Why Businesses Should Make Cloud their Number One Priority

In the initial days of business technology adoption, many companies were using technology only as a supporting tool for their operations. But today, these companies are turning their technology ecosystem into a mainstream revenue source. 

If you were to enquire about the most influential tech that spurred such a digital innovation for businesses of all sizes in the past decade, the answer will be cloud computing. The world of digital was thrown open for SMBs primarily with the growth of cloud computing over the last 10 years. Experts say that on a global scale, cloud-hosted workloads have grown from 45% in 2018 to 60% in 2019.

In the wake of the COVID-19 pandemic, businesses have started realizing more about the advantages of cloud-hosted digital channels. 57% of businesses that were surveyed recently report that their cloud adoption has increased anywhere between 26-31% after the pandemic’s strike. 

Besides, the growing digital-savvy consumer base is more than happy to welcome cloud-powered digital channels launched by their favorite brands. So businesses cannot turn away from the cloud-enabled customer and employee engagement channels.  

There are several factors that make cloud-based IT services the need of the hour. This post explores the top 3 reasons that accelerate cloud adoption among businesses:

1. Cost advantage

With cloud computing, an enterprise has the option to pay for only what they use from a technology perspective (pay per use). It could be anything from the number of users, storage capacity, computing power, bandwidth, or any combination of these. 

Unlike the traditional model of building an on-premise technology ecosystem that serves a large workforce to run critical business applications within a business premise, companies can tap into the power of modern-day digital platforms powered by Cloud, with just a web browser or through a mobile app or mobile site. This brings in a huge reduction in the IT operational costs and is one of the key reasons for the growth of cloud computing over the years.

2. Freedom to scale at will

For most businesses today, the rate of growth of their business will be highly dynamic in nature. There may be sudden spikes of consumer demand according to seasonal events like for example, retailers facing increased consumer spending during the holiday season. As with the spike, there may be periods of very low sales or growth volumes depending on various factors like for example the reduced spending by consumers during the COVID-19 pandemic. 

The traditional model of having a dedicated in-house digital platform to handle operations would thus require you to invest in installing high power machines and processing power at all times to meet surges in demand even though the surge will only be witnessed occasionally. With cloud-based digital platforms, businesses have the freedom to scale up or down depending on demand from their end consumers. They do not have to maintain any dedicated infrastructure, pay for full performance all through the year, or waste computing power without purpose. 

For instance, InfinCE’s cloud-based remote work collaboration platform offers you a dedicated IT infrastructure that’s well supported, maintained, and upgraded by us from time to time. This saves you from making any additional investments to spruce up your infrastructure forced by your public cloud service provider. 

3. Access to Continuous Innovation

One of the major disadvantages of on-premise software is that they turn obsolete in very short time frames. Newmarket innovations happen almost yearly or at even shorter time frames. This will force businesses to continuously invest in buying newer systems every year to keep up with competitors in terms of features. Cloud-based software on the other hand guarantees you access to a digital platform that will be constantly upgraded by the service provider based on market trends. 

As a business owner, you do not have to focus on R&D for identifying trends, incorporating newer features, and expanding the scope of the platform. All of these would be done by the service provider and offered to you instantly when the new feature is rolled out by them to the market. Be it AI or ML, big data analytics based insight generation or implementing blockchain, IoT, etc. your business will enjoy access to all emerging technological capabilities without having to worry about integrating the same to your digital channels.

Cloud-based technology infrastructure and applications will reshape the business world in more ways than one. As a business owner, your aim should be to pick the best cloud platform to manage and grow sustainably. Here is where InfinCE can be the game-changer. Some of the world’s growing SMBs trust InfinCE to handle their online work collaboration seamlessly. With capabilities such as CRM, ERP, private email, virtual private servers, custom website builder, marketing automation, etc. all available in one place, InfinCE is your one-stop destination to transition fast into a cloud-first business. 

Get in touch with us to know how you can leverage this all-in-one collaboration platform to manage work from anywhere.

How A CRM Helps Drive More Sales For Your Small Business?

“Customer is King” holds true for any business, in spite of what you offer to the market for revenue; be it products or services. But with the immense growth of technology and its salient propagation among businesses, there has been a huge reduction in the gap that existed between large and small businesses when it comes to satisfying customer expectations. 

Through innovation and digital transformation, small businesses have been able to penetrate markets that were controlled by heavyweights by disrupting the entire product or service lifecycles. A major factor in enabling this disruption was customer data and this is where Customer Relationship Management (CRM) software makes the difference in building a great experience for customers. From managing sensitive information about customers to help sales folks close deals faster, CRM is a vital tool for today’s growing small businesses. 

Related Reading:6 Benefits of Using a Cloud CRM

Here are 5 convincing reasons why small businesses need to invest in a CRM solution today:

1. Identify your Most Suitable Customer

Did you know that 79% of all marketing-generated leads never convert into a sale without a CRM behind the entire operation? This happens when you do not identify and nurture the right prospect. In the absence of a CRM, your sales team will not have access to insights garnered by your marketing team about potential areas of interest of the prospect. This will result in the sales team preparing the best pitch for a wrong target and the entire effort goes down in vain without any result. With a CRM in place, the sales team can get accurate insights about customers who are the best suitable for each sales pitch they have created from the business offerings available.

2. Plan on Building Customer Relationships

It is natural for your sales force to run out of ideas or time while meeting, convincing, and converting prospective leads into rewarding deals. With a CRM application, they can build a relationship with the customer meticulously so that every discussion they have is productive and conversion happens faster. By documenting every interaction in a CRM, the salesperson can use insights from the CRM to approach prospects at the right time with the right context and with the right offering to quickly close the discussion. 

Insights derived from previous customer interactions can be utilized by all members of the sales team as best practices to follow when they meet a new prospect or when taking over the next stage of discussions with a customer who was brought into the nurturing phase by another salesperson.

3. Drive Better Campaigns

Today’s massively popular digital marketing landscape is one way small businesses can catapult their sales considerably. With a CRM platform, it becomes easier to build a data-driven marketing engine around the platform and make better and smarter campaigns to win customer interest. 

A simple example would be using insights from the CRM in an email campaign to boost holiday sales for a small online retail business. The system would give insights such as preferred email reading time, interest and buying patterns of prospects (derived from their past interactions and shopping history also stored in the CRM) and choices in product varieties. These insights can help in closing the sales deal faster with more convincing sales messages and the right timing of email. It may also include targeted promotions such as discounts on special occasions like birthdays or anniversaries.  The small analytical input from the CRM can make a big difference in winning the sales conversion.

4. Improve Up-selling and Cross-selling Capabilities

Once a customer’s journey has been recorded in the CRM, it becomes easy for a small business to use the data to run targeted up-selling and cross-selling promotions. This will also help you to build sustainable long term relationships with valued customers by engaging with them periodically. A committed customer is your biggest marketing asset and by creating a culture of continuous sales engagement with intelligent CRM inputs, this commitment is easily achieved.

5. Better Employee Productivity

With the help of CRM, your sales and marketing teams can make better and smarter decisions with regard to their daily operational schedules. CRM brings in a great deal of automation and frees up time and effort which your employees can utilize for creating better experiences for customers. By empowering them with real-time and intelligent insights about customer behavior, it enables them to achieve their goals and targets seamlessly. It reduced paperwork and research time involved in every customer interaction, thereby paving the way for a smoother customer relationship management experience in every interaction.

Related Reading: Top 5 Productivity Tools Every Small Business Needs Today

A CRM is a small business’s best buddy for its marketing and customer outreach initiatives. From building a healthy sales pipeline to helping build fabulous experiences through customer feedback about your products and services, it is a one-stop destination to bring more sales revenue for your business. Successful businesses utilize the CRM capabilities of platforms like INFINCE to drive more value from their customer relationships. Get in touch with us to know how INFINCE’s CRM capabilities can be the right choice for your customer relationship management.

CRM systems have come a long way from their origins as contact management systems for storing and retrieving contact information. Enterprises across-the-board now regard it as a valuable and indispensable tool to not just manage and improve relationships with contacts but to manage the entire gamut of customer relationship management.

The nature of CRM has also witnessed a tectonic shift. Cloud-based CRM now dominates with 87% of the total market share, a big jump from just 12% in 2007. The overwhelming preference for cloud-based CRM is for good reasons.

1. The Cloud Facilitates Big Savings in Cost and Effort

On-premises CRM entails huge upfront investment in hardware and servers. The cloud CRM vendor absorbs such investment and offers a pay-as-you-go payment model for clients. Businesses pay only a monthly charge, converting their capital-expense (CAPEX) costs into an easy attributable operational expense (OPEX.) Still better, the CRM becomes easily scalable, with the ability to add capacity easily as and when required, and scale-down during downtime.

The spillover monetary benefits of hosting CRM in the cloud includes hassle-free maintenance, no troubleshooting, and freedom from having to upgrade the CRM periodically. These tasks are done by the vendor, and the enterprise can, in fact, do without single IT personnel in-house.

Cloud-based systems are quick and painless to deploy as well. The set-up is as simple as paying the subscription fees and logging in. Cloud-based CRM systems tend to prioritize ease of use and accessibility, meaning easier learning curve for end users and lesser training costs for enterprises.

2. Cloud Enables Anytime, Anywhere Access

The biggest advantage of cloud-based CRM is anytime, anywhere access. The data and the software reside in the cloud, and accessible through convenient mobile apps or other front end software, without constraints of geography or time. The ability to access the CRM through intuitive mobile apps is arguably the single biggest benefit of cloud-based CRM considering 65% of employees achieve their sales quota when using mobile CRM, and only 22% of employees achieve their sales quota when mobile CRM isn’t used.

The anytime anywhere access make cloud hosted CRM ideal for today’s fast-paced and highly competitive world, where opportunities exist only for a short while and have to be seized at the instant. Opportunities come knocking rarely. With a cloud-based CRM ready, the executive is ready to seize the opportunity by having all information and resources in his smartphone, regardless of whether he is at the airport, a spa, a business meeting or out for lunch.

3. Cloud Brings Integrated Data Management

A cloud-based CRM not just centralizes data in one place, but is also handy to integrate information from external, disparate sources, such as media activity, project management information, accounting information, and more. Dedicated cloud integration tools facilitate the seamless sharing of data from disparate sources.

The integrated and consolidated processing of information prevents gaps in information or understanding when dealing with a customer across multiple touch points. Marketers and other users have access to real-time or latest data, synced from the cloud server whenever online.

4. Cloud-Based CRM is Always Updated

Upgrading on-premises CRM is a hassle, requiring modification of the code, and provisioning everything again. With a cloud-based CRM, the vendor takes up the task. The vendor is more likely to upgrade the CRM and co-opt new features very fast, to pre-empt losing customers to competitor products. Cloud-based CRM vendors are also more likely to innovate, to offer better features and functionality, to differentiate themselves from competitors.

5. Cloud CRM Facilitates Seamless Collaboration

A cloud-based CRM doubles up as an effective collaboration tool, offering remote and off-site employees a reliable and robust medium to connect and collaborate with their team and customers alike. The Cloud CRM offers a common interface enabling team members to share data and updates that contribute to the end objective of increasing sales and customer satisfaction. International teams especially can collaborate effectively across time-zones.

6. Cloud Offers Robust Security More Often Than Not

Security is the literally the million dollar question staring at enterprises in the wake of heightened security breaches. A 2018 study by Juniper Research estimates cybercriminals to steal an estimated 33 billion records in 2023, up from an already whopping 12 billion records in 2018.

Contrary to perception, the cloud is more secure than on-premises systems. Any decent cloud-based CRM offers robust security, free from the usual suspects of out-of-date software. The CRM is the bread and butter rather than an appendix, the vendor is more likely to and is able to take the proper precautions, with dedicated staff looking to discovering and closing weak security points.

CRM also lessens the risk of system failure, with dedicated servers and redundant databases minimizing the risk of loss of data or downtime. Businesses have the flexibility to negotiate an SLA service-level agreement with an agreed upon level of service, including the acceptable “downtime,” beyond which compensation sets in.

While the cloud-based CRM offers several advantages, it is by no means a magic wand to success. Success depends on the skillful implementation, overcoming challenges such as retaining control of data, effective collaboration with the vendor’s support system and provisioning adequate bandwidth to access the cloud seamlessly. With INFINCE make it all possible. Call us today to learn how INFINCE can help you battle business challenges with infinite cloud.