How A CRM Helps Drive More Sales For Your Small Business?

“Customer is King” holds true for any business, in spite of what you offer to the market for revenue; be it products or services. But with the immense growth of technology and its salient propagation among businesses, there has been a huge reduction in the gap that existed between large and small businesses when it comes to satisfying customer expectations. 

Through innovation and digital transformation, small businesses have been able to penetrate markets that were controlled by heavyweights by disrupting the entire product or service lifecycles. A major factor in enabling this disruption was customer data and this is where Customer Relationship Management (CRM) software makes the difference in building a great experience for customers. From managing sensitive information about customers to help sales folks close deals faster, CRM is a vital tool for today’s growing small businesses. 

Related Reading:6 Benefits of Using a Cloud CRM

Here are 5 convincing reasons why small businesses need to invest in a CRM solution today:

1. Identify your Most Suitable Customer

Did you know that 79% of all marketing-generated leads never convert into a sale without a CRM behind the entire operation? This happens when you do not identify and nurture the right prospect. In the absence of a CRM, your sales team will not have access to insights garnered by your marketing team about potential areas of interest of the prospect. This will result in the sales team preparing the best pitch for a wrong target and the entire effort goes down in vain without any result. With a CRM in place, the sales team can get accurate insights about customers who are the best suitable for each sales pitch they have created from the business offerings available.

2. Plan on Building Customer Relationships

It is natural for your sales force to run out of ideas or time while meeting, convincing, and converting prospective leads into rewarding deals. With a CRM application, they can build a relationship with the customer meticulously so that every discussion they have is productive and conversion happens faster. By documenting every interaction in a CRM, the salesperson can use insights from the CRM to approach prospects at the right time with the right context and with the right offering to quickly close the discussion. 

Insights derived from previous customer interactions can be utilized by all members of the sales team as best practices to follow when they meet a new prospect or when taking over the next stage of discussions with a customer who was brought into the nurturing phase by another salesperson.

3. Drive Better Campaigns

Today’s massively popular digital marketing landscape is one way small businesses can catapult their sales considerably. With a CRM platform, it becomes easier to build a data-driven marketing engine around the platform and make better and smarter campaigns to win customer interest. 

A simple example would be using insights from the CRM in an email campaign to boost holiday sales for a small online retail business. The system would give insights such as preferred email reading time, interest and buying patterns of prospects (derived from their past interactions and shopping history also stored in the CRM) and choices in product varieties. These insights can help in closing the sales deal faster with more convincing sales messages and the right timing of email. It may also include targeted promotions such as discounts on special occasions like birthdays or anniversaries.  The small analytical input from the CRM can make a big difference in winning the sales conversion.

4. Improve Up-selling and Cross-selling Capabilities

Once a customer’s journey has been recorded in the CRM, it becomes easy for a small business to use the data to run targeted up-selling and cross-selling promotions. This will also help you to build sustainable long term relationships with valued customers by engaging with them periodically. A committed customer is your biggest marketing asset and by creating a culture of continuous sales engagement with intelligent CRM inputs, this commitment is easily achieved.

5. Better Employee Productivity

With the help of CRM, your sales and marketing teams can make better and smarter decisions with regard to their daily operational schedules. CRM brings in a great deal of automation and frees up time and effort which your employees can utilize for creating better experiences for customers. By empowering them with real-time and intelligent insights about customer behavior, it enables them to achieve their goals and targets seamlessly. It reduced paperwork and research time involved in every customer interaction, thereby paving the way for a smoother customer relationship management experience in every interaction.

Related Reading: Top 5 Productivity Tools Every Small Business Needs Today

A CRM is a small business’s best buddy for its marketing and customer outreach initiatives. From building a healthy sales pipeline to helping build fabulous experiences through customer feedback about your products and services, it is a one-stop destination to bring more sales revenue for your business. Successful businesses utilize the CRM capabilities of platforms like INFINCE to drive more value from their customer relationships. Get in touch with us to know how INFINCE’s CRM capabilities can be the right choice for your customer relationship management.

Why Your Startup Org Needs A Professional Email Account

The disruptive gains made by several first-time entrepreneurs in the areas that were once dominated by the big fishes in the industry have given way to the age of startups. However, with the rise in popularity, it is likely that every idea you have for a startup will be probably thought of by another person or team as well. Therefore, today you have multiple startups working in the same domain with tight competition. Here is where every element that makes your startup unique from the rest can be a game-changer or decider of success. 

While innovations in business models, monetary backup and investment, pricing schemes are all key elements in making your startup stand out in the long run, there are a few marketing elements that could make an impact immediately. Your business email is a prime example of such a marketing entity that can re-define your first impressions in the market.

Once you have decided upon a name and launched a website in your name domain, the next important thing to do is to set up a professional business email account with your domain name. Many startup founders make the mistake of using a free email service in the beginning and reach out to customers or investors for deals. You need to be professional from day one to create a better experience for every stakeholder you reach out to, including your customers, investors or other prospective talents who you wish to hire for your team. 

Here are 4 reasons why you should have a professional business email account for your startup from day one:

1. Personalized Experience

It is expected that by 2023, the average number of emails that will be sent daily will be around 347 billion worldwide. Your startup’s marketing email or customized investor pitch will be one among them and should you choose a regular free email service like Gmail or Outlook without your domain in the email address, then chances are that you will likely fall out of the 17.92% of emails that are opened every day. 

A personalized email from a business email account is more likely to be opened by a prospect as they would expect it to have something valuable to offer. The content in your email is a topic for another discussion that we are keeping for some time else. The domain name itself can create a sense of personalized branding experience which will improve your acceptance rates in the market significantly.

2. Improves Credibility

Did you know that amongst the millennial generation, nearly 68% have agreed that promotional emails have influenced their purchasing decisions on various occasions? This is a wake-up call for startups to start promoting their business through email campaigns. But then comes the question of credibility. 

How can you ensure that prospective customers will open and respond to your promotional email? 

Related Reading: Top 5 Productivity Tools Every Small Business Needs Today

Having an email account with your business name’s domain at the end surely helps in this regard. People have a natural tendency to ignore promotional emails from generic free email services like Gmail. This happens even if you have a great subject line to catch attention or even better promotional content in the body. The impression that the brand has its own website and business email account is vital for establishing the right contact in the first instance.

3. Provides Flexibility for Future Expansion

In due course of time, your startup is expected to grow into a sizeable business with a possibility of numerous subdivisions. If you have a professional business email account rather than a free one, then it is very easy to set up sub-groups within the main email account in your domain. It will ensure that every sub-function or department in your business has a unique identifying email subdomain for better internal mail management and communication. Additionally, this allows external stakeholders like customers, partners, and vendors to reach out to the right department when they need support. 

For example, customer service requests may be directed to an email account like “[email protected]” for faster responses. Investors may reach out to “[email protected]” for their dedicated information hotline and much more. Today there are cloud-based service providers that offer unlimited expansion in subdomain email accounts under your main domain on a subscription basis. These ensure that your overall costs stay under control and you only pay for what you use be it storage or number of users.

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

4. Higher Security

We are not saying that generic free email clients available today are insecure but as far as a business is concerned, their email systems often handle sensitive and confidential customer and business information. So, an extra layer of security is always needed to safeguard the system from cyber threats. Dedicated business email clients offer this added layer of security for your business email and ensure that file exchange, data and user management is seamlessly secured by encryption and other security standards. Effective rights management controls to ensure that no unauthorized communication happens from your business email account and prevents leakage of sensitive data through emails.

5. How InfinCE Can Help

A professional business email is a startup organization’s first asset to begin scouring for resources, be it customer deals, investor communications for funding and vendor communications. To get the first impressions right, it is absolutely vital to have a secure and powerful business email platform incorporated in your own domain. Successful businesses rely on platforms like InfinCE to set up their entire digital ecosystem from websites to business emails and intra-organizational information management. Our suite of applications running in the cloud allows you to build the most secure and flexible digital framework for your startup. From setting up a professional email account for your small business to manage user rights, InfinCE has a host of features designed exclusively for startups and small businesses to start their digital journey. Get in touch with us to know more.

5 Ways To Run A Successful Business With Remote Employees

Gone are the days when a key measure for success in business was the number of hours their employees spent within the four walls of the office. Today, what matters is how well the job gets done irrespective of whether the employee works 8 hours or so inside the office or from anywhere in the world at his or her convenience. 

Flexible and remote working options have become one of the most sought benefits among today’s workforce and at times, people prefer this over higher salary as well. 

In fact, studies have shown that nearly 90% of all employees would love to work remotely at some point in their career either as full time or even part-time when situations demand so. It is the duty of employers to ensure that such flexibility and remote work options are made available for their resources. This will help retain talent and reduce turnaround costs significantly for every position. 

But now comes the question of how to achieve this? Well, here are 5 tips to run your business efficiently with a remote workforce.

1. Grow a Culture of Collaboration

Before going ahead with investing in the tools and infrastructure needed to facilitate remote working for your employees, there is a basic cultural shift needed in your organization. Age-old customs such as micromanaging every single activity of an employee will be a huge roadblock in offering flexible and remote working options. Even though the company may promote it, managers would find ways to forcibly bring employees to the office somehow. 

The first thing to do here is to create a holistic awareness for all employees irrespective of their job roles and seniority. Explain to them the benefits of having a healthy work-life balance, improvements in productivity while working remotely and how to incorporate best practices in remote work. Make remote working a normal routine in your work culture and not a special privilege. This will help improve sentiments of employees and avoid biased favors and other negative impressions that may arise in your core employee vision.

Related Reading: Top 5 Productivity Tools Every Small Business Needs Today

2. Empower the Workforce with Technology

One of the biggest issues that companies face while offering remote work options is access and connectivity for remote employees to the core office environment. This is where technology can be a lifesaver. From offering secure connectivity to internal office networks and file storage archives to empowering teamwork in real-time using virtual workspaces, the options are limitless. 

There are powerful cloud-based platforms that facilitate real-time communication and collaboration on work tasks. Employees can access and work together in these virtual workspaces from anywhere in the world and securely exchange confidential files and information. They can stay connected with the events happening in the office through intranets that have social media-inspired interfaces for engaging interactions. Such platforms enable transparent sharing of workloads and ensure that everyone is aware of how their work can impact the service delivery of the whole team.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

3. Encourage Autonomous Decision Making

Today, businesses must seek to inculcate leadership quality in employees and for this to happen, the first thing to do is allow employees to work autonomously with minimal supervision. 

Using technology solutions, it is possible to easily measure the value they are contributing autonomously and how well their defined job responsibilities are managed. Hence, there is minimal need for manual supervision and employees can be trained to make decisions on critical scenarios that have a direct impact on customer experience. This is yet another step to encourage a responsible remote work culture. 

When remote working employees have a clear understanding of how their decisions and pace of work can impact overall business objectives, they leave very little room for errors and mistakes. This will greatly improve team dynamics and also set the tone for a highly productive remote work culture.

4. Dedicated Communication

Communication is a key pillar in empowering the workforce of any kind within an organization. When you want to have a successful business with remote working employees, then communication becomes even more important. All employees working from anywhere in the world need to have constant sync with their peers in the office and have an idea of what is happening in the organization or within their teams. 

In addition to standard email communication, companies must on-board a wide variety of engaging conversational channels for employees to stay connected with the organization. It could be periodic newsletters having company-wide information, instant messengers for people to converse with each other or in groups as part of team projects or it could even be a fully-fledged intranet. Irrespective of the channel you choose to implement, the core purpose of communication here is to make employees aware of what happens in the organization, what is to be expected as return from their job roles and how their performance drives value for end customers.

5. Measure Results and Provide Feedback

Offering flexible remote working policies is one side of making a successful workforce environment. You need to ensure that such policies and flexibility do not come at the cost of missed business output. Here is where ample measurement of performance and productivity needs to be maintained. Through modern project management tools, it is easy for managers to assign responsibilities and tasks to remote employees and monitor the progress through periodic sessions. These sessions may be a video or audio conferencing and don’t require the person to be physically present in the office. These sessions can also be used to identify roadblocks and challenges that remote employees face and provide them with support and advisory needed to tackle them easily.

As more and more companies shift their work culture to a flexible and fully remote operational model, you need to be looking at ways to replicate it to remain competitive. This is where platforms like INFINCE can be the game-changer in facilitating the best environment for remote teams. From collaboration tools to powerful project management and cloud storage, our range of solutions empowers your workforce to drive more value every day from the comfort of their homes. Get in touch with us to know more.

5 Must-have Productivity Tools For Your Workforce

We live in an age where time is money. For entrepreneurs, this is even more critical. The faster they can meet their customer demands, the greater will be the benefits for their business. But what makes service delivery faster and without any deficiency in quality?  The answer lies in building and nurturing a productive workforce. The more productive your workforce is, the better the quality of service they render. To perform well in less time, it takes more than just the technical and soft skills of an employee. They have to manage their workloads, plan strategically for every assigned task and stay on top of priority assignments without distractions. This is where productivity tools can be a game-changer for today’s highly demanding work culture in businesses that are big or small. 

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

If you were wondering about which ones to invest in for your workforce, here is a roundup of the top 5 productivity tools that successful organizations ensure their workforce has access to:

1. Smart Email Management Tools

By 2022, it is expected that an average of 347 billion emails will be sent online daily. Emails are still considered to be the number one communication channel in official environments for peers to communicate with each other and in groups. On a daily basis, an employee spends a significant amount of time opening and or responding to emails. However, only a very small portion of the emails that an employee gets in a day may be ones that require urgent attention or action from their side. 

A smart email management tool will empower employees to filter out important emails more effectively and prioritize responses depending on the severity of the content in each email. Using intelligent filters, mails can be grouped and separated into folders wherein higher priority mails can be easily identified and responded to at the earliest while others can wait in a priority queue for later responses.

2. Calendar Management

One of the first things that employees do when they step into work every day is to check their calendars for any important meetings or events that are scheduled for the day or soon. As far as productivity goes in this regard, smart solutions that notify users about calendar events that they should pay attention to in the immediate future, are a must-have. Additionally, it should be easy for them to organize meetings on the go with peers who may be in the same office or at a different city or from anywhere in the world if you have remote working policies in the workplace. 

The calendar management application should be able to manage time zone variations and block time accordingly for participants, check dependencies with other schedules and manage several other factors to ensure that every stakeholder is readily available for important sessions. Besides, these solutions should enable employees to access their schedules from any device they are using be it mobiles or PC or Laptops when they are in the office or shuttling between work and home.

3. Task Management

One of the most essential tools for any workforce to be productive is a task management tool. From noting down things as a ‘To do’ list to assigning responsibilities and roles to individuals collaborating on a project, task management tools perform a wide variety of activities in an office environment. It helps employees to stay on track with their committed deadlines and work simultaneously on multiple tasks without losing a grip on individual tasks and their priorities. It also allows managers to move people between projects or tasks for better utilization and improved productivity. 

Having a highly flexible task management platform enables organizations to bring out the best results from teamwork and reward performers for their extra efforts when necessary.

4. Collaboration Channels

In fast-paced business environments, there is a need for people from different streams or with different skills to come together and create solutions for challenging customer scenarios. This requires powerful collaboration channels that offer a host of features such as innovative meeting schedulers, video or audio conferencing and call solutions, remote file, and media exchange facilities, access-controlled storage, and virtual workspaces. 

By bringing on-board such solutions, enterprises can empower their workforce to unleash their ideas and work together as a team to arrive at the best fit solution for a problem. This happens irrespective of geographical or time zone constraints and allows people to manage their workloads, handle dependencies and ensure strict compliance to standards in client service delivery.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

5. Engaging Intranet Platforms

A workplace environment today has a large population of millennials who prefer a highly engaged work culture if they are to think about a long career with you. For this, there is a need to bring in a social infrastructure where everyone in your organization can connect with each other, get to know about events and happenings in the workplace, organize team-building or interactive sessions and collaborate effectively in your work environment. This is precisely what modern-day intranet solutions offer for enterprises.

You need to bring in a social media-inspired platform for Intra organizational interactions. An intranet facilitates the building of a community within your workforce where people converse and gain knowledge about all things related to work or outside.

Related Reading: 5 Ways To Improve Business Growth Through Employee Engagement

By establishing better social conversations around a wide range of topics, intranets allow employees to find peers with similar interests, create subgroups or forums for topic-related discussions, have one on one conversations via instant messaging and improve overall communication. The possibilities that will be unlocked are humongous.

Creating a productive workforce today depends highly on providing the right set of digital tools for staff to manage their work efficiently. Here is where enterprise platforms like InfinCE can be a real game-changer. It brings together a host of features like Calendar and Task Management, Intranet and File Exchange channels, Collaborative Document and file management, etc. all under one roof. Get in touch with us to know more about InfinCE.

Tips For SMBs To Boost Growth With Increased Employee Engagement

Employee engagement is today considered to be the responsibility of an organization as a whole. Earlier, it was merely seen as a focus area of the HR department and several small companies did not have a clear vision about employee engagement and how it can impact their growth. All they did was organize a few monthly fun activities in the office and expected employees to be motivated on their own to return to work every day from their homes. But times have changed and studies have shown that teams with greater engagement levels show profitability levels 21% higher than the rest. 

Your small business, irrespective of the domain in which you operate, should include workforce engagement as one of the key pillars of growth. Only when your employees show dedication and passion to contribute to building valuable experiences for your customers, will your business achieve desired levels of growth. If you are still wondering how, here are 5 ways in which employee engagement can instill more growth for your small business enterprise:

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

1. Better Research

As a start-up or small business, every aspect of your operation is critical. People handling each department needs to be aware of the fundamental rules in building great customer experiences through their individual focus areas. 

In a small business, there may not be many avenues where employees can be offered training sessions on improving and incorporating best practices in their individual roles. They need to take up research and learning exercises to improve their competence on their own. To do so, they need motivation and this is exactly what employee engagement initiatives can bring to the table. When employees are engaged, they will feel energized to try out new innovations in their field of operation. They will research it, find out best practices and seamlessly drive value from implementing the practice in their daily routine.

2. Ownership and Responsibility

Startups and smaller businesses often face the challenge of meeting bigger expectations with fewer resources. As such, the workforce in such scenarios will have to be autonomous to a great extent. They need to make decisions on assigned tasks with authority and in most cases without supervisory monitoring. For this to happen, employees need to be empowered enough to take ownership of the tasks assigned to them. 

Each component of your business should be run by the respective employee as if it were their own business unit. Such a high level of commitment and sense of ownership comes only if people are recognized and engaged at work. When they have seamless work experience along with the right enablers to help finish their jobs faster and with more efficiency, employees will demonstrate ownership of their activities at a bigger scale. This will positively influence the way customer service is delivered through your business channels leading to better revenue potential in the long run.

Related Reading: Top Technology Challenges Faced By Small Businesses

3. Talent Retention

Studies show that in the United States alone, the cost of losing an employee is above 15,000 dollars. This is the turnover cost incurred for replacing them with a similarly skilled worker. As a small business owner, hiring and retaining the right talent is often a tricky perspective considering the fact that the options available for a potential candidate are numerous. If you have found a good talent, then it is best to retain them and use their skills to nurture your business. Here is where employee engagement can add to the retention experience. 

By enabling a comfortable working environment with autonomous decision-making freedom, you can empower workers to explore their talents in all possible ways. Benefits such as healthy work-life balance, recognition of work done and seamless career progression options can improve engagement levels of employees. This will, in turn, make them stay with you for a longer period thereby saving you from bearing a huge talent replacement cost in the long run.

4. Boost Profitability through Increase in Productivity

When employees are engaged, they perform better and with more efficiency leading to higher results and productivity levels in the organization. Global consulting firm Wyatt Watson reports that companies that paid attention to employee engagement initiatives were able to generate 26% higher revenue per employee. 

This increase in productivity will reflect in your business growth as well. When more value can be contributed by each employee, the overall profitability of the business scales up. This is a win-win situation for everyone.

5. Improved Collaboration

In every workspace, irrespective of the team size, one of the biggest drivers of growth is team bonding. “Unity is Strength” is a motto that every business must incorporate in its work culture. By bringing on-board powerful employee engagement platforms that enable seamless collaboration between your employees, small business players can drive better results through teamwork. Modern technology solutions like InfinCE enable team members working from anywhere in the world to organize meetings, share files, work on a project together over virtual workspaces thereby enabling faster fulfillment of customer service. 

When everyone in the team is engaged, they will be willing to help each other with individual tasks and go the extra mile to support colleagues who may be facing challenges. This generous effort of teamwork will reflect positively in the brand value your small business propagates to the outside world.

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

Workplace engagement is a key driver of growth in today’s highly competitive market for small businesses. Entrepreneurs need to have a dedicated vision to improve engagement levels within the company and enable a better working environment for each employee. Here is where cloud-based platforms like InfinCE can be the game-changer for your organization.

From creating powerful intranets that enable enterprise-wide communication and collaboration to file sharing, InfinCE can help drive an engaging culture in your organization. Get in touch with us to explore how to keep your employees happy, engaged and motivated to come back to work every day.

5 Ways Small Businesses Can Promote Collaboration Among Teams

For every small business today, the key to success lies in empowering their workforce to work together in the best possible way to deliver value to customers. This is true irrespective of the industry that your business focuses. Studies show that nearly 39% of employees feel that people in their organization do not value the importance of collaboration. Team collaboration is all about bringing everyone on the same page. But it is easier said than done. For small businesses, you have the benefit of having to bring fewer people into the same wavelength, but the core challenges of collaboration like communication, transparency, and accountability need to be addressed as much as what bigger players do. So how can small businesses improve team collaboration and promote a culture of continuous employee engagement in their work environment? Here are some tips:

1.Create a Unified Vision

To foster a culture of collaboration, it is important to ensure that all your employees work to achieve a common goal. As a business owner, it is your responsibility to create a powerful vision for the organization and then seamlessly connect the end objective of every project or work your company undertakes, to this vision statement. This will ensure that irrespective of the team or project an employee is a part of, they will work towards achieving the common goal as defined in the vision. For example, if the vision is total customer satisfaction, then every effort your workforce puts in can be seamlessly translated into steps taken in achieving maximum customer satisfaction. This vision statement or concept can be used in the awareness sessions to help team members bond with each other, understand their responsibilities and realize the need to be accountable for one’s own actions so that the collective effort of the team is successful in the end.

Related Reading: The Office Of The Future – 5 Innovations To Know

2. Smarter On-Boarding

It is often found that new joiners in a company or in a team face difficulty in getting acquainted with the culture and nature of work in the first few weeks or months in the company. This is predominantly due to weak onboarding policies at small companies which pretty much focuses on sharing a couple of PowerPoint slides about the company and expecting new joiners to automatically align themselves with the goals and culture prevalent. Instead, companies should cultivate a smarter onboarding experience by getting rid of boring presentation sessions and documents. They should instead, pair newcomers with an existing team member who can guide them into the company’s routine and help them adapt faster to the culture prevalent in the workplace.

3.Ensure Effective Task Management

There are many instances where employees need to collaborate and work together on projects. In today’s highly competitive talent market, some of these employees may be remotely located as well. Small businesses need to invest in empowering your resources to collaborate efficiently over tasks irrespective of where they are geographically located. Using a powerful platform like InfinCE, your business can ensure there is a virtual space for employees to work together and with accountability for each action. Such platforms allow you to monitor task progress, enable smooth interaction between colleagues, facilitate the exchange of files and documents related to work and much more. Managers can efficiently manage their team with improved transparency and unbiased decision, thanks to insights from such employee management solutions. The end result is better team collaboration and improved productivity levels in the organization. When tasks and people are brought under a common technology framework, it keeps employees organized, managers aware of their team’s progress and clients happy about fulfilled commitments on delivery.

Related Read: InfinCE – A One-Stop Technology Solution for Small Business

4.Encourage Transparent Communication

A key driver of team collaboration in any business environment is open and transparent communication. Only when people strike a comfortable level of conversation with each other, do they develop mutual respect, trust, and understanding for their colleagues. For organizations, there are several ways to encourage a culture of open communication. A big part of the exercise involves mentoring managers to promote a healthy atmosphere for open communication and not a culture that works by just giving and obeying orders. 

It is important to bring technology into the picture here to work as an enabler for open communication. Most of the organizations typically use just an email system for employees to communicate. However, employees need more than just a simple email system. Bring on-board a powerful intranet system with social media-inspired virtual news spaces for sharing news and information about the company, activities, and events planned and much more. Employees can express their responses for such intranet posts similar to what they do on social media like Facebook. Another option would be to have a good instant messenger system where employees can converse with each other in real-time for a better understanding of problems and scenarios.

5.Promote Socializing Outside of Work

Every employee in your small business has a side of talent, skill or ability that can help them create healthier conversations and relationships with others. As an organization, you need to create avenues for employees to socialize and celebrate their individual and personal skills. Team building exercises, lunches, dinners, and sponsored team vacations or holidays where employees can get to know their colleagues better are just a few ideas to use. This will enable them to build better working relationships in parallel and stand up for each other in collaborative tasks with more responsibility and trust.

Team collaboration is vital to ensuring the continuous growth and success of every small business. Having the right vision, the most relevant business processes and the best technology is the way forward to achieving excellence in team collaboration. Get in touch with us to see how InfinCE can be the game-changer in enabling a collaborative and productive work culture within your organization.  

Why Small Businesses Need to Invest in SaaS Delivery Model

The widespread adoption of Software-as-a-Service or SaaS model of technology deployment is undoubtedly a key driver of digital disruption across industries. Studies show that the global SaaS market is expected to touch or exceed a staggering USD 623 billion by 2023. And the biggest beneficiary of SaaS across every industrial sector is small and medium businesses operating in these sectors.

While big players do have their own key advantages, it is the smaller players who can truly transform their business. With SaaS, they get access to powerful tools that can enable them to compete with the best in the business without worrying about costs. With SaaS, they only need to pay for the resources they use, can scale up or down depending on business needs and enjoy hassle-free technology deployment without dedicated monitoring staff. This allows them to offer the best of services to customers using the same digital solutions as used by leaders in their industry.

Still skeptical about making the SaaS switch? Here are 5 reasons to transition your small businesses digital infrastructure into a SaaS model:

Related Reading: Private Or Public Cloud: Where Should My Business Invest?

1.Save on Costs

As a small business, you need considerable investment in core business processes and resources like for example, inventory for a retail business. There isn’t too much scope for spending heavily on IT projects if your core business is not technology related. But you need the best of digital solutions to serve the savvy and demanding consumers of today. Here is where SaaS-based software can be your best friend.

SaaS solutions typically work on a subscription basis, where you pay for what you consume: be it storage, computing power or number of users. And most cloud software is available for ready deployment with easy customization to suit your unique needs. This enables small business players to use world-class software without worrying about hefty license fees and implementation costs.

2.Flexible Infrastructure

By infrastructure, we mean the technology back-end of SaaS solutions that can accommodate any fluctuations in usage patterns. For example, a retailer may see increased use of technology services during peak holiday seasons. This scenario may require extra storage space or computing power to process transactions faster and deliver constantly seamless customer experiences. If you were to have an IT infrastructure on-premises, then jacking it up to meet the extra demand would involve a Herculean effort. Not to mention, the cost overhead for extra capacity, which may find a use for only a few days or months every year.

In a SaaS model, small business owners need not worry about scaling their technology infrastructure in pace with the demand from consumers. SaaS providers offer easy scalability and managed services to ensure that your technology rises up to the occasion when it’s needed. This flexibility empowers small businesses to focus on improving their business processes while trusting their infrastructure to run on its own risk-free.

Related Reading: Why Should Your Business Invest in Cloud Native Digital Technology?

3.Access to Innovations

Today, every successful business, across any industry relies on powerful technology like artificial intelligence, machine learning, big data analytics and so on to serve customers better. As a small business, you may not have the financial muscle or technical skill to build and use such technology in your daily operations.

However, with SaaS solutions, the story is completely different. SaaS vendors continue to invest heavily on incorporating market innovations such as AI, machine learning, etc., to enable their solutions to deliver more value. When you subscribe to their solutions, your business stands to automatically benefit from using this technology from day one.

4.Zero Maintenance Effort and Cost

Unless your small business opts for a private cloud infrastructure hosted on your own servers, you are less likely to incur any costs of maintaining your SaaS solutions. There is no need for dedicated staff to monitor availability or conduct periodic maintenance of hardware. All these would be managed by the SaaS vendor themselves and you only have to pay for the subscription plan you opted. This can be extremely useful for small players as they can control IT costs significantly and channel their savings into their core business.

Usually, all SaaS vendors commit to near 100% availability for their services and for cases of technical downtime, they usually notify customers well in advance to be prepared for any disruptions. Not having to hire technology professionals to run these solutions enables you to recruit more talent having niche business skills to grow your business.

5.Faster Deployment

SaaS software usually goes live in a matter of minutes for small businesses that have no or minimal customization requirements. Once up, any incremental changes or new feature additions can be rolled out without causing any disruption to the customer’s business processes that rely on these solutions. Vendors can roll out these updates at any convenient time without having to disrupt the customer’s business operations and without having to involve stakeholders from the customer’s side for every deployment. As a business owner, you can sit back and relax while new features get added seamlessly to your digital solutions faster and with more robustness.

Related Reading: INFINCE – A One-Stop Technology Solution for Small Business

SaaS is the future of small business technology as evident from the high rate of adoption it has found globally. The large plethora of benefits that customers get to enjoy while subscribing to powerful SaaS solutions with significantly low investments on cost and effort is a key driver of this adoption trend.

All you need is a strategic technology partner to enable the best value from your SaaS investments by offering you a powerful solution and tailoring it to suit your unique business needs. This is where INFINCE can be the game changer in your journey. Get in touch with us to know how your small business can leverage the power of SaaS with INFINCE. 

5 Advantages of Adopting a Cloud-Native Technology Infrastructure

The number of enterprise applications that run on cloud is so big now that it is wiser to refer to the cloud as a way of doing IT rather than labeling it as an IT innovation. Today, the concept of cloud native applications is a mainstay and the new normal. For those who are not acquainted with the term, a cloud-native application in its simplest form implies an enterprise application that has been designed and developed specifically to run on cloud infrastructure.

It means that cloud-native application development is rooted in containers, microservices, and dynamic orchestration. The paradigm shift from costly on-premise technology infrastructure to on-demand subscription-based service availability has found takers from all business domains and includes all magnitude of enterprises ranging from multinational corporations to small and medium businesses. In fact, research firm Gartner estimates that today over 80% of all internally developed software enterprises are cloud-native. So why is there a growing affinity for cloud-based technology deployments? Here are some key benefits you would experience with a cloud-native strategy for your technology stack:

1. Cost Efficiency

Tougher market competition and dynamic consumer needs require you to constantly upgrade and evolve your business’s technology infrastructure to roll-out new services and offerings through digital channels. Configuring or re-engineering on-premise enterprise applications that handle various aspects of your business will involve heavy costs and time which will eat into your overall IT budgets.

The market dynamics change so fast that you may need to alter or roll back new features on your consumer-facing digital channels as soon as they get launched, in order to make way for newer or modified ones. When IT expenses go overboard, it will impact your profit margins significantly, leaving you with the minimal financial muscle to invest in your core business. With cloud native applications, upgrades, as well as dynamic changes to software, can be easily handled. By configuring changes incrementally to the cloud application, it can be quickly made available to end-users at considerably lower costs.

Related Reading: Private Or Public Cloud: Where Should My Business Invest?

2. Flexibility and Scalability

As with any cloud-based software deployment, you get the benefit of scale on-demand with a cloud native application strategy. When your business starts out from the root stage, you may not need massive amounts of storage or computing power to run various digital customer channels and as time passes, this requirement may vary depending on growth factors. This is where the scale on-demand capability of the cloud will be very attractive. You need not maintain physical storage or computing hardware regularly to scale up your technology back end when demand spikes occur. Everything would be easily managed on the cloud and business owners can focus on ideas and initiatives to expand their customer service while the technology silently scales up behind the curtains to ensure there is no disruption.

3. High Availability

For any digital-friendly initiative that a business wants to propagate to engage with their customers, a key necessity is the constant availability of the back end digital applications that make this experience possible. If the technology has been built with an on-premise model of operation, then not only does a business need to ensure the application’s resilience, it also needs to ensure that the supporting hosting and maintenance infrastructure is robust to empower continuous business without disruption.

With a cloud native architecture for your business applications, this disruption-free availability is a guaranteed benefit. Leading cloud service providers offer uninterrupted availability of the hosting environment with limitless expansion flexibility to accommodate sudden spikes of transactions or business growth. This gives business owners one less major technology paradigm to worry about. Additionally, there is 24 X 7 support from cloud vendors to assure that any challenge is mitigated seamlessly without causing any disruptions to your business operations.

4. Increased Efficiency

With a cloud native application architecture, it is quite easy for enterprises to automate a large number of tasks involved in the operation and deployment of their digital infrastructure. By building components within an application as microservices, it is easy for scaling, modifying and upgrading specific features or modules within the application without having to rebuild the entire thing from scratch. Besides, cloud native applications are inherently extensible through APIs that enable them to be integrated seamlessly with other reporting and analytical tools for deriving insights that can be used for better decision making by enterprises.

5. Secure Data Management

While it has been proven beyond doubt that public cloud environments offer nearly unbreakable security for your business data, several decision-makers do not want to move their core data systems to public cloud infrastructure for fear of security threats. By creating cloud-native enterprise applications, you get to manage your data on your own private cloud infrastructure and ship data to and from various systems in your own cloud environment. While storage and expansive flexibility can be availed from leading cloud providers, you have control over your entire application landscape wherein your own security policies and protocols can be implemented in addition to the standard procedures followed by these vendors.

The unparalleled benefits offered by a cloud-native application strategy is a boon to businesses that want to engage with the digital-savvy consumer base of today. From handling their internal operations to building customer-facing digital channels, businesses can rely on enterprise cloud service providers like InfinCE to deliver a robust and secure environment to build and deploy applications. Get in touch with us to see how InfinCE can help transform your business’s technology into a truly cloud-native one.

District Hall, 75 Northern Ave., Boston, 6pm April, 2019:

On 4th April 2019, INFINCE is sponsoring a free workshop targeting the tech needs of small industries. The workshop to be held in the District Hall of Boston aims at preparing small business owners to beat market challenges with available technology options.

In today’s world where market competition is intense and customers expect a faster response, businesses are striving to enhance their efficiencies by turning into “internet companies”. However, numerous factors like limited budget and lack of tech awareness restrain a majority of the new and growing business owners from transforming digitally.

Considering these hurdles, INFINCE has pulled together this workshop to help growing businesses make better technology decisions for rapid industrial growth. The workshop will present ways to organize a firm’s IT options in the most cost-effective and streamlined manner.

“In today’s world innovation is no longer an option but a necessity. The workshop aims at leaving attendees well informed on choosing the right digital options to solve their prevailing business situations and prepare their whole organization for a remarkable future”, says Stephen Cummings, Senior Vice President, Fingent.

Focusing on better preparing small enterprises to accommodate growing technology changes, this workshop will walk small business owners through the many do’s and don’ts of digital transformation. The workshop will be a technology guide for those small businesses who are taking their first step towards a technology future to battle immense market competition. After the workshop, those interested will be able to have a hands-on introduction to INFINCE, a new platform designed expressly to provide small business owners control over their digital capabilities now and in the future.

For free registration sign up at: https://www.infince.com/request-demo

About INFINCE

INFINCE is cloud technology optimized for small businesses and a platform to run IT without any hassles. Stephen highlighted some of the key traits of INFINCE that makes it different from other cloud platforms. Quick deployment is one such, where a company can set up and run INFINCE within minutes. INFINCE is also economical as it integrates optimal cloud configurations that cut down cost without sacrificing on performance.

INFINCE Presented with the 2018 Great User Experience Title for Business Process Management Software by a Reputable Directory for Business Software

The highly reputable website for B2B and SaaS reviews FinancesOnline has certified INFINCE Cloud Servers with the 2018 Great User Experience award for delivering a well-designed IT solution with a consistent quality user experience. FinancesOnline conferred this award after they conducted a thorough evaluation of all our platform’s elements and features, from the “economical” INFINCE pricing to its core capabilities that simplify one’s technology needs.

To be eligible of FinancesOnline’s 2018 Great User Experience award, a solution must have an intuitive design, clutter-free interface, and user-friendly features. Comparing us against the top business process management tool in the market, FinancesOnline highlights INFINCE as a comprehensive solution that provides users with “total control” overall activities while simplifying repetitive processes through automation.

Other highlights for the FinancesOnline team include INFINCE’s “top class” administrative control, frictionless interdepartmental communication and collaboration, accessibility on any device, and customizable packages to perfectly suit specific requirements and specifications. All of these allow businesses to start achieving more with less time and effort, within a secure environment.

Aside from the comprehensive review, FinancesOnline also praised the platform as an efficient business process management system, with INFINCE earning a spot in its esteemed top 10 list. The cherry on top is FinancesOnline’s 2018 Rising Star award presented to INFINCE. This award is given to software solutions that have quickly increased in popularity and have established itself as a reliable brand despite being newcomers in the SaaS market.

Simply your business technology today on a smart and modern workspace with INFINCE!