Understanding the Cloud Business App Marketplace
It’s no news that on-premise systems have been fewer in number with the advent of the cloud and the digitization of the workplace. According to McKinsey, over 70% of organizations now run their core operations on cloud apps. The reason is pretty straightforward. Cloud apps are known to lower operating costs and offer better compatibility with the evolving needs of digital enterprises. But where do companies shop for these cloud apps? From a Cloud Business App Marketplace!
What is a Cloud Business App Marketplace?
A cloud business app marketplace is an online marketplace that provides organizations with the ability to find, buy, and manage business-related software applications. The cloud business apps in the marketplace are developed specifically to run on the cloud. This means that they can be easily accessed from any location, at any time, on most devices. Cloud business app marketplaces simplify the process for organizations by providing multiple tools under a single hood.
The Complexity of Tools and Why a Cloud App Marketplace Matters
A recent Forrester survey found businesses, on average, use around 90 SaaS applications, and marketplaces could help simplify managing numerous tools.
Modern businesses use many tools – from customer relationship management (CRM) systems to project management tools. However, picking the right tool is not a straightforward choice. A cloud business app marketplace offers a variety of tools and apps in one place enabling easy comparison of product features and price range. A cloud business app marketplace usually means a one-stop, official stop to purchase business software.
Major benefits of using a cloud business app marketplace include:
- Shop Multiple Tools in One Place: Organizations can access tools, software, machine learning models, and data sets all in the same location. There will be no need to engage with multiple vendors about purchasing tools, and purchasing can be much more efficient .
- Compare Product Pricing and Features Easily: Marketplaces provide useful information about products, including product reviews and star ratings, and it is easier for companies to make decisions and compare products. Often marketplaces allow usage-based pricing and/or monthly or yearly subscriptions .
- Easily Manage App Subscriptions from One Place: Marketplaces offer consolidated billing, centralized management, and other benefits that simplify tracking software usage and managing our payments. Using a single payment hub helps manage software spending and even simplifies reporting.
- Host and Integrate Apps in a Private Cloud Environment: Applications from cloud business app marketplaces are easily deployed directly into existing cloud environments. This significantly minimises the time and effort to setup and configure resources. It also allows user interaction within a company’s cloud infrastructure without significant interruptions.
Here are some key reasons why a cloud business app marketplace is an important business driver in 2025:
- Addresses the Growing Importance of Data Security
A cloud business app store can help secure your company’s sensitive data with strong security controls built-in. These marketplace control access to your data with stricter authentication and authorisation controls, making sure the appropriate users get in. They encrypt data at rest and in-transit with the latest in encryption technology to prevent viewing or stealing of data. - Accelerates Innovation
A cloud business app marketplace eliminates sourcing delays and vendor complications, by providing a single destination for purchasing multiple business tools. It helps expedite the acquisition of new solutions leading to faster innovation cycles. For instance, a retail organisation can simply go to one destination, to enable customer AI-driven chatbots and back-end inventory tools. This way, it saves the need to spend weeks negotiating with multiple vendors. - Empowers Teams with Improved Decision-making
Bringing together all subscriptions under one hood takes away billing confusion, reduces redundant licenses, and increases financial visibility and governance. - Helps Minimise Costs
By using effective pricing and features comparison tools, organizations can access a side-by-side view of the best apps for their needs and make sure they do not waste money on extra capabilities. Or miss purchasing the premium (or free) software they need. - Simplifies Integration Challenges
Apps bought and deployed directly into a secure private cloud environment facilitate the integration and data governance, and address demanding compliance questions. By bringing together discovery, purchase, management, and deployment in one platform, organizations relieve IT teams from managing dozens of separate accounts. This in turn improves efficiency by minimizing time worrying about password resets and administration.
Key Features to Evaluate for an Cloud App Marketplace
When choosing a cloud business app marketplace, focus on these important features:
- Does it have a wide range of apps?
While evaluating a cloud business app marketplace, ensure that it offers an extensive range of apps that covers your main business needs.
- Does it fit well into your existing workflow?
Ensure that the app suite you choose fits into your ecosystem. Check if they can share key data and interact with each other. - Check for security protocols
Look for marketplaces with solid security features like encryption and access controls. - Is it intuitive and beginner-friendly to use?
Your cloud business app marketplace should be easy to use. Employees should be able to quickly figure out how to use apps. - Is it scalable?
Your business will change over time. The marketplace should easily scale up or down to match your needs. Can it grow with you? - Does it foster collaboration?
Beyond being a collection of apps that serves different business functions, a cloud business marketplace contributes directly to your enterprise’s success.
Why Choose Infince as Cloud Business App Marketplace?
Here’s how Infince Marketplace helps businesses:
- Provides access to many business apps and tools: You get a number of valuable apps and services in one location. This enables you to find all your business operations whether it be communication or project management.
- Purchase and subscribe safely without data leaks: All apps are securely hosted. Your business data is treated privately and stored securely, therefore, you do not have to worry about data breaches.
- Set up apps without complex setup: With the apps available, you can set them up quickly and easily. It does not require you to be technically sound at IT.
- Scale the use of apps with your growth: If you need another app or a few more features or more users, you may add and upgrade them as necessary.
- Integrate apps and work from a safe environment: The apps all work off a secure private cloud, so you have several apps working seamlessly without much of yours, or your employees’ intervention.
- No risk of public cloud outages: Infince runs on a dedicated private cloud platform which means that your service and the services of all apps you use are always available, our dedicated private cloud keeps your business operational and allows for a smooth employee experience compared to having apps hosted on public cloud services.
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