Why Your Startup Org Needs A Professional Email Account

The disruptive gains made by several first-time entrepreneurs in the areas that were once dominated by the big fishes in the industry have given way to the age of startups. However, with the rise in popularity, it is likely that every idea you have for a startup will be probably thought of by another person or team as well. Therefore, today you have multiple startups working in the same domain with tight competition. Here is where every element that makes your startup unique from the rest can be a game-changer or decider of success. 

While innovations in business models, monetary backup and investment, pricing schemes are all key elements in making your startup stand out in the long run, there are a few marketing elements that could make an impact immediately. Your business email is a prime example of such a marketing entity that can re-define your first impressions in the market.

Once you have decided upon a name and launched a website in your name domain, the next important thing to do is to set up a professional business email account with your domain name. Many startup founders make the mistake of using a free email service in the beginning and reach out to customers or investors for deals. You need to be professional from day one to create a better experience for every stakeholder you reach out to, including your customers, investors or other prospective talents who you wish to hire for your team. 

Here are 4 reasons why you should have a professional business email account for your startup from day one:

1. Personalized Experience

It is expected that by 2023, the average number of emails that will be sent daily will be around 347 billion worldwide. Your startup’s marketing email or customized investor pitch will be one among them and should you choose a regular free email service like Gmail or Outlook without your domain in the email address, then chances are that you will likely fall out of the 17.92% of emails that are opened every day. 

A personalized email from a business email account is more likely to be opened by a prospect as they would expect it to have something valuable to offer. The content in your email is a topic for another discussion that we are keeping for some time else. The domain name itself can create a sense of personalized branding experience which will improve your acceptance rates in the market significantly.

2. Improves Credibility

Did you know that amongst the millennial generation, nearly 68% have agreed that promotional emails have influenced their purchasing decisions on various occasions? This is a wake-up call for startups to start promoting their business through email campaigns. But then comes the question of credibility. 

How can you ensure that prospective customers will open and respond to your promotional email? 

Related Reading: Top 5 Productivity Tools Every Small Business Needs Today

Having an email account with your business name’s domain at the end surely helps in this regard. People have a natural tendency to ignore promotional emails from generic free email services like Gmail. This happens even if you have a great subject line to catch attention or even better promotional content in the body. The impression that the brand has its own website and business email account is vital for establishing the right contact in the first instance.

3. Provides Flexibility for Future Expansion

In due course of time, your startup is expected to grow into a sizeable business with a possibility of numerous subdivisions. If you have a professional business email account rather than a free one, then it is very easy to set up sub-groups within the main email account in your domain. It will ensure that every sub-function or department in your business has a unique identifying email subdomain for better internal mail management and communication. Additionally, this allows external stakeholders like customers, partners, and vendors to reach out to the right department when they need support. 

For example, customer service requests may be directed to an email account like “[email protected]” for faster responses. Investors may reach out to “[email protected]” for their dedicated information hotline and much more. Today there are cloud-based service providers that offer unlimited expansion in subdomain email accounts under your main domain on a subscription basis. These ensure that your overall costs stay under control and you only pay for what you use be it storage or number of users.

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

4. Higher Security

We are not saying that generic free email clients available today are insecure but as far as a business is concerned, their email systems often handle sensitive and confidential customer and business information. So, an extra layer of security is always needed to safeguard the system from cyber threats. Dedicated business email clients offer this added layer of security for your business email and ensure that file exchange, data and user management is seamlessly secured by encryption and other security standards. Effective rights management controls to ensure that no unauthorized communication happens from your business email account and prevents leakage of sensitive data through emails.

5. How InfinCE Can Help

A professional business email is a startup organization’s first asset to begin scouring for resources, be it customer deals, investor communications for funding and vendor communications. To get the first impressions right, it is absolutely vital to have a secure and powerful business email platform incorporated in your own domain. Successful businesses rely on platforms like InfinCE to set up their entire digital ecosystem from websites to business emails and intra-organizational information management. Our suite of applications running in the cloud allows you to build the most secure and flexible digital framework for your startup. From setting up a professional email account for your small business to manage user rights, InfinCE has a host of features designed exclusively for startups and small businesses to start their digital journey. Get in touch with us to know more.

5 Ways To Run A Successful Business With Remote Employees

Gone are the days when a key measure for success in business was the number of hours their employees spent within the four walls of the office. Today, what matters is how well the job gets done irrespective of whether the employee works 8 hours or so inside the office or from anywhere in the world at his or her convenience. 

Flexible and remote working options have become one of the most sought benefits among today’s workforce and at times, people prefer this over higher salary as well. 

In fact, studies have shown that nearly 90% of all employees would love to work remotely at some point in their career either as full time or even part-time when situations demand so. It is the duty of employers to ensure that such flexibility and remote work options are made available for their resources. This will help retain talent and reduce turnaround costs significantly for every position. 

But now comes the question of how to achieve this? Well, here are 5 tips to run your business efficiently with a remote workforce.

1. Grow a Culture of Collaboration

Before going ahead with investing in the tools and infrastructure needed to facilitate remote working for your employees, there is a basic cultural shift needed in your organization. Age-old customs such as micromanaging every single activity of an employee will be a huge roadblock in offering flexible and remote working options. Even though the company may promote it, managers would find ways to forcibly bring employees to the office somehow. 

The first thing to do here is to create a holistic awareness for all employees irrespective of their job roles and seniority. Explain to them the benefits of having a healthy work-life balance, improvements in productivity while working remotely and how to incorporate best practices in remote work. Make remote working a normal routine in your work culture and not a special privilege. This will help improve sentiments of employees and avoid biased favors and other negative impressions that may arise in your core employee vision.

Related Reading: Top 5 Productivity Tools Every Small Business Needs Today

2. Empower the Workforce with Technology

One of the biggest issues that companies face while offering remote work options is access and connectivity for remote employees to the core office environment. This is where technology can be a lifesaver. From offering secure connectivity to internal office networks and file storage archives to empowering teamwork in real-time using virtual workspaces, the options are limitless. 

There are powerful cloud-based platforms that facilitate real-time communication and collaboration on work tasks. Employees can access and work together in these virtual workspaces from anywhere in the world and securely exchange confidential files and information. They can stay connected with the events happening in the office through intranets that have social media-inspired interfaces for engaging interactions. Such platforms enable transparent sharing of workloads and ensure that everyone is aware of how their work can impact the service delivery of the whole team.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

3. Encourage Autonomous Decision Making

Today, businesses must seek to inculcate leadership quality in employees and for this to happen, the first thing to do is allow employees to work autonomously with minimal supervision. 

Using technology solutions, it is possible to easily measure the value they are contributing autonomously and how well their defined job responsibilities are managed. Hence, there is minimal need for manual supervision and employees can be trained to make decisions on critical scenarios that have a direct impact on customer experience. This is yet another step to encourage a responsible remote work culture. 

When remote working employees have a clear understanding of how their decisions and pace of work can impact overall business objectives, they leave very little room for errors and mistakes. This will greatly improve team dynamics and also set the tone for a highly productive remote work culture.

4. Dedicated Communication

Communication is a key pillar in empowering the workforce of any kind within an organization. When you want to have a successful business with remote working employees, then communication becomes even more important. All employees working from anywhere in the world need to have constant sync with their peers in the office and have an idea of what is happening in the organization or within their teams. 

In addition to standard email communication, companies must on-board a wide variety of engaging conversational channels for employees to stay connected with the organization. It could be periodic newsletters having company-wide information, instant messengers for people to converse with each other or in groups as part of team projects or it could even be a fully-fledged intranet. Irrespective of the channel you choose to implement, the core purpose of communication here is to make employees aware of what happens in the organization, what is to be expected as return from their job roles and how their performance drives value for end customers.

5. Measure Results and Provide Feedback

Offering flexible remote working policies is one side of making a successful workforce environment. You need to ensure that such policies and flexibility do not come at the cost of missed business output. Here is where ample measurement of performance and productivity needs to be maintained. Through modern project management tools, it is easy for managers to assign responsibilities and tasks to remote employees and monitor the progress through periodic sessions. These sessions may be a video or audio conferencing and don’t require the person to be physically present in the office. These sessions can also be used to identify roadblocks and challenges that remote employees face and provide them with support and advisory needed to tackle them easily.

As more and more companies shift their work culture to a flexible and fully remote operational model, you need to be looking at ways to replicate it to remain competitive. This is where platforms like INFINCE can be the game-changer in facilitating the best environment for remote teams. From collaboration tools to powerful project management and cloud storage, our range of solutions empowers your workforce to drive more value every day from the comfort of their homes. Get in touch with us to know more.

5 Must-have Productivity Tools For Your Workforce

We live in an age where time is money. For entrepreneurs, this is even more critical. The faster they can meet their customer demands, the greater will be the benefits for their business. But what makes service delivery faster and without any deficiency in quality?  The answer lies in building and nurturing a productive workforce. The more productive your workforce is, the better the quality of service they render. To perform well in less time, it takes more than just the technical and soft skills of an employee. They have to manage their workloads, plan strategically for every assigned task and stay on top of priority assignments without distractions. This is where productivity tools can be a game-changer for today’s highly demanding work culture in businesses that are big or small. 

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

If you were wondering about which ones to invest in for your workforce, here is a roundup of the top 5 productivity tools that successful organizations ensure their workforce has access to:

1. Smart Email Management Tools

By 2022, it is expected that an average of 347 billion emails will be sent online daily. Emails are still considered to be the number one communication channel in official environments for peers to communicate with each other and in groups. On a daily basis, an employee spends a significant amount of time opening and or responding to emails. However, only a very small portion of the emails that an employee gets in a day may be ones that require urgent attention or action from their side. 

A smart email management tool will empower employees to filter out important emails more effectively and prioritize responses depending on the severity of the content in each email. Using intelligent filters, mails can be grouped and separated into folders wherein higher priority mails can be easily identified and responded to at the earliest while others can wait in a priority queue for later responses.

2. Calendar Management

One of the first things that employees do when they step into work every day is to check their calendars for any important meetings or events that are scheduled for the day or soon. As far as productivity goes in this regard, smart solutions that notify users about calendar events that they should pay attention to in the immediate future, are a must-have. Additionally, it should be easy for them to organize meetings on the go with peers who may be in the same office or at a different city or from anywhere in the world if you have remote working policies in the workplace. 

The calendar management application should be able to manage time zone variations and block time accordingly for participants, check dependencies with other schedules and manage several other factors to ensure that every stakeholder is readily available for important sessions. Besides, these solutions should enable employees to access their schedules from any device they are using be it mobiles or PC or Laptops when they are in the office or shuttling between work and home.

3. Task Management

One of the most essential tools for any workforce to be productive is a task management tool. From noting down things as a ‘To do’ list to assigning responsibilities and roles to individuals collaborating on a project, task management tools perform a wide variety of activities in an office environment. It helps employees to stay on track with their committed deadlines and work simultaneously on multiple tasks without losing a grip on individual tasks and their priorities. It also allows managers to move people between projects or tasks for better utilization and improved productivity. 

Having a highly flexible task management platform enables organizations to bring out the best results from teamwork and reward performers for their extra efforts when necessary.

4. Collaboration Channels

In fast-paced business environments, there is a need for people from different streams or with different skills to come together and create solutions for challenging customer scenarios. This requires powerful collaboration channels that offer a host of features such as innovative meeting schedulers, video or audio conferencing and call solutions, remote file, and media exchange facilities, access-controlled storage, and virtual workspaces. 

By bringing on-board such solutions, enterprises can empower their workforce to unleash their ideas and work together as a team to arrive at the best fit solution for a problem. This happens irrespective of geographical or time zone constraints and allows people to manage their workloads, handle dependencies and ensure strict compliance to standards in client service delivery.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

5. Engaging Intranet Platforms

A workplace environment today has a large population of millennials who prefer a highly engaged work culture if they are to think about a long career with you. For this, there is a need to bring in a social infrastructure where everyone in your organization can connect with each other, get to know about events and happenings in the workplace, organize team-building or interactive sessions and collaborate effectively in your work environment. This is precisely what modern-day intranet solutions offer for enterprises.

You need to bring in a social media-inspired platform for Intra organizational interactions. An intranet facilitates the building of a community within your workforce where people converse and gain knowledge about all things related to work or outside.

Related Reading: 5 Ways To Improve Business Growth Through Employee Engagement

By establishing better social conversations around a wide range of topics, intranets allow employees to find peers with similar interests, create subgroups or forums for topic-related discussions, have one on one conversations via instant messaging and improve overall communication. The possibilities that will be unlocked are humongous.

Creating a productive workforce today depends highly on providing the right set of digital tools for staff to manage their work efficiently. Here is where enterprise platforms like InfinCE can be a real game-changer. It brings together a host of features like Calendar and Task Management, Intranet and File Exchange channels, Collaborative Document and file management, etc. all under one roof. Get in touch with us to know more about InfinCE.

Tips For SMBs To Boost Growth With Increased Employee Engagement

Employee engagement is today considered to be the responsibility of an organization as a whole. Earlier, it was merely seen as a focus area of the HR department and several small companies did not have a clear vision about employee engagement and how it can impact their growth. All they did was organize a few monthly fun activities in the office and expected employees to be motivated on their own to return to work every day from their homes. But times have changed and studies have shown that teams with greater engagement levels show profitability levels 21% higher than the rest. 

Your small business, irrespective of the domain in which you operate, should include workforce engagement as one of the key pillars of growth. Only when your employees show dedication and passion to contribute to building valuable experiences for your customers, will your business achieve desired levels of growth. If you are still wondering how, here are 5 ways in which employee engagement can instill more growth for your small business enterprise:

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

1. Better Research

As a start-up or small business, every aspect of your operation is critical. People handling each department needs to be aware of the fundamental rules in building great customer experiences through their individual focus areas. 

In a small business, there may not be many avenues where employees can be offered training sessions on improving and incorporating best practices in their individual roles. They need to take up research and learning exercises to improve their competence on their own. To do so, they need motivation and this is exactly what employee engagement initiatives can bring to the table. When employees are engaged, they will feel energized to try out new innovations in their field of operation. They will research it, find out best practices and seamlessly drive value from implementing the practice in their daily routine.

2. Ownership and Responsibility

Startups and smaller businesses often face the challenge of meeting bigger expectations with fewer resources. As such, the workforce in such scenarios will have to be autonomous to a great extent. They need to make decisions on assigned tasks with authority and in most cases without supervisory monitoring. For this to happen, employees need to be empowered enough to take ownership of the tasks assigned to them. 

Each component of your business should be run by the respective employee as if it were their own business unit. Such a high level of commitment and sense of ownership comes only if people are recognized and engaged at work. When they have seamless work experience along with the right enablers to help finish their jobs faster and with more efficiency, employees will demonstrate ownership of their activities at a bigger scale. This will positively influence the way customer service is delivered through your business channels leading to better revenue potential in the long run.

Related Reading: Top Technology Challenges Faced By Small Businesses

3. Talent Retention

Studies show that in the United States alone, the cost of losing an employee is above 15,000 dollars. This is the turnover cost incurred for replacing them with a similarly skilled worker. As a small business owner, hiring and retaining the right talent is often a tricky perspective considering the fact that the options available for a potential candidate are numerous. If you have found a good talent, then it is best to retain them and use their skills to nurture your business. Here is where employee engagement can add to the retention experience. 

By enabling a comfortable working environment with autonomous decision-making freedom, you can empower workers to explore their talents in all possible ways. Benefits such as healthy work-life balance, recognition of work done and seamless career progression options can improve engagement levels of employees. This will, in turn, make them stay with you for a longer period thereby saving you from bearing a huge talent replacement cost in the long run.

4. Boost Profitability through Increase in Productivity

When employees are engaged, they perform better and with more efficiency leading to higher results and productivity levels in the organization. Global consulting firm Wyatt Watson reports that companies that paid attention to employee engagement initiatives were able to generate 26% higher revenue per employee. 

This increase in productivity will reflect in your business growth as well. When more value can be contributed by each employee, the overall profitability of the business scales up. This is a win-win situation for everyone.

5. Improved Collaboration

In every workspace, irrespective of the team size, one of the biggest drivers of growth is team bonding. “Unity is Strength” is a motto that every business must incorporate in its work culture. By bringing on-board powerful employee engagement platforms that enable seamless collaboration between your employees, small business players can drive better results through teamwork. Modern technology solutions like InfinCE enable team members working from anywhere in the world to organize meetings, share files, work on a project together over virtual workspaces thereby enabling faster fulfillment of customer service. 

When everyone in the team is engaged, they will be willing to help each other with individual tasks and go the extra mile to support colleagues who may be facing challenges. This generous effort of teamwork will reflect positively in the brand value your small business propagates to the outside world.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

Workplace engagement is a key driver of growth in today’s highly competitive market for small businesses. Entrepreneurs need to have a dedicated vision to improve engagement levels within the company and enable a better working environment for each employee. Here is where cloud-based platforms like InfinCE can be the game-changer for your organization.

From creating powerful intranets that enable enterprise-wide communication and collaboration to file sharing, InfinCE can help drive an engaging culture in your organization. Get in touch with us to explore how to keep your employees happy, engaged and motivated to come back to work every day.

5 Ways Small Businesses Can Promote Collaboration Among Teams

For every small business today, the key to success lies in empowering their workforce to work together in the best possible way to deliver value to customers. This is true irrespective of the industry that your business focuses. Studies show that nearly 39% of employees feel that people in their organization do not value the importance of collaboration. Team collaboration is all about bringing everyone on the same page. But it is easier said than done. For small businesses, you have the benefit of having to bring fewer people into the same wavelength, but the core challenges of collaboration like communication, transparency, and accountability need to be addressed as much as what bigger players do. So how can small businesses improve team collaboration and promote a culture of continuous employee engagement in their work environment? Here are some tips:

1.Create a Unified Vision

To foster a culture of collaboration, it is important to ensure that all your employees work to achieve a common goal. As a business owner, it is your responsibility to create a powerful vision for the organization and then seamlessly connect the end objective of every project or work your company undertakes, to this vision statement. This will ensure that irrespective of the team or project an employee is a part of, they will work towards achieving the common goal as defined in the vision. For example, if the vision is total customer satisfaction, then every effort your workforce puts in can be seamlessly translated into steps taken in achieving maximum customer satisfaction. This vision statement or concept can be used in the awareness sessions to help team members bond with each other, understand their responsibilities and realize the need to be accountable for one’s own actions so that the collective effort of the team is successful in the end.

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2. Smarter On-Boarding

It is often found that new joiners in a company or in a team face difficulty in getting acquainted with the culture and nature of work in the first few weeks or months in the company. This is predominantly due to weak onboarding policies at small companies which pretty much focuses on sharing a couple of PowerPoint slides about the company and expecting new joiners to automatically align themselves with the goals and culture prevalent. Instead, companies should cultivate a smarter onboarding experience by getting rid of boring presentation sessions and documents. They should instead, pair newcomers with an existing team member who can guide them into the company’s routine and help them adapt faster to the culture prevalent in the workplace.

3.Ensure Effective Task Management

There are many instances where employees need to collaborate and work together on projects. In today’s highly competitive talent market, some of these employees may be remotely located as well. Small businesses need to invest in empowering your resources to collaborate efficiently over tasks irrespective of where they are geographically located. Using a powerful platform like InfinCE, your business can ensure there is a virtual space for employees to work together and with accountability for each action. Such platforms allow you to monitor task progress, enable smooth interaction between colleagues, facilitate the exchange of files and documents related to work and much more. Managers can efficiently manage their team with improved transparency and unbiased decision, thanks to insights from such employee management solutions. The end result is better team collaboration and improved productivity levels in the organization. When tasks and people are brought under a common technology framework, it keeps employees organized, managers aware of their team’s progress and clients happy about fulfilled commitments on delivery.

Related Read: InfinCE – A One-Stop Technology Solution for Small Business

4.Encourage Transparent Communication

A key driver of team collaboration in any business environment is open and transparent communication. Only when people strike a comfortable level of conversation with each other, do they develop mutual respect, trust, and understanding for their colleagues. For organizations, there are several ways to encourage a culture of open communication. A big part of the exercise involves mentoring managers to promote a healthy atmosphere for open communication and not a culture that works by just giving and obeying orders. 

It is important to bring technology into the picture here to work as an enabler for open communication. Most of the organizations typically use just an email system for employees to communicate. However, employees need more than just a simple email system. Bring on-board a powerful intranet system with social media-inspired virtual news spaces for sharing news and information about the company, activities, and events planned and much more. Employees can express their responses for such intranet posts similar to what they do on social media like Facebook. Another option would be to have a good instant messenger system where employees can converse with each other in real-time for a better understanding of problems and scenarios.

5.Promote Socializing Outside of Work

Every employee in your small business has a side of talent, skill or ability that can help them create healthier conversations and relationships with others. As an organization, you need to create avenues for employees to socialize and celebrate their individual and personal skills. Team building exercises, lunches, dinners, and sponsored team vacations or holidays where employees can get to know their colleagues better are just a few ideas to use. This will enable them to build better working relationships in parallel and stand up for each other in collaborative tasks with more responsibility and trust.

Team collaboration is vital to ensuring the continuous growth and success of every small business. Having the right vision, the most relevant business processes and the best technology is the way forward to achieving excellence in team collaboration. Get in touch with us to see how InfinCE can be the game-changer in enabling a collaborative and productive work culture within your organization.  

Why Small Businesses Need to Invest in SaaS Delivery Model

The widespread adoption of Software-as-a-Service or SaaS model of technology deployment is undoubtedly a key driver of digital disruption across industries. Studies show that the global SaaS market is expected to touch or exceed a staggering USD 623 billion by 2023. And the biggest beneficiary of SaaS across every industrial sector is small and medium businesses operating in these sectors.

While big players do have their own key advantages, it is the smaller players who can truly transform their business. With SaaS, they get access to powerful tools that can enable them to compete with the best in the business without worrying about costs. With SaaS, they only need to pay for the resources they use, can scale up or down depending on business needs and enjoy hassle-free technology deployment without dedicated monitoring staff. This allows them to offer the best of services to customers using the same digital solutions as used by leaders in their industry.

Still skeptical about making the SaaS switch? Here are 5 reasons to transition your small businesses digital infrastructure into a SaaS model:

Related Reading: Private Or Public Cloud: Where Should My Business Invest?

1.Save on Costs

As a small business, you need considerable investment in core business processes and resources like for example, inventory for a retail business. There isn’t too much scope for spending heavily on IT projects if your core business is not technology related. But you need the best of digital solutions to serve the savvy and demanding consumers of today. Here is where SaaS-based software can be your best friend.

SaaS solutions typically work on a subscription basis, where you pay for what you consume: be it storage, computing power or number of users. And most cloud software is available for ready deployment with easy customization to suit your unique needs. This enables small business players to use world-class software without worrying about hefty license fees and implementation costs.

2.Flexible Infrastructure

By infrastructure, we mean the technology back-end of SaaS solutions that can accommodate any fluctuations in usage patterns. For example, a retailer may see increased use of technology services during peak holiday seasons. This scenario may require extra storage space or computing power to process transactions faster and deliver constantly seamless customer experiences. If you were to have an IT infrastructure on-premises, then jacking it up to meet the extra demand would involve a Herculean effort. Not to mention, the cost overhead for extra capacity, which may find a use for only a few days or months every year.

In a SaaS model, small business owners need not worry about scaling their technology infrastructure in pace with the demand from consumers. SaaS providers offer easy scalability and managed services to ensure that your technology rises up to the occasion when it’s needed. This flexibility empowers small businesses to focus on improving their business processes while trusting their infrastructure to run on its own risk-free.

Related Reading: Why Should Your Business Invest in Cloud Native Digital Technology?

3.Access to Innovations

Today, every successful business, across any industry relies on powerful technology like artificial intelligence, machine learning, big data analytics and so on to serve customers better. As a small business, you may not have the financial muscle or technical skill to build and use such technology in your daily operations.

However, with SaaS solutions, the story is completely different. SaaS vendors continue to invest heavily on incorporating market innovations such as AI, machine learning, etc., to enable their solutions to deliver more value. When you subscribe to their solutions, your business stands to automatically benefit from using this technology from day one.

4.Zero Maintenance Effort and Cost

Unless your small business opts for a private cloud infrastructure hosted on your own servers, you are less likely to incur any costs of maintaining your SaaS solutions. There is no need for dedicated staff to monitor availability or conduct periodic maintenance of hardware. All these would be managed by the SaaS vendor themselves and you only have to pay for the subscription plan you opted. This can be extremely useful for small players as they can control IT costs significantly and channel their savings into their core business.

Usually, all SaaS vendors commit to near 100% availability for their services and for cases of technical downtime, they usually notify customers well in advance to be prepared for any disruptions. Not having to hire technology professionals to run these solutions enables you to recruit more talent having niche business skills to grow your business.

5.Faster Deployment

SaaS software usually goes live in a matter of minutes for small businesses that have no or minimal customization requirements. Once up, any incremental changes or new feature additions can be rolled out without causing any disruption to the customer’s business processes that rely on these solutions. Vendors can roll out these updates at any convenient time without having to disrupt the customer’s business operations and without having to involve stakeholders from the customer’s side for every deployment. As a business owner, you can sit back and relax while new features get added seamlessly to your digital solutions faster and with more robustness.

Related Reading: INFINCE – A One-Stop Technology Solution for Small Business

SaaS is the future of small business technology as evident from the high rate of adoption it has found globally. The large plethora of benefits that customers get to enjoy while subscribing to powerful SaaS solutions with significantly low investments on cost and effort is a key driver of this adoption trend.

All you need is a strategic technology partner to enable the best value from your SaaS investments by offering you a powerful solution and tailoring it to suit your unique business needs. This is where INFINCE can be the game changer in your journey. Get in touch with us to know how your small business can leverage the power of SaaS with INFINCE. 

6 Tips to Ensure Secure File Transfers Within Your Organization

To survive tough market conditions like dynamic consumer trends and rising competition, businesses continuously invest to set up new and innovative digital frontiers that enable them to offer superior end-user experiences. The movement of enterprise systems to the cloud is perhaps the biggest driver of the digital transformation of today’s business. However, the growth of digital capabilities has resulted in more volumes of data generated across the operational landscapes of businesses. This data includes everything from your environment’s conditions, to sensitive customer data. With a large number of employees deployed to work on this data for delivering more valuable insights, a key security challenge that comes into the picture for enterprises is file sharing. There is so much focus on this area that studies predict a market size of over USD 10.94 billion for enterprise file sharing and synchronization by the year 2023. 

So how can your organization ensure that file sharing is seamlessly enabled for your workforce while safeguarding data integrity and protection requirements? Here are 6 tips you can consider implementing in your organization:

1.Improve awareness

The first step in creating a secure file sharing environment within your organization is to make sure that everyone knows the risks involved when confidential information goes out of their business systems and into the wrong hands. Surveys have shown that over 95% of staff working in an office can access data from their organization which they do not actually require.

So, to ensure that sensitive information doesn’t go out of your organization into the wrong hands, employees need to be constantly educated about the fallouts that occur due to data leaks and also how to efficiently share official files without inviting risky security threats. Carry out periodic learning sessions for all employees on best practices in file sharing, invite experts in to deliver lessons on file-sharing conventions and take precautions to ensure that your employees do not commit mistakes that turn up as big blows with regards to sensitive information leaking during file sharing.

2.Keep your business systems up to date

Security threats evolve by the minute if you look at what is happening in the market today. Leading solution providers for your business operational systems like CMS and other file management systems often release security updates every now and then to counter newly identified threats. It is important for you to keep these systems up to date and incorporate suggestions and recommendations given by service providers from time to time to keep out security threats and prevent mishandling of sensitive data during file transfer or exchange operations.

Related Reading: What’s Involved In Renewing An SSL Certificate?

3.Implement a holistic security management system

While most organizations have some form of security assurance applications deployed across their IT landscape, it often has supervisory control over just a few areas like email or FTP alone. When you select a security solution, it is wise to opt for an integrated suite of security systems that offers comprehensive coverage for all your enterprise information access and exchange points like email, file management, content management systems, hardware ports, and so on.

This will offer effective monitoring of all enterprise communication points and will guarantee more secure file sharing mechanisms and prevent leakage of sensitive information. Such solutions also offer permission-based access control for enterprise information repositories with robust tracking of who accesses what at which time. This will prevent any deliberate attempts for data breaches due to the fear of being exposed during regular security audits.

4.Use cloud-based systems for file exchange

Eliminate the use of hardware devices like USB flash storage disks and drives for copying data within the enterprise. Provide effective cloud-based file transfer solutions that enable employees to seamlessly and securely access organizational data from anywhere with proper monitoring and logging of activities surrounding this data access. If your organization continues to permit the usage of USB based storage hardware, then there may be instances where organizational data copied into these devices may get corrupted or fall into the wrong hands if the employee loses the device or carelessly manages its usage.

Related Reading: Mitigating The Top 5 Challenges Of Cloud Integration

5.Promote encryption techniques

The best way to ensure that sensitive information is protected during file sharing is by encrypting such information. Be it on online file exchange tools or hardware devices, there are several solutions that encrypt information and make it unreadable for any unauthorized party who tries to access the data at any time.

Powerful algorithms can safeguard data integrity by ensuring that only stakeholders with the right encryption key can unlock sensitive organizational data and this data access is properly logged and monitored by the enterprise security software deployed across your business systems. This will ensure that there is accountability for every file-sharing activity that goes around in your business and can deter insecure practices to a great extent.

6.Conduct periodic security audits

It is important to review your organization’s data and information flow system on a regular basis to keep track of incidents that are dangerous to maintaining the integrity of sensitive information. Check back on channels and workflows that have reported data breaches in the past due to file-sharing activities and see that these scenarios were never repeated and security policies are strictly followed. All relevant metrics related to data flowing throughout the organization need to be reviewed periodically to identify any unusual outflow of data through any channel. Such a practice will deter any attempt to deliberately misuse organizational data and ultimately avoid repercussions from the customer’s side.

While the above tips can empower your workforce to seamlessly and securely facilitate file transfer activities within your enterprise, having a holistic cloud-based enterprise content and information management system can eliminate these risks to a great extent. This is where InfinCE can be the game-changer for your business’s digital ambitions. With integrated security, powerful information access controls, and seamless content management, your data stays secure with InfinCE, while you deliver results for your customers. Get in touch with us to know more.

War: Should you go with AWS or Azure to build your apps?

Recently, businesses are in a frenzy to spruce up their technology capabilities to venture into new digital offerings that today’s consumers are increasingly demanding. The strain on traditional IT products and infrastructure has tipped its saturation point with extensive demand for unlimited scaling capacity and robustness. This has led to several innovative development paradigms that shift the technology load from in-house teams and infrastructure to ready-to-deploy offerings in the cloud. One such initiative is a serverless architecture for developing technology offerings. In simple terms, this architecture uses a cloud-enabled system as the underlying server for all technology development. There is still a server in the picture, but companies do not have to endure the pain to develop and maintain it. They only need to pay for what they use of the server.

Related Reading: 5 Advantages of Adopting a Cloud-Native Technology Infrastructure

The biggest advantage of going for a serverless architecture for application development is the speed and scalability it offers to engineers to build enterprise management systems as opposed to the traditional software development models, where it takes a long time to develop enterprise applications. Moreover, using a cloud-based server gives you geo-location-based advantages of faster user experience and lowered cost of operations and remaining compliant to regulatory authorities with regards to data security policies in a new market. 

Now that the competitive advantage of utilizing a serverless architecture for application development is explained, it is time to pick a platform to build your own. There are several leading players in the market for serverless computing but the biggest battles are often fought between Amazon and Microsoft with their “Lambda” and “Azure Functions” offerings respectively. So how do you pick a winner from these two titans? For a realistic evaluation, let us have a look at how these two offerings fare with the 3 most vital parameters of a serverless architecture namely:

• Developer Support
• Performance
• Cost

Let’s examine each in detail to see who comes out on top in becoming the preferred choice for serverless architecture-based development.

Developer Support

This is an area that your technical workforce will be more concerned about. Both these platforms offer support for a wide variety of programming languages even though Azure has more focus on Microsoft’s own line-up of programming languages in addition to JavaScript, PHP, Python, and languages compiled along with it. AWS, on the other hand, offers a more comprehensive language support capability that includes Java, Python, Microsoft’s own language families, PHP, and much more. 

Being in a state of continuous evolution, both providers will add support to newer programming languages in the future and the slight advantage that AWS has here may wear off over time or remain just marginally above Azure. As for support from the providers with tips and guidance in developing applications using the varying technology, languages, both these providers offer world-class experiences with very little space to tilt the balance in either’s a favor.

Related Reading: 5 Expert Tips for Effective Cloud Migration

Performance

Large enterprise application suites, when developed on a cloud-based serverless architecture call for high performance in terms of concurrent executions of functions in batch. When we look at the official figures obtained as of the date when this blog was published, Azure offers unlimited executions concurrently but restricts the time for a single function to just 5 minutes and for 10 minutes for an extra cost. AWS, on the other hand, restricts concurrent execution to 1000 functions but offers a significantly higher execution time of 15 minutes for each function. Translating these into business-specific performance terms, we are looking at two providers basically offering an ideal performance guarantee for enterprise applications. If one offers more handling capacity for functions the other offers more execution capacity for each function. Businesses need both these on a balanced scale in the long run as technology deployments often need to perform in a mixed pattern during peak seasons and off-seasons.

Cost

No matter how advanced a digital solution or technology innovation may seem to be, the ultimate choice for a business to investing in any technology will see a major influence coming from the pricing side of the solution. Serverless architecture for application development is no exception in this regard. The inherent benefit of Pay-As-You-Go of cloud computing applies to providers in the serverless computing space as well. Both AWS and Azure, offer subscription-based pay per request plans for businesses that want to utilize their storage and computing environments to build applications on the go. As indicated by their official pricing handles today, AWS and Azure, offer almost identical pricing models pegged at an average of around USD 0.000016 per GB second after their respective free-tier usage has been exhausted. AWS offers a marginally lower cost of USD 0.00001667 per GB second, but in heavier loads, Azure compensates this margin with slightly lower prices. Both bill memory and storage as bundled with the usage which makes either of them way more affordable than Google’s offering where memory and storage are billed separately after requests are billed at an almost identical rate as these two.  

It is hard to offer a solid conclusion of who wins this battle of serverless computing providers as the differences are very marginal. Ideally, everything boils down to which development environment an organization feels more comfortable to use. Either way, if your core business is not technology development, it is advisable to trust a reliable cloud partner to help build your technology ecosystem on the cloud utilizing the best practices of cloud deployment which includes serverless architecture. This is where enterprises can trust reliable cloud platforms like InfinCE to build world-class enterprise applications in a cost-effective way. Get in touch with us to know more.

Top Must Watch Trends in Enterprise Video Conferencing

In an office environment, a meeting is scheduled often to not just communicate information, but as a means to establish, nurture and prosper relationships- both new and existing- between all involved stakeholders. This calls for a better solution for conferencing than conventional telephone and audio conferencing solutions. Videoconferencing has become a mainstay in today’s dynamic workspaces where technology facilitates remote working from anywhere in the world. The added benefit of sourcing talent from across the globe for your unique needs and not having to spend on physical infrastructure to accommodate them is a boon, especially for small and medium enterprises. Video conferencing offers far higher levels of engagement and collaboration opportunities when compared to other employee communication channels. So what will video conferencing enable for your workforce today?

Here are 5 trends in the workplace that find seamless adaptability with the aid of video conferencing.

1.Accountable Remote Workforce

As mentioned initially, today the large millennial population in the workforce has made the demand for remote work options quite high. Employees want to work out of their own comfort with more freedom than a typical office environment. As for employers, they are left with no option but to allow this flexibility for hiring the best talent to enable their growth. This is precisely the area where video conferencing can bring in the most impact. Today, successful organizations manage their remote workforce efficiently through video conferencing.

Team meetings and presentations involve live video streams from every employee location to ensure that all team members are present and aware of their roles and responsibilities. This is the next best thing to having everyone in a single room and sharing their responsibilities in front of the large group. So the video collaboration platform that is deployed across your enterprise requires a transparent login and access control policy that will ensure participant interactions are tracked and logged for future reference.

2.Smaller and Smarter Meeting Rooms

When you have fewer employees in the office and more on a remote basis, the need for physical meeting spaces diminishes inside the office. However, meeting rooms need to have, smarter equipment to ensure that team meetings conducted over video conferencing can be efficiently executed. Proper projection screens or televisions, audio, lighting and camera infrastructure that is able to vividly capture and present video streams for everyone involved in the meeting are an absolute necessity.

For remote working staff, they need a simpler solution like a mobile app which allows them to easily join the video conferencing stream and share information with their peers. While choosing your video collaboration platform, ensure that it offers all these levels of flexibility that will enable all stakeholders to seamlessly engage in video conversations.

Related Read: Why should a small business opt for INFINCE?

3.Content Sharing Platforms

In addition to enabling every team member to see each other, video conferencing platforms need to provide the ability to share files and other content in accordance with better compression and security policies to ensure lower bandwidth consumption and safer data transmission. This is vital for remotely working employees as they often have to collaborate with their peers in office for reviews and clarifications on their work in progress which may be files, documents, etc.

Your video conferencing solution needs to take into account the desired storage and streaming requirements for file sharing as well as the capability of doing so from even a mobile app. With flexible content sharing ability, employees will be empowered to work better from anywhere as they already have an efficient video communication channel which is also a powerful collaboration system as well.

4.Cloud-Enabled Video Conferencing

For small and medium businesses to remain competitive and cost-efficient in the market, they need to have flexible spending and management ability for their IT infrastructure. Video conferencing being a part of this infrastructure needs to follow a similar trend as well. This is why enterprises need to focus on cloud-based video conferencing solutions like INFINCE that offer easy scalability and better cost efficiency when they need to dynamically scale up or down their usage patterns over time. Additionally, adding new capabilities to your video communication and collaboration infrastructure is easier when it is cloud-based and depending on your needs, the most appropriate pricing plan can be easily configured.

5.Unified Communications

If your core business is not technology, then having to manage a host of solutions for team management and communication like video conferencing, audio conferencing and other intra-organizational collaboration will be a difficult activity requiring considerable workforce effort. This is where unified communication platforms make a difference.

They allow employees to easily switch between communication and collaboration channels on the go depending on their convenience. This will certainly improve productivity as employees are not forced to shuttle between various apps during a conversation. Enhanced collaboration would also enable teams to quickly arrive at decisions and enable work to be done collectively and within stipulated timelines.

Video conferencing is an irreplaceable communication channel for today’s organizations if they aim to build a robust and reliable work culture both in-house and with their extended remote peers. It will be best to have a scalable and cost-efficient technology backbone in your organization that will offer solutions for management, video conferencing and integrated employee collaboration all the same place.

By seamlessly, enabling businesses to build their technology infrastructure on the cloud, INFINCE is the right choice for a better workplace in your business. From providing powerful collaboration and IT deployment options in the cloud to facilitating highly engaging video-enabled collaboration, INFINCE can be your businesses best bet for digital transformation. Talk to our experts to know how your business can utilize the power of INFINCE.

Did you know that if visitors encounter just a second of delay in loading your website, then it is estimated that there will be a 7% reduction in the conversion of the traffic? Today, a web presence is an absolute necessity for any enterprise that wishes to connect and conduct business with internet-savvy consumers; be it on a B2C or B2B level. For businesses that sell their products or services through the internet- like e-commerce websites- it calls for even better-informed decisions while choosing a web hosting service. Gone are the days when price-based storage and bandwidth were the only considerations that businesses had while taking their website or services online. There is a comprehensive amount of analysis and study that you need to carry out today before selecting a web hosting partner.

Related Read: Major Web Hosting Challenges and Solutions

Here are 5 tips you can follow to make better decisions while choosing a hosting partner for your website or web application:

Go for scale on-demand services

In the case of small businesses, they often fall for the catch of unlimited storage or unlimited bandwidth from web hosting providers. These hosting packages will have hidden usage clauses most of the time that restricts the functioning of your hosted site or app beyond a specific usage pattern. If by chance, your business website or application gets a viral boost in social media, resulting in a flood of traffic, chances are that your hosting provider will ask you to subscribe to a more premium package for meeting the increased demand. Considering the risk of losing customers or good deals, your small business will be forced to pay for premium options for an entire year, even if your usage surge was just for a couple of days or weeks. This will hurt your long term growth plans significantly.

Modern cloud service providers offer easy scalability for your web application or website needs and require you to pay for only what you use. This can greatly improve your website’s capability to handle peak traffic volumes resulting in better conversions.

Ensure data security and integrity

Across the globe, government regulatory bodies are turning more vigilant about how businesses collect and use data of citizens of their monetary benefits. As such, security becomes a key parameter while launching any web-based application or site that interacts and collects user data online. Since this data is likely to reside where your application is hosted, it is important to ensure that the provider can guarantee a safe and secure data management and storage facility. Any lapse in security may result in personal and confidential customer data falling into the wrong hands. This can lead to potential lawsuits and penalties that may affect your entire business finances. Recent regulatory provisions like GDPR in Europe are a testimony to the rising need for a secure web hosting space for your website.

Look for domain flexibility

Your internet presence might be small initially. However, as time lapses, there will be a constant demand to add more features or business offerings via internet-enabled services. This will trigger the need to add subdomains or maintain multiple websites under a single business account. While choosing a hosting provider, ensure that they have enough flexibility to high levels of expansion technically while confirming that prices are nominal for such services. This will allow you to scale your web presence effortlessly over time.

Evaluate support options

While selecting a web hosting provider with the best technical infrastructure, you should also check whether the provider guarantees a solid and reliable customer service 24 X 7. Your service provider must be able to offer reliable and easily accessible customer service experts who can keep your technology up and running all the time to ensure business continuity. A reliable web hosting partner will have dedicated support staff round the clock to help you mitigate challenges in your e-business infrastructure.

Try Flexible Managed Services

As business owners, you need to focus on various operational requirements on a daily basis. You may not have enough time or a highly skilled team to manage your enterprise’s IT infrastructure. Platforms like InfinCE allow you to take your business services to the internet without having to worry about managing technical infrastructure, storage and operational efficiency of your IT systems. You just need to take care of your core business areas. Being cloud-based and supported by world-class teams, such platforms allow you to expand your web presence risk-free and you only need to develop the physical inventory and logistics of your business operations to cope with the rising demand from customers. In short, opting for a flexible enterprise cloud platform will help you run your business on the internet with peace of mind.

Related Read: 5 Advantages of Adopting a Cloud-Native Technology Infrastructure

Getting your business on the internet requires an intense evaluative procedure to select the right partner for website hosting. For the most cost-effective and worry-free experience, it is always advisable to utilize a cloud-based service provider to meet your e-business needs on a continuous basis. Get in touch with us to explore how InfinCE can be your perfect partner in setting up a viable business presence through the internet across the world.