Why is a custom web domain important for your business branding needs?

Having a website is considered a standard pre-requisite for today’s businesses as it is likely the first place where people will enquire about the business and its offerings. While creating and hosting a website is no big deal today with the tons of ready to deploy template website builder services available, there is one element that you must focus from a branding perspective for an enterprise website. It is none other than a custom domain name. For example, if your business name is “John’s Giant Ice Cream”, then a website with URL as www.johnsgianticecream.com will be more appealing from a branding perspective than having one such as www.johnsgianticecream.wordpress or www.johnsgianticecream.blogger.com. The same logic applies to your enterprise email id as well. If you have an official email account that reflects your business name as the email domain rather than Gmail or Hotmail, it is better from a branding perspective.

Let us examine 5 benefits of branding that your business will experience if you have a custom website domain and email:

1. Brand Recognition

Having a co-branded domain such as wordpress.com/mybusiness would be harder to remember for customers than one such as www.mybusiness.com. This would make it easier for customers to pass information about your business to their friends verbally or via telephone calls. The element of simplicity in having a custom website and email URL will ensure that your customers, both existing and prospective, can reach out to you at the earliest, in case there is a need for them to avail of your services or buy your products.

2. Risk-Free Personalized Identity

From a business point of view, having a unique website and email domain would ensure that they have a unique existence. When you have a 3^rd party sponsored co-domain as your business’s web address, then there are chances that you may have to change them in the future depending on policies made by the service provider. The service provider could cease to exist due to other issues and your domain goes down with them thereby impacting the large presence you would have built over the years with that website. Considering the risks involved in such a scenario, a custom domain for your website and email makes sense for a secure and seamless future for your business with a personalized identity.

3. Search Engine Friendly

Building a simple website for your business’s online reach is not a very tough thing to do. But making it visible in search engine results with a high ranking takes a lot of effort. By having a custom website URL, it helps your website to rank better in search engine ranking algorithms that focus on uniqueness more than generic names and 3^rd party hosting service providers who append their names to your domain for free hosting. As such a unique URL is more likely to be shared on social media, they get better ranking credits on that front as well.

Read more: 5 Ways Virtual Private Server Make a Difference to Your Business’s Digital Future

4. Subdomain Flexibility

Very often you might face the need to create subdomains within your website to have separate showcase pages for a particular service or marquee product. When you do not have a custom domain for your business, the concept of subdomains becomes even more complex. In most 3^rd party hosted domain services, you do not even get that option to include further subdomain on your website. This further reduces your organic SEO efforts and also makes it harder for customers to trust your unique offerings and learn more information about them from the subpage.

Read more: 5 Tips to Select the Ideal Web Hosting Partner

5. Email Credibility

One of the biggest advantages of having a custom business domain for your web landscape is the ability to have a unique email domain. When contacting customers or prospects, having a genuine business name domain as the extension of your email address will add more credibility. From a receiver’s point of view, they will feel more genuineness in your business for the effort you took in creating a unique domain name for your website and email communication address rather than opting for a free service like Gmail or Hotmail. A professional email address is also a unique credential for your business to avail of multiple digital services available online today that helps in boosting your internet-based business services. Examples include payment gateways, information forms, cloud storage options, and much more.

Read more: How to choose an email service provider for your small business?

Set up your professional custom domain and private email with Infince

If you are a business owner wanting to have a unique identity on the internet with a website and email, then you should definitely explore the option of a custom domain rather than opting for free hosting service providers. 

The several benefits in branding and customer experience you stand to enjoy as outlined above will be instrumental in growing your business in the coming years as more customers rely on internet-powered digital channels for their daily needs. 

Having a powerful digital ecosystem with credible domain and secure hosting infrastructure is the need of the hour especially for small and medium businesses. This is where Infince can be the ideal companion for your success. Get in touch with us to see how you can build and deploy a comprehensive web-based business online with custom URL and professional email service with Infince in a matter of days.

How Infince Transforms the Way Your Workforce Operates Today

As vaccine trials show promising results, the world is in high hopes of recovering from the COVID-19 pandemic slowly. But the scale at which vaccination needs to happen, conquering challenges in production, logistics, demographic, political, and societal scenarios, is huge and hence it may take time for the total eradication of the virus. This means, the new norm of working for most companies wherein a good majority of their employees work from home, is likely to continue for the long term. However, 2020 witnessed the massive change of modern workplace software being increasingly brought to the traditional workforce wherein it only took a matter of days for millions of employees to work at the same pace from their home as they would from their office.

One of the most celebrated enterprise collaboration and digital platform for small and medium businesses during the COVID-19 pandemic was Infince. Some of the most demanding businesses managed to successfully keep their staff engaged and productive through seamless collaboration courtesy of Infince. 

Read More: Top 10 Alternatives to Microsoft Teams that Aid Remote Work in 2020

Today, let us take a look at the 5 key features of Infince that make it an undisputed leader in enabling better employee collaboration and transforming the way employees work remotely.

1. Easy Information Access

When employees work remotely, the biggest hurdle they face is getting information about their job activities at the earliest. With Infince’s cloud-based platform, companies can create a centralized virtual repository of all company information that employees can access based on their job roles. Infince allows privileged access control options to ensure that confidential or sensitive files and data are made available only to the right stakeholders and with proper logging of access to ensure transparency. 

The best part is that employees can access this information on the go right from the comfort of their smartphones thereby providing more flexibility. This allows them to plan better responses for customer-facing job objectives.

2. Improved Collaboration

With Infince, enterprises can create virtual workspace platforms wherein teams working on a project can converge and collaborate digitally. Be it brainstorming for solutions and ideas, daily standup meetings, project progress meetings, the platform allows all team members to digitally meet in one place.  You can securely share files, work together on documents, communicate via instant messaging, manage dependencies in work together, and create custom dashboards- both at the individual level or at the team/ department level to visually track and analyze what’s happening in your business. 

Read more: 5 Benefits Of Having A Centralized Employee Dashboard In Your Business

Collaboration is propelled to the next level as employees can carry out almost all sorts of work activities together just as how they would do so when they were at the office. This is facilitated irrespective of where your employee may be based out, anywhere on the globe.

3. Budget Friendliness

When a pandemic rips through economies worldwide, it is important for companies to preserve operational cash flow to the maximum possible limit. For this to happen, they need to enable a digital-first environment for employees that don’t burn a hole in their pockets. Infince has always been built for the cloud-centric enterprise of tomorrow. With a range of subscription pricing plans, the digital enterprise platform offers more value for every single dollar spent as a subscription charge. 

Infince offers small and medium businesses the flexibility to save on costs since they only pay for the features and scale they consume from the platform. This helps them significantly boost their operating margins as expenditure comes down drastically. The additional savings can go a long way in helping businesses preserve cash and sustain profitable operations in challenging times.

4. Secure Digital Infrastructure

Today’s businesses deal with a large volume of sensitive customer data that needs to be accessed and shared between multiple employees across different departments. When your entire work environment turns into a remote one due to a global pandemic, the concerns regarding data security heightens to new levels. This is where Infince assures peace of mind with its state-of-the-art security credentials. The platform offers you the choice to run your digital enterprise infrastructure on a secure private cloud location which can be monitored and managed effectively by your technology team without worrying about security threats.

From building your website to offering a secure intranet, Infince offers all the IT set up needed to run your business under one roof! Infince provides you a dedicated and secured cloud-hosted IT infrastructure comprising a private email server, dedicated virtual servers, virtual desktop infrastructure (VDI), intranet for internal communication, and custom website builder. 

Read more: How Infince enables you to quickly transit to remote working

5. Long List of Applications

Over the years, Infince has grown a large community of applications under its ecosystem that enables businesses to streamline productivity and improve engagement levels of their employees. Additionally, the platform also allows small and medium businesses to experience the digital transformation of their key growth activities like human resource management, marketing, and sales by introducing applications for CRM, marketing automation, HCM, and much more. 

The list of supporting apps for the Infince ecosystem has been steadily growing which makes it a complete digital package for today’s businesses. Infince helps you build a branded cloud platform with customization options to match your brand identity.

As your business operations are increasingly being disrupted, it is becoming clear that there is a need to rapidly transition your operational model to accommodate a highly digital-friendly workforce that can work from anywhere. Infince takes you closer to this goal by creating the most secure and cost-efficient yet feature-rich experience for your business’s digital infrastructure. Get in touch with us to know more.

District Hall, 75 Northern Ave., Boston, 6pm April, 2019:

On 4th April 2019, INFINCE is sponsoring a free workshop targeting the tech needs of small industries. The workshop to be held in the District Hall of Boston aims at preparing small business owners to beat market challenges with available technology options.

In today’s world where market competition is intense and customers expect a faster response, businesses are striving to enhance their efficiencies by turning into “internet companies”. However, numerous factors like limited budget and lack of tech awareness restrain a majority of the new and growing business owners from transforming digitally.

Considering these hurdles, INFINCE has pulled together this workshop to help growing businesses make better technology decisions for rapid industrial growth. The workshop will present ways to organize a firm’s IT options in the most cost-effective and streamlined manner.

“In today’s world innovation is no longer an option but a necessity. The workshop aims at leaving attendees well informed on choosing the right digital options to solve their prevailing business situations and prepare their whole organization for a remarkable future”, says Stephen Cummings, Senior Vice President, Fingent.

Focusing on better preparing small enterprises to accommodate growing technology changes, this workshop will walk small business owners through the many do’s and don’ts of digital transformation. The workshop will be a technology guide for those small businesses who are taking their first step towards a technology future to battle immense market competition. After the workshop, those interested will be able to have a hands-on introduction to INFINCE, a new platform designed expressly to provide small business owners control over their digital capabilities now and in the future.

For free registration sign up at: https://www.infince.com/request-demo

About INFINCE

INFINCE is cloud technology optimized for small businesses and a platform to run IT without any hassles. Stephen highlighted some of the key traits of INFINCE that makes it different from other cloud platforms. Quick deployment is one such, where a company can set up and run INFINCE within minutes. INFINCE is also economical as it integrates optimal cloud configurations that cut down cost without sacrificing on performance.

INFINCE Presented with the 2018 Great User Experience Title for Business Process Management Software by a Reputable Directory for Business Software

The highly reputable website for B2B and SaaS reviews FinancesOnline has certified INFINCE Cloud Servers with the 2018 Great User Experience award for delivering a well-designed IT solution with a consistent quality user experience. FinancesOnline conferred this award after they conducted a thorough evaluation of all our platform’s elements and features, from the “economical” INFINCE pricing to its core capabilities that simplify one’s technology needs.

To be eligible of FinancesOnline’s 2018 Great User Experience award, a solution must have an intuitive design, clutter-free interface, and user-friendly features. Comparing us against the top business process management tool in the market, FinancesOnline highlights INFINCE as a comprehensive solution that provides users with “total control” overall activities while simplifying repetitive processes through automation.

Other highlights for the FinancesOnline team include INFINCE’s “top class” administrative control, frictionless interdepartmental communication and collaboration, accessibility on any device, and customizable packages to perfectly suit specific requirements and specifications. All of these allow businesses to start achieving more with less time and effort, within a secure environment.

Aside from the comprehensive review, FinancesOnline also praised the platform as an efficient business process management system, with INFINCE earning a spot in its esteemed top 10 list. The cherry on top is FinancesOnline’s 2018 Rising Star award presented to INFINCE. This award is given to software solutions that have quickly increased in popularity and have established itself as a reliable brand despite being newcomers in the SaaS market.

Simply your business technology today on a smart and modern workspace with INFINCE!

Leading BRB Reviews Firm Confers Rising Star and Great User Experience Award to INFINCE

The leading B2B ratings and reviews platform CompareCamp has recognized INFINCE for its reliable cloud model by conferring the Rising Star of 2018 and Great User Experience Award.

The expert review team at CompareCamp came to the conclusion after a close evaluation of INFINCE’s capabilities in serving both small and large scale businesses with cutting-edge cloud IT solutions. Together, the review team undertook a detailed analysis of INFINCE, particularly in its ability to deliver. According to CompareCamp, INFINCE’s “top functionality centers on IT essentials which include secure cloud hosting, run-your-business software, and concierge IT services.” This indeed confirms the usability and versatility of our infinite cloud solution for small and medium businesses alike.

CompareCamp gave an overall 83 points for all the capabilities offered by INFINCE combined. In their product quality score, the review team gave the highest rating of 8.4 for the array of features embedded in INFINCE. They highlighted key features that differentiate our platform from the rest, which includes optimized information management, total administrative control, enhanced team collaboration and availability of plug and play business applications. From utility apps to file sharing, management and communications capabilities, INFINCE encompasses everything that a modern business must have at their disposal to maximize productivity and thrive competitively.

For ease of use, INFINCE managed to obtain an 8.2 score with its perfectly streamlined and centralized dashboards that enable effortless navigation and usage. The Great User Experience Award is conferred to INFINCE by considering its simplified cloud administration and management model. CompareCamp also lauded the inclusion of complete support for deploying and managing cloud services in INFINCE with minimal costs.

We conceived INFINCE with the aim of equipping small and medium business with state of the art cloud technology. It relies on a flexible cloud infrastructure with complete support for open source, SaaS and custom applications that encompass the IT requirements of most businesses. Besides, CompareCamp especially noted the excellent support offered by INFINCE as reflected in its 8.3 score for customer support.

Having a dedicated cloud solution with proper customer support ensures that your business is served with the right IT needs at all times. Moreover, it comes handy when you need additional compute resources or applications to accommodate the growth of your business.

INFINCE corresponds to an economical cloud solution that uplifts your business by offering affordable software options running under its secure cloud environment. It drastically cuts your IT spendings significantly through its optimally configured cloud and open source licensing.

Besides, the pre-configured setup gives you the right amount of computing resources needed to run your business smoothly. With it comes a horde of essential computing resources that will ratchet up your business productivity, all the while giving you the advantage of a true cloud service that you can access anywhere at any time.