybercriminals to steal an estimated 33 billion records in 2023, up from an already whopping 12 billion records in 2018.

Contrary to perception, the cloud is more secure than on-premises systems. Any decent cloud-based CRM offers robust security, free from the usual suspects of out-of-date software. The CRM is the bread and butter rather than an appendix, the vendor is more likely to and is able to take the proper precautions, with dedicated staff looking to discovering and closing weak security points.

CRM also lessens the risk of system failure, with dedicated servers and redundant databases minimizing the risk of loss of data or downtime. Businesses have the flexibility to negotiate an SLA service-level agreement with an agreed upon level of service, including the acceptable “downtime,” beyond which compensation sets in.

While the cloud-based CRM offers several advantages, it is by no means a magic wand to success. Success depends on the skillful implementation, overcoming challenges such as retaining control of data, effective collaboration with the vendor’s support system and provisioning adequate bandwidth to access the cloud seamlessly. With INFINCE make it all possible. Call us today to learn how INFINCE can help you battle business challenges with infinite cloud.

The cloud offers a host of benefits in terms of cost-savings, speed, efficiency, improvements, and more. However, unless the migration is done right, much of the benefits of the cloud do not realize, and worse, the disruption may make the enterprise dysfunctional without anything to gain in return.

5 Expert Tips for Effective Cloud Migration

To help you empower the best of cloud, here’s a checklist for efficient cloud migration.

1. Determine the Reasons for Migration

Migration to the cloud because everyone else is doing is an exercise doomed to failure. Identify a pressing need for migrating to the cloud, or specifically be clear of the gains to be achieved through migration. The benefits could be process efficiency, cost savings, ability to serve customers better, ability to operate from a wider geographical footprint, or anything else.

Perform an objective SWOT analysis of the possible benefits, disadvantages, opportunities, and threats, of the specific asset migration, before committing to the exercise. Migrating to the cloud entails a lot of investment in time and resources, would also cause a disruption to the entrenched ecosystem of the company, and force a learning curve on the employees. Unless the benefits, at least in the long run, outweigh the investment, the enterprise is better off with the status quo.

2. Assess the Environment

Having committed to the migration, decide on the specific applications to be migrated. Not all processes benefit from migrating to the cloud, and many legacy apps or software is best left on the on-premises servers. For instance, it may not be a wise decision to migrate or replace a performance-intensive legacy app that works fine.

Having identified the apps to be migrated to the cloud, analyze the infrastructure used by such apps, in terms of the storage consumed, the data generated, the resources required for Big Data analytics, and so on. Provision for any required enhancements. Next, identify a suitable cloud environment with compatible resources, and determine the architecture needed for the migration.

Migration may be shallow cloud or deep cloud. Shallow cloud integration, also known as “lift-and-shift” entails moving the on-premise application to the cloud, with little or no changes except whatever is required to run the applications in the new environment. Deep cloud integration entails modification of the application during the migration process to leverage key cloud capabilities such as auto-scaling and dynamic load balancing.

Another consideration is opting for a simple, single provider or for a multi-cloud approach. The latter approach, more commonplace, involves splitting applications over multiple cloud providers or developing in a cloud-agnostic approach.

Many enterprises underestimate the migration costs. Costs vary considerably, depending on the nature of the applications being migrated. For instance, costs for applications that constantly run vary greatly from costs for applications that spin up and spin down upon completion of the job. For example, in AWS On-Demand instances, subscribers pay for computing capacity by per hour or per second, depending on the instances run.

There is also the option or private cloud and public clouds. Public clouds keep costs low, but may offer only limited levels of latency and security.

3. Select the right cloud provider

Identifying a migration architect responsible for planning and completing all aspects of the migration, and taking all decisions and a technical plan is essential and should be one of the earliest decisions after committing to migration.

In most cases, it becomes essential to rope in an external partner who has specialized experience in cloud migration. Make sure the selected partner is capable of meeting the architectural requirement, has redundant servers to ensure near 100% uptime, and offers flexible plans to scale-up and scale-down resources on demand. Pay special attention to the SLA and the support capabilities of the selected provider.

4. Execute the Migration

The cloud migration process culminates with the actual migration of resources from the legacy on-premises legacy server to the new cloud server.

Chalk out a migration plan, which details the timeline and methodology of the actual file transfer. The key steps in the migration plan are:

• Lay down the order of migration of application and data.
• Schedule the time of migration, while causing minimal disruption to company operations. Schedule the migration during the night, or when operations are at a lull.
• Back up the data on existing servers, and make sure the backup is easily retrievable if the need arises.
• Set up the cloud environment. Provision the cloud servers and connections and test all the individual components.
• Finally, transfer the data.  Enterprises have the option of making the actual switch all at once or move a few customers at a time. Migrating the first data load will invariably take some time.

Post-transfer, test all the connection again fully and ensure the system is up and running. Make sure all the migrated data is present and available, and the environment is secure.

The migration process may not be entirely smooth and straightforward. Several potential issues, both anticipated and unanticipated, could emerge as roadblocks. Take all possible precautions to counter such eventualities, and be ready to make impromptu changes and tackle any unexpected issue that emerges head-on. An open line of communication with the customer support team of the selected cloud partner helps.

5. Monitor the New Environment

The migration process does not end with the transfer of files. Issues may flare up in the cloud environment as the apps are used, and as such it is important to set up a dedicated monitoring system for a while, to identify and fix any potential issues.

Migration to the cloud may force some changes to end-user processes. Employees may have to be trained on the new method and a slowdown taken cognizance of during the learning curve. Any changes to customer-facing processes may have to be explained through blogs, emails or other documentation.

Another important post-migration consideration is resource optimization. The cloud is optimized for dynamic resource allocation, and as such, plan for distributing resources to applications rather than continue with allocating resources statically.

The above steps are only indicative. Each enterprise is unique, and the best approach to migration depends on the company’s infrastructure, environment, incumbent procedures, and future requirements. To experience a smooth transition with cloud, sign up with INFINCE today!

INFINCE Presented with the 2018 Great User Experience Title for Business Process Management Software by a Reputable Directory for Business Software

The highly reputable website for B2B and SaaS reviews FinancesOnline has certified INFINCE Cloud Servers with the 2018 Great User Experience award for delivering a well-designed IT solution with a consistent quality user experience. FinancesOnline conferred this award after they conducted a thorough evaluation of all our platform’s elements and features, from the “economical” INFINCE pricing to its core capabilities that simplify one’s technology needs.

To be eligible of FinancesOnline’s 2018 Great User Experience award, a solution must have an intuitive design, clutter-free interface, and user-friendly features. Comparing us against the top business process management tool in the market, FinancesOnline highlights INFINCE as a comprehensive solution that provides users with “total control” overall activities while simplifying repetitive processes through automation.

Other highlights for the FinancesOnline team include INFINCE’s “top class” administrative control, frictionless interdepartmental communication and collaboration, accessibility on any device, and customizable packages to perfectly suit specific requirements and specifications. All of these allow businesses to start achieving more with less time and effort, within a secure environment.

Aside from the comprehensive review, FinancesOnline also praised the platform as an efficient business process management system, with INFINCE earning a spot in its esteemed top 10 list. The cherry on top is FinancesOnline’s 2018 Rising Star award presented to INFINCE. This award is given to software solutions that have quickly increased in popularity and have established itself as a reliable brand despite being newcomers in the SaaS market.

Simply your business technology today on a smart and modern workspace with INFINCE!

Leading BRB Reviews Firm Confers Rising Star and Great User Experience Award to INFINCE

The leading B2B ratings and reviews platform CompareCamp has recognized INFINCE for its reliable cloud model by conferring the Rising Star of 2018 and Great User Experience Award.

The expert review team at CompareCamp came to the conclusion after a close evaluation of INFINCE’s capabilities in serving both small and large scale businesses with cutting-edge cloud IT solutions. Together, the review team undertook a detailed analysis of INFINCE, particularly in its ability to deliver. According to CompareCamp, INFINCE’s “top functionality centers on IT essentials which include secure cloud hosting, run-your-business software, and concierge IT services.” This indeed confirms the usability and versatility of our infinite cloud solution for small and medium businesses alike.

CompareCamp gave an overall 83 points for all the capabilities offered by INFINCE combined. In their product quality score, the review team gave the highest rating of 8.4 for the array of features embedded in INFINCE. They highlighted key features that differentiate our platform from the rest, which includes optimized information management, total administrative control, enhanced team collaboration and availability of plug and play business applications. From utility apps to file sharing, management and communications capabilities, INFINCE encompasses everything that a modern business must have at their disposal to maximize productivity and thrive competitively.

For ease of use, INFINCE managed to obtain an 8.2 score with its perfectly streamlined and centralized dashboards that enable effortless navigation and usage. The Great User Experience Award is conferred to INFINCE by considering its simplified cloud administration and management model. CompareCamp also lauded the inclusion of complete support for deploying and managing cloud services in INFINCE with minimal costs.

We conceived INFINCE with the aim of equipping small and medium business with state of the art cloud technology. It relies on a flexible cloud infrastructure with complete support for open source, SaaS and custom applications that encompass the IT requirements of most businesses. Besides, CompareCamp especially noted the excellent support offered by INFINCE as reflected in its 8.3 score for customer support.

Having a dedicated cloud solution with proper customer support ensures that your business is served with the right IT needs at all times. Moreover, it comes handy when you need additional compute resources or applications to accommodate the growth of your business.

INFINCE corresponds to an economical cloud solution that uplifts your business by offering affordable software options running under its secure cloud environment. It drastically cuts your IT spendings significantly through its optimally configured cloud and open source licensing.

Besides, the pre-configured setup gives you the right amount of computing resources needed to run your business smoothly. With it comes a horde of essential computing resources that will ratchet up your business productivity, all the while giving you the advantage of a true cloud service that you can access anywhere at any time.

Any business not having a website in today’s digital age not just run the risk of losing potential customers on a large scale, but also attracts serious questions on its standing as a credible firm. With business websites now simple and cheap to set up, businesses no longer have any excuse for not having a website in any case.

The Domain Name

The first step in building a website is choosing an available web address and registering the domain name. The popular names in website domain registration are GoDaddy and BigRock, among others. There are several others providers as well, and competition among the different players means very low rates on offer for the customer.

It is a good practice to register not just the .com extension for the website name, but also all the other popular extensions, such as .net, .info and any country-specific extensions such as .co.uk, .co.in and more. Consumers overwhelmingly use .com when entering a web address, but competitors taking control of other extensions for the same domain name may create serious issues for the business down the lane.

Having secured the domain name, there are many options for small businesses to set up the website.

The Conventional Hosting Route

The conventional method of subscribing of setting up a website is taking up hosting space and deploying a web admin to monitor the website on a 24×7 basis. The popular names in the hosting space are Hostgator, Amazon AWS, and others. Here again, competition means high-quality services for very low rates.

If in-house talent to design the website is not available, freelance websites such as UpWork offer businesses access to highly creative and talented designers and content writers, to design the web page. The rates are around $10 – $20 per hour.

Ready-Made Templates

Rather than painstakingly “reinvent the wheel”, businesses could access ready-made templates and website builders available in the net. The two popular options today are Wix and Weebly.

Wix offers a very large collection of ready to build templates, with an intuitive DIY builder thrown in. The easy to use interface makes it a perfect choice for non-technical users, who can set up a fairly good website on the fly. The platform offers a good app market as well.

Weebly offers ready-made templates and simple tools to create highly advanced web pages without writing a single line of code. The intuitive drag and drop elements make website creation and editing especially easy. Weebly’s responsive themes facilitate generating mobile-optimized websites on-the-fly.

While Wix and Weebly are perfect for generic websites or for selling a limited number of products, businesses that need to set up a proper e-commerce suite may consider Volusion e-commerce suite, which helps users create and manage an online store, sell products, and market your business.

Some of the alternatives to Wix and Weebly include Squarespace, Duda, Sitey, Webs, and Jimdo, among others.

Almost all the providers, including Wix and Weebly, offer free plans, allowing small business owners to start a small business website without spending a penny. However paid subscriptions get better features such as website stats, video, and audio support, removal of Wix branding, and other handy functionality. Paid plans start at $15 per month.

WordPress Website

Small to medium businesses who are somewhat tech-savvy but cannot afford to invest too much expertise into their website would do well to consider a WordPress website. The advantage of a WordPress website is access to unlimited features and functionality.

Creating a WordPress website is a 3-step process

• Sign-up for hosting
• Choosing any suitable WordPress theme. There are thousands of ready-made responsive themes on offer.
• Customize the theme to design the site.

WordPress is an intermediate website builder, and users may set up a WordPress website without any programming knowledge. However, WordPress has a traditional edit menu, and as such, users may require familiarity with backend menu. The process is fairly easy though, and it is possible to create a fairly decent website in under an hour.

While it is technically possible to set up a WordPress website for free, businesses short of in-house expertise would find it more convenient to subscribe to easy packages, which start from just $2.95 per month.

Two popular e-commerce solutions using the WordPress platform are Shopify and WooCommerce.

Creating an e-commerce website using Shopify is as easy as signing up, uploading the product details, and start selling. The hundreds of themes and extensions on offer facilitate easy customization.  However, Shopify doesn’t offer access to the direct code, limiting the ability to customize beyond a point.

WooCommerce is another advanced WordPress plugin, which also allows converting a regular WordPress website into a full-fledged e-commerce store. The significant advantage of WooCommerce is full access to the source code, throwing open the scope for unbridled customization.

Several providers such as Bluehost offers affordable all-in-one package, which may include the domain name registration, a business email account, and the WordPress website.

Regardless of the route chosen, never underestimate the importance of clean design, powerful content, and SEO best practices. A user decides whether to stay or leave a website in less than 3 seconds. As such it is imperative to make a good first impression. Clear navigation, action buttons, an overall minimalistic design, and constant monitoring to ensure speedy downloads all go in the way to making the website a powerful catalyst for the success of your business.