Why automation is key to boosting small business productivity?

Most often, we realize the potential of technologies like automation when a critical situation arises. The impact of COVID-19 has forced organizations around the world to transit to a work-from-home productivity model, and many of us are able to execute remote work successfully due to automation. In this post, we’ll explore how automation in small business improves productivity and the different areas where companies can implement automation.

Related Reading: Quickly Transit to Remote Working with Infince

From small tasks such as electronic document signature to intelligent data processing, automation in small business offers limitless possibilities to improve productivity in the small business environment. It is important for decision-makers to invest in the right areas. 

If you are a small business owner looking to turn your workforce more productive through automation this year, then here are 4 areas you need to look at:

1. Automating Sales Workflows

Your sales team often creates the biggest customer impact zone in your business and hence is a worthy contender for incorporating automation in its daily routine. So, what are the sales processes that can be automated within a small business? 

Some examples include assigning associates for leads, setting automated response channels for incoming leads such as emails, IVR based tele-calling or any other contact channels like social media. Once a lead is assigned to an associate for nurturing and conversion, then the next area where automation can kick in is for reminders and follow-ups. Activities involved in deal nurturing and closure can be automated to make the lives of sales folks easier and ultimately improve the productivity of the whole team.

2. Project Management

Today’s workforce demands increasing flexibility in their work and may avail benefits such as remote work. When there are multiple people working on a single customer project or task, and if there are remote resources involved, then project management becomes a challenging endeavor if everything is to be manually handled by managers using spreadsheets, IM and email conversations. This is the right area to bring in automation using state of the art project management platforms. 

Related Reading: 5 Ways A Project Management Tool Can Help Your Business Grow

By enabling automated monitoring of project schedules, individual work progress, and dependency metrics for collaborative tasks, it becomes easier for managers to have a grip on project timelines and ensure that everyone is at the same pace transparently.

3. Procurement and Logistics Processing

There are several routine tasks within procurement departments in a small business that takes up too much time and effort if done manually. A good example would be invoice processing once supplies are obtained. As your business grows, these routine jobs would incur a significantly high volume of effort and can lead to highly inefficient business outcomes due to errors in manual processing. This is where bringing automation in small businesses can be a game-changer. You not only eliminate errors but also improve the speed of processing and completing redundant tasks. 

Approval workflows, scheduling, tracking inventory and vendor notifications are some of the key areas in procurement where automation in small business can vastly change the existing operational landscape.

4. HR and Payroll

Typical human resources work schedule has components that are grossly manual effort intense like payroll processing, profile and resume screening for recruitment, appraisal and performance tracking, rewards and feedback collection, and much more. Automation in any or all these areas will help the HR personnel to be more pro-active in managing employee relations while technology takes care of the manual effort in enabling the same. Ensuring that your employees are engaged is a fundamental goal that needs to be achieved for overall business success and making sure your HR team is empowered to do that via automation is hence a key focus area.

Related Reading: Tips For SMBs To Boost Growth With Increased Employee Engagement

Automation in small business is one of the key pillars for propelling companies into the next level for the coming years. As more disruptive business and market conditions continue to show its face every year, it is important for small businesses to remain competitive and allot enough core business skilled employees to handle newer challenges. By utilizing enterprise platforms like Infince, you can enable seamless automation across your key business units and leverage human manpower for more decisive operations. Get in touch with us to know how you can leverage the automation capabilities of Infince to create the next level of success for your business.

4 Key Pillars to Ensure a Seamless BPM Experience for your Business

Small business entrepreneurs often think about how much to invest in digital tools that empower their business operations. The question arises mainly because they are unsure if their organization has attained sufficient scalability to bring on-board a digital enablement platform. Among these, one area where most small businesses cast doubt on digital transformation is business process management. 

There is a notion that BPM and BPM software is meant only for large enterprises with well-defined processes and departmental policies. BPM is a practice even small businesses need to follow and cultivate as a cultural trait right from their startup days. 

Now, the question is when should a small business start adopting BPM in its operations? The need for BPM is driven by the demand for efficiency which ultimately leads to better customer service. On this note, here are 4 key pillars you need to build in your company to ensure a seamless BPM experience:

1. Approval Matrix

In most small businesses, bottlenecks in efficiency occur due to a lack of sync in processes. Employees often wait at managerial desks seeking approvals for implementing changes or customer requirements. Managers, in turn, wait for approvals from senior leadership for various essential affairs. 

Delays in submitting contracts and postponing commitments create a wrong impression on the customer. This can be eliminated by formulating an automated process workflow culture in the organization when metrics on items can determine its approval chances. A simple example could be classifying an approval matrix based on the size of the project. A smaller deal would require just a manger’s approval while bigger ones could require review and approval by higher authorities or leaders. Once this is defined, it will be easier to build a business process around it and ultimately automate it through a BPM software.

Related Reading: 5 Ways A Project Management Tool Can Help Your Business Grow

2. Building Awareness

As you grow from a startup into an established small business, there will be a rise in the number of employees as well as departments. For collective growth, it is important to ensure that all employees have access to the right information about the company and its offerings. Only then would they be able to handle internal business process improvement practices as well as become effective spokespersons for the company in front of customers. 

Employees should be aware of how every activity in the organization leads to better customer experience. This can be achieved by having a well-defined organizational induction program for new joiners and a continuous learning initiative for on-boarded employees. This learning experience can be used to integrate employee thoughts with business objectives which will ultimately transform employees into torchbearers for BPM practices within their respective roles.

3. Encourage Autonomy

This is a continuation of the learning experience element we mentioned. There are processes within the organization that may have been brought into existence from a very complex background and scaled meaninglessly over time. To break it into simpler business models, it is important to ensure autonomous decision making by employees involved in these complex business operations. 

Related Reading: 5 Ways To Improve Business Growth Through Employee Engagement

Employees should be given time to identify and map activities to processes with guidance gained from experts whenever needed. Hiring BPM specialists to disrupt and re-write such complex processes within one day is not advisable as it may throw employees into a tantrum and lead to highly frustrating experiences.

4. Drive Data Generation

This is one of the most important pillars that need to be established while adopting business process management in a small business. Every department or team in your organization needs to have a standard data generation policy. This generated data should be a base for determining the KPIs for tracking employee performance and growth, defining their intra-departmental or team dependencies, validating their customer satisfaction objectives and much more. Once everything is defined by data, it becomes easier to bring in automation between workflows, thus enabling better process management through BPM software.

Business process management is a transformational initiative that can bring about unparalleled operational efficiency in a small business. But as illustrated here, it needs a strong foundation and support from your entire organization for effective implementation. This is where a well-defined BPM capability built into your organization’s digital backend can be a game-changer. Infince, with its cloud-ready enterprise digital platform, can integrate seamlessly into your operations and enable a sound BPM strategy within your company. Get in touch with us to know more.

The key ingredients that make up an ideal project management dashboard.

Project management is an irreplaceable asset of any business. It plays a crucial role in driving successful business results. Across the globe, companies are increasingly investing in project management tools to help track the progress of their customer deliverables and ensuring efficient operations. 

But are you investing in the right project management capabilities needed to succeed?  

To answer this question you need to be aware of what a project management software needs to offer as features in today’s highly disruptive and digital-first business scenario. 

Here are our picks on the top 5 features you need to make sure are present in your project management dashboard. These will help your workforce to seamlessly deliver successful results for customer projects every time.

Related Reading: 5 Ways A Project Management Tool Can Help Your Business Grow 

1. Smart Workflows

All your efficient planning and strategic direction of managing a project will not find a smooth ride to success unless there are automated workflows that help synchronize different stages of project activity. In simple terms, a workflow can be defined as a series of steps that will be automated to ensure that people and project tasks move seamlessly through defined project milestones. With smarter workflows, team members can be empowered with capabilities such as automatic tracking of project communication, approvals and status updates and much more.

2. Budgeting

The success of every project irrespective of it being a customer-facing or an internal one is primarily dependent on how well it has been budgeted. By budgeting, we mean that there is a transparent view of the project’s budgetary scope and it will be easier for finance or payment teams to view the progress of project schedules and raise invoices according to pre-defined contractual obligations. 

It becomes easier for decision-makers to get a holistic view of how the project is utilizing resources to efficiently manage budgets and scope changes. It also helps them to have knowledge about how much of these budgeted figures have been accepted by the customer or internal teams that required the project. The project management dashboard that you utilize should have a clear space for tracking your budgets and trace anomalies and unexpected escalations in billing.

Related Reading: 5 Must-have Features In A Project Management Tool For Small Businesses

3. KPI Indicators

In the age of performance-oriented work culture, there are quite a lot of Key Performance Indicators (KPI) that every project manager needs to keep track of in a project. The KPIs could be related to the project’s budget, milestones and schedules, resource utilization, employee performance, time and effort, customer satisfaction indices and much more. 

The project management platform is the perfect place to have a comprehensive view of these KPI elements and hence your project management software needs to incorporate KPI visibility as a key pillar.

4. Team Management and Collaboration

Customer-facing projects often require a collaborative and constructive approach from multiple team members who may be spread across offices or continents in several cases with different time zones. Bringing them together and offering a seamless collaborative environment is an essential factor and the project management software you choose can play a big part in it. 

By having a dedicated section in the dashboard for team communication as well as collaboration options, platforms like Infince foster a culture of togetherness within the company that will be beneficial for sustained growth in the long run. Examples of collaborative options that employees can directly access from the project management dashboard could be joining meetings virtually through audio or video interfacing, sharing and working collaboratively on documents and files, tracking dependent task progress and much more.

Infince also supports you to quickly transit to remote working. Infince enables your workforce to get up and get running remotely, within the shortest time and without the need for any special equipment.

Related Reading: Effective Work From Home Tips – Infographic

5. Reporting

Decisions are often made by leadership by analyzing reports from project managers. These reports cover a wide spectrum of operational and functional parameters of a business. It includes employee performance reports, budget and billing reports, marketing and pipeline or lead generation reports, profit and loss reports, project progress reports and much more. And each of these reports may have multiple variants or sub-reports depending on factors such as geographical classification, vertical or industry-wise classification, product or service wise classification and much more. 

A project management dashboard needs to incorporate a powerful reporting feature that can provide comprehensive yet simplified insights of the entire business or project which will then allow decision-makers to utilize it for their next step or strategic planning.

Managing a project successfully requires considerable effort from managers and team members. But without a digital platform to organize all activities and tasks, there is no way people can handle complex project activities of today manually. This is where enterprise platforms like Infince can be the game-changer. Our cloud-based enterprise collaboration platform enables you to successfully manage big or small projects seamlessly with intuitive dashboards offering all the necessary features you need. Our consultants can customize the platform to suit your unique business needs thereby ensuring continuous success for your project management activities. Get in touch with us to know more. 

With the ever-changing market scenario, working effectively from anywhere is merely turning into a necessity more than a luxury. 

Thanks to technology!

Now businesses are able to counter strike even this challenge by switching to remote working environments with the help of remote collaboration tools. Statistics reveal that the number of people working from home has increased by 400% in the last decade. 

But a question remains: 

Although technology and remote team communication tools are making work from home or remote team collaborations possible, how efficient and productive can this work culture be?

For instance:

With the assistance of a remote work tool, your workforce remotely working on a critical project seems absolutely fine, until you encounter a problem that needs an immediate fix, like: 

• You end up struggling between multiple apps to reach the concerned resource
• Raise necessary tickets
• Share important info
• Monitor the task progress

This is crazy:

Multiple work collaboration tools might be enabling you to successfully complete the task, but compromising on time and efficiency is not viable, especially when the market is rough.

So what is it that you need to ensure an efficient remote working environment?

You need the right technology or the apt remote workforce management software!

While working remotely, what’s essential is to ensure enhanced team collaboration and efficient time management. That is where you have to find the right tools for remote teams.

Here’s the deal:

With a remote work tool like Infince, you can achieve this by enabling your workforce to get up and get running remotely, within the shortest time and without the need for any special equipment. Eliminating the complexities of using multiple technologies, Infince, an integrated infinite cloud facility, makes the best collaboration tool for remote teams.

So, What makes Infince the best remote work tool in the market now? 

1. Reduce Technology Complexities with the Right Remote Work Tool

When initiating a remotely functioning workforce, it is obvious to first prepare a list of the must-have work-collaboration tools like Skype, Zoom, Google Hangouts, Google Drive, Spreadsheets and such. 

But it gets worse:

Let’s not ignore that switching between multiple apps has its own difficulties. And it’s a common task you will find in every remote collaboration tools

Check how Infince is reducing the complexities of engaging with multiple technologies for better remote team collaboration

• Brings the ease of swift chats
• Efficient video conferencing
• Collaborated worksheets
• Online task managers
• Schedulers
• Secured cloud file sharings

But here’s the kicker: 

Infince is providing all of them under one roof. Enabling a much more streamlined and efficient workflow under remote working conditions, thus Infince provides the best work collaboration software solution for small businesses.

2. Effective Communication Through an Efficient Remote Work Software

Smooth and effective communication is always the key to better remote team collaboration and a successful business. When it comes to remote working environments, streamlined communication becomes a necessity. Connecting effectively with your team and ensuring that every member is on the same page, might take more than just a few standard emails in most of the remote team communication tools. 

What must be done? 

Before selecting tools for remote teams, companies must ensure it onboard a variety of conversational channels like group chats and video conferencing, to facilitate a smooth and timely flow of information. 

And, here is the best part:

An online cloud platform and a remote team communication tool like Infince is dedicated to streamlining work collaborations by: 

•  Providing seamless chat options
•  Enabling your team to join active online meeting rooms through shared links
•  Takes remote work collaboration to a whole new level. 

In addition to it, this remote work tool facilitates efficient screen sharing and makes it possible to create an impact with intuitive and interactive presentations, even while working remotely. The inbuilt calendar feature makes scheduling meetings, updating events and checking member availability a whole lot easier, reducing planning time and enhancing coordination.

Related Reading:5 Workplace Innovations You Can Welcome with Video Conferencing

3. Empower Your Workforce with Right Technology and Remote Collaboration Tool

Let’s face it! 

In today’s rapidly changing environment, it takes a whole set of advanced remote work tools and technologies for small businesses to gain competitive advantage, and survive in the market. When working from home, it often becomes difficult to access many of these required tools, compromising the quality and productivity of work. 

You might be wondering now:

Infince is a simple tool for remote teams and a platform built to improve employee efficiency and productivity. With a pool of online apps and remote collaboration tools, Infince facilitates seamless creation of online spreadsheets, presentations, and documents, letting multiple collaborators work together in the same document for better remote team collaboration.

The best part is: 

Infince enables members to place comments and suggestions in real-time, helps reduce errors and meets deadlines more easily even in remote working conditions. 

Moreover, Infince file storage facilitates secured file sharing, guaranteeing complete file security and enabling controlled access and monitoring of how your data is shared. Making Infince the best tool for remote workers.

4. Secured Cloud-based File Sharing: Crucial for any Remote Work Tool

Most small companies practice transferring files and data through USB drives or other hardware. Although such practices may feel comfortable and simple to use when working under remote environments, this may turn inconvenient, and in some cases, a huge loss and threat to the company if misplaced, damaged or gotten under the wrong hands.

To avoid such mishaps, it is always safe and effective to rely on the cloud when it comes to transferring and storing files.

Want to know the best part?

Infince, the infinite cloud platform, provides effective cloud-based file sharing, allowing employees to seamlessly access and transfer organizational data from anywhere while enabling proper monitoring and activity logins. Thus making it a very secured remote collaboration tool. 

Related Reading: 6 Ways to Build a Secure File Sharing Practice Within Your Organization

5. Complete Access and Control: A Must Feature for Any Best Remote Working Tools

While running a small business with multiple technologies, it takes immense time and effort to manage and administer the effective functioning of each tool. Such management and administration become even more complex and difficult when shifted to a remote working environment. So, any remote work tool has to address this problem. 

We make things simpler for you: 

• Infince makes administration simple with centralized intuitive dashboards enabling seamless user management, department creations, and usage tracking, across the organization through our remote work tool. 
• With a single sign-on remote collaboration tool, Infince allows employees of a company to access all their business and productivity tools under secured firewalls. 
• With one single remote work platform, a company can gain complete access and control, while least worrying about infrastructure management, storage, backups, security, and updates.

6. Enhanced Productivity & Efficiency: Important for Remote Team Collaboration

In a remote working environment, what’s most important is to have effective resource management. 

Having remote work tools that do not cater to your specific business workflows might leave you spending more time and effort in managing the tool itself, rather than enabling you to achieve an effective workforce or smart servicing environment. 

An integrated remote employee management software like Infince gives your company the flexibility to choose only those tools and apps that fit your exact business needs, facilitating easy performance monitoring, and project coordination. 

With advanced tools to assign tasks to remote workers and monitor progress in real-time, Infince helps organizations drive remote working efficiency and overall business excellency while contracting the efforts and time utilized for resources management.

A fully remote and flexible “work from home” environment, demands technology to replicate the smooth coordination and functioning of an office work culture. Implementing an integrated remote work tool like Infince, makes effective project management, resource monitoring, group collaboration, cloud storage, and other business solutions possible, within the comfort of homes or remote. Along with boosted productivity, Infince also ensures a safe, secure and hassle-free IT infrastructure management for the complete organization. In rough market situations, it is critical for small businesses to rely on technologies that are simple to use, cost-saving and initiates enhanced business growth.

To learn more about how Infince can help your business work from home effectively, get in touch with our experts today!

Also, check out our infographic to unveil 8 easy tips to effectively work from home!

Simple Ways to Perfect Your Work From Home Routines

With this being the ultimate solution to prevent the COVID-19 pandemic, businesses are now highly encouraging remote working environments. But, it’s also true that “working from home” is not an easy job. When you have your kids and family around, no maids coming in, and your email loaded with urgent work messages amidst loaded household chores, work from home seems nearly an impossible task.

But at this point of time, where your business needs more efficient employees at toes, it’s no time to go down on work or get distracted. Although balancing your work time and home time might seem a bit challenging, it is not impossible if you know how to do it right. Here are some simple yet effective tips to help you work better, stay productive, and keep aside valuable family time.

Focus on these 5 KPIs to improve small business growth

The journey of building a successful small business involves several challenges. You need to understand and measure every step of your growth and this is where Key Performance Indicators or KPIs become a mainstay in your day to day operations. In simple words, KPI can be defined as a collection of checks that helps you understand whether your business is progressing in the right direction by doing the right things.

A large number of small business management or decision-makers find it difficult to understand what KPI’s they need to measure. Studies show that over 50% of small and medium business owners struggle to find even a single KPI that can be used to measure their growth strategy. 

If you are among that half of the entrepreneur population, here is a list of 5 important KPI’s you can start to measure at your small business growth:

Related Reading: How To Build A Highly Productive Remote Workforce

1. Profit per employee

Very often decision-makers face a dilemma in their staffing priorities. The end result is mostly going for wrong hiring in bulk when your business really isn’t mature to afford such an influx of talent. A key KPI that can help you solve this puzzling scenario is to measure the profit each employee contributes to the company in terms of revenue realized. 

If you keep a benchmark value, then hiring targets can be automatically aligned to ensure that profit per employee stays on track with expected profit figures. This profit figure per employee needs to be calculated every month for your first few years in the business to ensure that you can accommodate the growth pace that usually happens in a sporadic manner in the initial days.

2. Revenue per Customer

In the beginning, any customer revenue is appreciable but as you grow, there needs to be a clear direction on who your sales and marketing teams need to focus. For this, you need to arrive at a KPI for revenue per customer. With time, your operations should focus on continuing good relationships with your initial customers but your sales and marketing should be focused on attracting and on-boarding customers having higher revenue potential. For this, a measurement of revenue per customer as a KPI is necessary at all levels.

3. Sales and Marketing Metrics

As a business owner, you feel relaxed when your marketing and sales team ensures that a healthy lead pipeline is in place for future growth. This has to be a key KPI that needs constant checks as it can decide the course of action for almost every operational team in your organization based on the influx of deals from this pipeline.

Related Reading: Becoming Small Business Leaders In 2020: What You Need To Know

4. Time to Market

It is the time you need to bring a product or service to the market so that customers can purchase it. This is a KPI that is needed to ensure that you incorporate customer feedback, market trends and long term vision into your business growth strategies. In the initial days, there will be lesser influence from limited external stakeholders, but as the business grows, you need more inputs and consider more impact areas before launching every new product or service to ensure that you are able to meet stakeholder expectations across every segment.

5. Cash Reserves

At the end of the day, every business’s stability in the market is judged by the financial muscle it displays due to the cash reserve it has at its disposal. As such, it is one of the most important KPI’s you need to keep track of as a business owner. This is a driver behind several departmental operations such as budgeting, recruitment, infrastructure investments and much more. 

Keeping your employees re-assured on their job security as well as your customers on agreed timelines of service or product delivery is possible if you have a clear vision of how cash reserves are growing as a KPI. A negative growth indicates that you need to keep investments on the check and re-imagine your strategies while a positive outlook on this KPI means that you can go ahead and scale your business risk-free.

Key Performance Indicators are a way to ensure your business has the right checks in place for a sustained growth phase irrespective of how the market operates. To successfully measure and track your KPI’s, there is a need for a comprehensive data-driven digital infrastructure that serves each department in your business from Finance to IT to marketing and operations. This is where InfinCE can be the game-changer. Get in touch with us to know more.

Why empower your workforce with project management software?

Any organization that wants to serve its customers better should be well-equipped to effectively tackle the project management challenge. Handling multiple client projects and commitments while ensuring optimum utilization of resources involved is often a painful experience for most managers. This is where project management software makes a difference for companies that want to be successful with their daily work management. 

Project management software can help you create milestones and define the core objectives of the project. Studies have shown that 37% of companies today fail with either of these. How can a software-powered project management approach positively influence work management across organizations that handle heavy workloads?

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

Here are a few ways by which project management apps help companies tide over the challenges that plague their work management process:

1. Consolidate Work

Successful delivery of the project to a customer involves a combination of contributions from the service delivery team, billing, finance, sales, account managers, documentation and several others. A comprehensive project management software can bring about a unified platform where all these stakeholders can track the progress of their individual jobs and tasks. It can be a one-stop solution that can help every step of the way from sending quotes to potential customers identified by the sales team to share invoices on the basis of service metrics delivered like billable hours and resource utilization. Bringing all these into a single platform can bring huge relief for managers across departments that are involved in delivering the final service or product to end customers.

2. Track Customer Sentiments

It is a fact that most customer aspirations change over the course of a project and a lot of effort gets wasted in managing changes. With a powerful project management tool in place, it will be easier to accommodate changes in project scope and new requirements without impacting service or work quality. It will be easier to send revised estimates of cost and timelines if everyone utilizes the digital platform to manage their tasks and dependencies. It will be easier to predict the impact that will be experienced due to a new scope change across all departments and stakeholder functions involved in its execution.

3. Foster a Collaborative Culture

When people work in teams to contribute towards a customer project, the most essential capability that they need for attaining success is collaboration. Teams need collaborative spaces where they can discuss work, plan meetings and schedule task deadlines. A project management software offers a virtual workspace that allows teams across departments or offices across geographies to come together and collaborate on a customer-facing task. This allows companies to manage and engage remote workers as well.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

4. Manage Dependencies

A comprehensive project management tool enables teams to work in sync and define dependencies in advance. This allows for proper planning and increased visibility into tasks that have multiple stakeholders who contribute to the end result. The improved transparency will ensure that every member of the team feels responsible for his or her outcome as they can see how their task progress is impacting the work of others. It also enables managers to seamlessly handle project schedules based on resource availability or task progress metrics.

5. Empower Leadership Decision Making

With a project management platform, it is possible to run risk analysis and other measurements on the progress of projects which can help leaders make better decisions. It is possible to calculate costing, resource utilization, timelines and other factors that can inspire decisions related to hiring, client communications, invoicing and even serve as an impetus for sales and marketing teams. Unexpected emergencies and risks can be avoided to an extent if all teams work in sync with the centralized project management tool. This includes the case of even remote workers and managing their working hours which may be in other time zones.

Project management will always be one of the key pillars of success for any business. From meeting customer expectations in delivery timelines to estimating resource requirements, it covers a wide spectrum of managerial activities that take a lot of effort. Bringing this entire aspect into a powerful digital platform will enable better operational efficiency and ultimately lead to a more productive workforce. Platforms like Infince have been helping business to manage their most critical operations successfully with digital power. 

Related Reading: Features to look for while selecting a project management tool for your small business

Project management is one of the key offerings from Infince. With a track record of enabling seamless project management for leading businesses across industries, Infince can be the game-changer in bringing a streamlined project management culture in your business. Talk to us today to know more.

5 Tips for Small Business Leaders to Stay Ahead of the Game in 2020

It is quite easy for a small business or startup to get immersed in the competition flooding the market and never really swim ashore. Those who want to survive and succeed in the storm needs to have a considerable idea of how to use successful strategies to win customers despite the competition. In 2020, if you were to seek tips on how to grow an SMB into a successful business, the most dominant answer you will receive is to invest in technology that can help you deliver better customer experiences and drive more revenue from your operational channels. Keeping this fact in mind, let us examine a few tips and ideas to help small business leaders remain on the top this 2020.

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

1. Building an automated business environment

Today you can empower your workforce to focus more on value-added jobs while mundane and repetitive tasks can be automated and seamlessly managed by innovative software. Automation can be implemented across every department in your small business, like Accounting, HR, Administration, Customer Relationships and much more. 

It does not replace human resources in any of these departments but provides you the flexibility to run these operations with limited resources and better efficiency. This will lead to lowered cost of operations as well as lesser managerial overhead and will ultimately provide better returns on your investment.

2. Intelligent Personalization for Customer Experience

Any business, small or big, needs to deliver an experience that customers would enjoy interacting with. However, with the rise of digital-savvy consumers, it is important to digitally transform your customer-facing operations as well. A simple example would be setting up an online retailing option for your small store wherein customers could place orders from the comfort of their homes through a web browser or even better, a dedicated smartphone app. 

In order to win an upper hand in the digital endeavor, small businesses need to rely on intelligent personalization for their customer service. Providing services or offerings based on factors such as budget, tailored offers, and discounts, geographical or demographic preferences, etc. will enhance your customers’ loyalty.

3. Smart Marketing

Small business leaders and startups face a need to garner attention from potential customers at the earliest after they have started business operations. Today, the fastest way to reach out to potential customers is through social media and other digital channels of interactive marketing. 

Using insights from a powerful CRM to drive efficient email campaigns and through intelligent sentiment analysis of your brand in social media, it becomes easier to win customers’ hearts. Powerful social media management and email automation tools can help you in reaching out to a large yet more qualified audience who have higher conversion chances.

4. AI-Driven Services

Artificial intelligence has become a mainstream technology today and is found in almost every consumer segment ranging from things as simple as a music app in our smartphone to highly sophisticated security systems. Small businesses are without a doubt, one of the biggest beneficiaries of AI evolution. 

With AI, they have the arsenal of serving more value for customers without having to spend heavily like established business houses. Things such as recommendations, automated customer service management via chatbots, the predictive forecasts for business revenue, etc. are all made possible by the implementation of AI platforms within the business.

5. Workforce Empowerment

The digital transformation wave that can propel your SMB into successful growth is not restricted to your customer-facing operations alone. Your employees are your biggest asset and brand promoters. Making their lives better through technology is a key factor in enabling sustainable growth in your business. 

Providing virtual spaces for teams to collaborate irrespective of their geographical location, powerful collaboration and communication platforms, secure file exchange systems, and intelligent marketing and sales automation systems contribute to making a seamless employee experience in your organization. When employees have access to the tools and digital channels, they need to work better, it ultimately creates a positive impact on the service they offer to your customers.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

In today’s highly competitive market conditions, small business leaders and startups can use technology to grow sustainably and grab market share from established biggies. The only requirement here is to choose the right digital channels and a reliable partner to guide them in their digital transformation journey. With a proven track record of enabling digital transformation for some of the most successful small businesses worldwide, Infince can be the digital magic your business was waiting for. Get in touch with us to explore how.

How retail marketers can create more dynamic and engaging email content

Email marketing is here to stay, at least for the next decade or so. Statista reports that by 2023 there will be over 4.3 billion active email users globally. Retailers have been using emails as a powerful means to convince shoppers to return for bigger purchases and also to cross-sell based on their customers’ purchasing history. The scenario did not change pretty much when e-commerce started to dominate the retail world.  However, now the challenge that retailers face with their email marketing strategies is to develop interactive and engaging content that can drive conversions from the target audience. So how can you make your retail marketing emails more interactive and engaging?

Here are a few ideas that could help you out:

1. Focus on personalization

Personalization is one of the best ways to bring more engagement in any conversation, be it across any channel and email is no exception. Across the globe, surveys have shown that over 33% of all marketers believe that personalization is the most important capability to have in their customer outreach strategy. By tailoring your marketing email to suit the unique needs and preferences of each recipient, the chances of them trying to glance at your content and further initiate a positive response are high. Leading companies use technology such as big data analytics to gain insights for delivering personalized experiences via email marketing.

Related Reading: How to choose an email service provider for your small business?

2. Identify the right audience

While personalization is a great way to connect with customers or potential customers, it is just one side of a coin that will help you. The other is identifying the right audience for an interactive email campaign. Sales or marketing personnel who organize such email campaigns should be able to segregate and create separate lists of target email recipients for each copy based on information from their CRM system. The list may be classified based on several factors such as time zone, preferences, spending budget history, demographics, regional and personal specialty time periods and much more. The better the segregation, the easier it will be the task of content creators to build more personalized email content.

3. Intelligent Cross-Sell

Brands need to make it a point to follow up on customer purchases with cross-selling opportunities. For example, if a person books an air ticket, an email giving the option for them to choose their seat should be sent within a very short time span after the booking for gauging more interest. The email sent for seat selection can either be interactive and allow the user to select the seat from the email itself or it can simply provide a link to a landing page that has an interactive seat map for the user to view and choose accordingly. The key factor here is the near real-time email marketing that will do the trick and land more monetization opportunities for the business.

4. Mobile Friendly

Did you know that 49% of all emails are opened on a smartphone? Hence, irrespective of the content you stuff in an email, it is important to visualize how it will appear in a smartphone display before you shoot out the campaign to recipients. By limiting the scrolls a user has to make and giving them an action item in the first sight, you have more chances of getting them to interact with the email.  Fonts, buttons, and other interactive elements should be designed to be more responsive in smartphone screens and the entire email should be light in size to load completely. Delays would drive away users be it on smartphones or in desktop browsers.

5. Embedding Rich Media

One of the best ways to engage recipients is to include rich media. This could be a visually appealing image or a short video that can be played within the email interface or an interactive survey or poll. A catchy email subject line can bring in more views for the rich media content and if your media are intuitively planned and executed, it will incite more responses from your target audience. Several leading companies use email as their primary mode of gauging feedback from their customers and often publish their survey results or individual feedback (with consent) as a testimony for their offerings. This will improve their loyalty perception in the market and will ultimately lead to more organic sales revenue.

For retail marketers, interactive retail marketing emails will be one of their most critical assets to gain new customers and improve sales. This is one of the key reasons, why your business needs to have a powerful digital platform like INFINCE to handle key operations such as customer relationship and marketing. With intelligent marketing automation and CRM capabilities, INFINCE can empower retail marketers to win more customer hearts with interactive emails. Get in touch with us to know more.

Why your small business needs to invest in a CRM solution

Many small business owners have concerns about how they need to prioritize their technology investments. Since a good majority of companies start with limited budgets, the portion kept aside for IT infrastructure (both hardware and software) will be under great scrutiny. However, there are some technology platforms you simply cannot ignore in your small business because they are crucial in enabling long term growth and success. One such platform is Customer Relationship Management or CRM. The global market for CRM software is expected to reach $81.9 Billion by 2025 and this is proof of how important businesses see this as a path to success.

Related Reading: 6 Benefits of Using a Cloud CRM 

In the initial days, it might be easier for you to keep a spreadsheet or document having details of customers and leads and follow-up with them occasionally for new business. But as time grows, your business will expand and so will the list. Missing out on tapping and monetizing the huge potential of your accumulated customer and lead data will turn out to be one of the biggest mistakes you will make as a small entrepreneur. A CRM platform can solve all these problems in one go. If you are wondering how here are 5 reasons why every growing small business or startup must on-board an efficient CRM solution:

1. Managing contact and relationships

Over the years, your sales guys or business development folks may change. But the customers or leads with whom they have interacted will still be a potential business opportunity for you to explore further. If there is a place where their data can be stored and organized for easy discovery in the future by your salespeople, then your business can continue to build and nurture relationships with customers even if people handling the operation change over time. It also allows sales personnel to track the progress of each customer relation like the context of the last conversation that was reported for the customer, their preferences and behavior as observed by the previous or sub-ordinate salesperson and many such insights.

2. Forecasting business opportunities

A good amount of success in your business depends on how effectively you can predict revenue for the coming months or an entire year. For this,  there is a need for clear visibility into the sales pipeline as well as insights about customers that frontline staff can use to nurture and close deals at the earliest. A CRM platform is a perfect choice for this situation as it helps managements identify business opportunities, forecast revenues based on relationship status with prospective leads.

3. Engaging responses

Today there are multiple channels through which customers or potential customers interact with a business like social media, in-store visits or through any digital and physical channel. Sales personnel need to have accurate information about the services or products that are up for grabs and need to know the preferences and interests of the customers they are handling. By tailoring responses suitable for each customer with a tinge of personalization, they will be able to engage them better and ultimately have greater chances of a sale. 

A CRM solution can bring about this level of engagement by acting as a medium to dispense information for use by the sales personnel. The information will include details of what to sell, how to sell and whom to sell. A CRM can bring about social conversations with customers to improve brand loyalty and bring in long term business prospects by allowing folks to respond to queries and sentiments posted on social media channels as well.

4. Improving team productivity

CRM software can create a virtual platform for different employees in customer-facing and support roles to collaborate efficiently for better customer service. It helps divide tasks between colleagues or departments such as marketing and sales, assign the responsibility of customer engagements with respective regional or area representatives, provide relevant support and progress measurement for leadership and so on. A huge amount of sub-tasks within these collaborative scenarios can be automated through the digital capabilities of a CRM solution. With automation, teams can focus their energy and effort on core sales and customer service activities thereby improving productivity levels considerably.

5. Empowering intuitive growth of sales process

Your sales strategies need to accommodate market trends over time as consumer demands are very dynamic. With a powerful CRM solution at the heart of your sales and marketing activities, you have an engine that can constantly supply rich information on how your customers and potential customers react to market trends. This allows your sales team to modify rules, policies, and strategies accordingly and garner support from other divisions such as marketing. In short, your sales team can sell what the market demands at any time.

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

A CRM solution is an inevitable component of the growth strategy of a small business today. Having an effective digital enterprise platform that offers you a data-driven business infrastructure accommodating even CRM capability is the need of the hour. This is where Infince can be the solution. Get in touch with us to know more.