How can businesses succeed with employees working completely remotely?

One of the major implications of the COVID-19 lockdowns is the shift from an office-based work environment to the remote work mode. Even sectors that had previously taken a cold approach to let their employees work from home have suddenly become flag bearers of the work from anywhere culture. Dynata’s Global Consumer Trends: COVID-19 survey series reveal that the lines between work and home life are getting significantly blurred. The report also says that most people prefer the work from home culture to stay around, at least for some more time. 

In the US alone, nearly half of the working population has transitioned into a completely remote work mode since the outbreak began in early 2020. However, as the pandemic is showing mild signs of receding and vaccine developments are moving into promising trials, the question of whether the remote work culture will prevail for the long term has risen in the corporate boardrooms.

Changing Work Lives in the New Normal

When employees started to work continuously from home, some of the key challenges that concerned senior leadership were productivity, security, and client timeline commitments. However, the trends witnessed across the globe were largely positive in these 3 areas with several organizations reporting that their staff productivity levels were in fact much higher when they worked from home rather than in the office. In Dynata’s survey, 75% of respondents report that their productivity levels are high while at home than they were in office, with considerable travel time saved. 

Read more: How To Build A Highly Productive Remote Workforce

So the question that should really concern the senior leadership is how to succeed in this new normal of working remotely if it is the future of work?

To remain successful while adapting to a long term remote working culture, companies need to make strategic changes in their policies, technology infrastructure, and their cultural approach to ensure that all employees stay united in their objectives while working apart. 

Here are 4 tips that we suggest to accelerate successful operations with a remote workforce:

1. Set up a transparent communication policy

One of the major elements of unifying diverse team members working remotely is through regular communication. Employees need to have a source to continuously engage with their peers, seniors, managers, or even the leadership in the company to address the challenges they face daily as well as gain insights into their work objectives. 

Companies need to break down their legacy hierarchy of communication and create an open environment where even the top leadership executives are available at the touch of a button on an employee’s phone. Leaders need to take their employees into confidence by regularly communicating updates about the company’s growth, business and service performance metrics, initiatives to keep employees motivated, and much more.

Read more: 5 Best Practices To Enable Seamless Communication For Your Remote Workforce

2. Create a specialized procurement team

The challenges in enabling a remote working environment can be solved to a great extent when setting up an effective procurement team to assess, identify and procure relevant technical, managerial, and operational assets required for specific work contexts. When this team gets things done faster, employees gain quicker access to their work assets irrespective of their location. 

For empowering your procurement team, you need to provide them with the right tools for strategic sourcing, managing contracts with vendors for various assets, intelligent reporting, and purchase management.

3. Create a collaboration platform

Enabling a transparent communication policy is only one side of the coin. Investing in a powerful digital platform to enable this communication is the other side. Employees who work remotely need to collaborate with their peers on different work tasks daily. They also need a place to get insights, reviews, and feedback on their work, company objectives, business, and other relevant aspects related to their career. 

This is where a powerful and collaborative intranet portal like InfinCE makes sense for your business. Remote work collaboration platforms like InfinCE enable better collaboration, reduce friction on dependent tasks, and support unified goal fulfilment for distributed team members. The platform will also serve as a place where employees can feel reminiscent of their office virtually.

Read more: 5 Points To Consider While Choosing Your Enterprise Collaboration Software

4. Seamless Project Management

When remote teams are involved in client projects, there should be a smooth mechanism for managers to oversee projects, give instructions and guidelines, set expectations, and track progress. Only then will the organization as a whole be able to meet commitments made to clients and improve trust in the process. 

For distributed teams, there should be a seamless project management capability via a digital platform that can be used to assign, monitor and track progress of tasks at different levels ranging from individual to teams working on modular components of a project to the entire organization or service delivery unit as a whole. When project management is streamlined, it will facilitate transparent client reporting and improved credibility for your brand.

COVID-19 was a catalyst for a change that is well poised to remain a stronghold of tomorrow’s workforce. The future of work may be changed forever as we know it and to remain successful, companies must rethink their strategies of work from a cultural and practical perspective. 

Read more:  5 Tips To Effectively Manage Remote Teams During Challenging Times

It has been proven beyond doubt that with the right culture, adequate digital infrastructure, and transparent communication, you can run your business remotely with unified management. The main asset you need is a digital backbone that will connect various units within your business to enable seamless workforce operations and support sustainable growth. This is where InfinCE can make a difference. Get in touch with us to learn how InfinCE can help you accomplish success in the new normal of “work from anywhere!”

How can businesses pick the right enterprise collaboration platform?

Recently, we wrote about the leading online collaboration tools that facilitate remote work in 2020 and which are the best alternatives to Microsoft Teams your business can consider. We know how important it must be for you to facilitate remote work collaboration among your teams positioned far and wide, at their homes or co-working spaces. That’s why this time we decided to share a few tips on what all you need to consider while choosing the best enterprise collaboration software for your business. 

Half the year down, COVID-19 is still doing its rounds worldwide, pushing the economy to a slow reopening after months of lockdown. While some countries are experiencing drastic spikes in the number of cases, others are witnessing a gradual decline of cases. Irrespective of their geographical positions, a huge section of the global workforce is poised to continue working remotely for a long time to come in the interest of safety.

Read more: 5 Tips To Effectively Manage Remote Teams During Challenging Times

So, here are 5 things you need to keep in mind while choosing an enterprise collaboration platform for your business:

1. Evaluate your needs

All modern-day enterprise collaboration platforms have tons of features and each of these features may sound exciting when you hear or explore them initially. However, not all businesses need all these features to be present in their collaboration software. You need to go back to the drawing board, run a campaign internally within your workforce to identify the challenges they face in collaboration, the tools, and support they need through a collaboration platform, and then have a look at features offered by leading vendors. This will help to keep your digital infrastructure optimized and personalized according to the needs of your workforce. 

Rather than the management implementing a platform that is most appealing to them, the focus here is to garner requirements from the actual workforce who would be using this platform for collaboration and then pick a vendor that offers these features on demand.

2. Scalability

It is likely that every collaboration software you came across in your search will be a cloud-based one. Thus, you assume that they will be scalable. But scalability is not restricted to just storage on the cloud. By scalability, we mean the ability of the platform to grow across all dimensions as more departments and processes in your business go into the platform. It includes support for feature additions, easy development of new features, accommodating multiple processes and new policies over time, and above all, handles more complex computing needs in the future based on your business’s growth. 

A digital collaboration platform is not something that you invest and implement for the short term. It will be a crucial digital platform that will grow with your business and adapt to changing work trends in the future.

Read More: How IT Teams Can Prepare to Support Remote Workforce During COVID-19

3. Cost Efficiency

As described in one of the previous points, your business may not need all features as advertised by vendors. By subscribing to more features, you will end up paying more on the subscription fee if the platform offers a “pay for what you use” model of subscription. Some features may be needed only in the future when your business grows and more employees use these features. Hence a platform that allows you to configure your subscription is the most desired option from a cost perspective. Once you identify the features you really need as described earlier, you can pick a vendor that offers you the freedom to pay for only those features on demand.

4. Security

When almost all of your employees work remotely, it is likely that confidential and sensitive customer information will be handled through the enterprise collaboration platform you deploy. Hence there needs to be an adequate security protocol in place within the software that lets you make governing policies on data and information exchange within the digital environment. Permissioned access, transparent work and project management, logged activities, etc. will be required to ensure that there is no compromise in security.

Read more: Why Is InfinCE A Better Choice For Safe Video Calling Than Zoom

5. Usability

When employees are suddenly moved into a new paradigm of working, there will be disruptive impacts on their daily routine. On top of that, if they are allotted a new collaboration platform without adequate onboarding time and awareness, the chaos will multiply many folds. To make a smoother transition into a new enterprise collaboration software, companies must pick a digital platform that has a high focus on usability and provides a comprehensive support and training exercise to help make the transition seamless. 

These tips could be video demonstrations, how to use manuals, a comprehensive FAQ section, dedicated support associates available all time, and much more. Platforms with intuitive interfaces and a shorter learning curve can be given preference for quicker adoption in your workforce.

The remote work culture is here to stay for a long time. We did not mean to say that there will not be a return to the office, but even when work resumes from office, employees would certainly feel much more comfortable to avail of Work from Home options occasionally. The pandemic showed us that it is possible to maintain your productivity levels while working from home to be on par with an office-based culture. 

Read more: How InfinCE Helps You Quickly Transit to Remote Working

Hence the only requirement is that you make the right collaboration platform available to employees. With secure information policies, seamless cloud-based deployment and management, InfinCE offers the best enterprise collaboration platform for today’s businesses. Get in touch with us to explore more. 

5 tips to run your workforce remotely during COVID-19

The global economy is undergoing a tremendous shift as the COVID-19 pandemic rips through boundaries of trade, social interactions, and travel. With more businesses forced to let go of their stringent office-based work culture and transition into a remote working model, there are a rising number of challenges that employers must learn to cope with. With the pandemic showing vague signs of receding any time soon, it is important for businesses to learn to efficiently manage remote teams and ensure disruption-free customer service from their business. So how can they achieve this excellence of managing remote employees?

Here are 5 tips to effectively manage remote teams during challenging times:

1. Set Protocols and Agreements

Before you start to assign work orders or schedule delivery timelines for remote teams, it is important to arrive at a consensus on the operational model for remote employee management. Though lockdown and other government regulations indicate fewer chances of people moving out of their homes (except emergencies), it is important to set the terms on operating hours clearly so that the work-life balance of employees isn’t affected. 

Read more: 8 easy tips to effectively work from home

Organizations need to follow up with employees not only on work-related proceedings but also on the personal health and safety of the employees and their family members. As such, companies need to publish and make managers aware of availability guidelines for work. Employees need to be offered flexible working hours when they are continuously working remotely as they may need to attend to personal priorities as well.

2. Strategically Plan Meetings and Reviews

It is important for managers and their reports to be in sync with assigned workloads and ensure timely submission of customer deliverables. While provisions for any time communication will always be there, it is better to create a schedule to review work progress. 

There could be weekly or bi-weekly team review calls that can happen over video conferencing for the entire team to come together and interact as if they were in an office meeting. Task dependencies, support, and other mutually concerning matters can be taken up for discussions and managerial interventions could be made wherever necessary. 

One-on-One meetings between managers and employees who report to them should also be a trend that should ideally occur on a monthly basis. While the type of meetings can be sorted and agreed upon by employees, it is important to follow a time-sensitive schedule for such meetings. Ideally, any non-core meeting shouldn’t be scheduled for more than 30 minutes.

3. Leverage Collaboration Platforms

When employees work remotely, there is often a need for them to work together on achieving the desired results or customer deliverable value. Since meeting up at the office isn’t feasible under situations like COVID-19, companies must look at alternative ways to facilitate collaborative work arrangements. 

The best option is to have a powerful remote collaboration platform like InfinCE that can create a virtual workspace for employees to work together as a team on projects. From file sharing to virtual conferencing involving the entire team, digital platforms like InfinCE allow better project management and easy collaboration on customer deliverables. 

Read more: How InfinCE helps you quickly transit to remote working

Since customer data or other valuable credentials are likely to be managed by employees using these collaboration platforms, they need to offer high levels of security. It is important to maintain logs and traceable information on these platforms to ensure there is no compromise on security.

4. Organize Information

While it is a good thing to have multiple communication channels open for employees when they work remotely, it is equally important to have a well balanced and organized communication strategy to avoid distractions and eliminate loss of productivity due to these distractions. 

Effective use of project management tools, virtual repositories, file organizers, and knowledge management platforms can help streamline work communication efficiently. Employees can access information needed for work support, view their pending tasks, prioritize work, view progress of dependent tasks, and do much more when there is a structured and well laid out information and communication management practice. This allows remote work teams to be transparent about work commitments and avoid overwhelming responsibilities.

Read more: 5 Best Practices To Enable Seamless Communication For Your Remote Workforce

5. Encourage Engagement

While the merry of an office environment will always be missed in remote work culture, there is nothing that will stop you from setting up an engaging work experience when all staff works remotely. Try hosting weekly fun activities, brainteasers, music, and fun activities all via video conferencing so that employees get to connect with the fun side of their work more frequently. It is also a great gesture to allow families of employees to participate as it will create more social bonding. Use social media to promote employee engagement. 

Read more: 5 Ways To Improve Business Growth Through Employee Engagement

Managing your remote workforce efficiently in times of crisis like the COVID-19 pandemic can be less stressful if you have the proper digital infrastructure in place to support your workforce. This is where platforms like InfinCE has proven to be a game-changer for some of the world’s most successful businesses. Get in touch with our experts to learn more.

4 ways to bolster your IT team’s efficiency to support remote operations during COVID-19

It’s only the second week of June 2020 and the total number of confirmed COVID-19 cases worldwide has come close to 7.15 million. Governments, businesses, and people have started to realize that we may need to learn to live with the coronavirus for an unexpected period of time, at least until vaccines are found that can neutralize or eliminate its threat for good. Businesses and universities have transitioned their core operations to adopt a remote work culture. Except for some critical work operations that require a physical presence in the workplace, almost all companies now operate with employees working out of their homes.

Read More: Effective Work From Home Tips – Infographic

What does this mean for the IT department across businesses who have moved into a remote work operation mode? 

IT teams need to quickly support the transition of the entire IT work infrastructure into a near 100% remote mode. From productivity tools to instant peer communication platforms, everything needs to be available for employees irrespective of where they are located. 

Here are some best practices you can utilize to get your IT team prepared for keeping your employees connected to their workplace virtually during such uncertain times.

1. Set Communication Policies

While remote working employees need access to multiple communication channels to effectively work on their tasks, it is important for companies to define the clear scope of each channel. One example would be an optimal usage of paid communication channels like VOIP facilities with limited licenses or shared licenses between departments. 

There should be a minimum availability of each such resource and policies must be laid out to ensure optimal utilization. 

Read More: How can businesses manage their remote workforce through efficient communication?

For example, if teleconferencing between team members of a project requires more time and more users to be connected to a single conference call, it can be moved to an online meeting platform that offers unlimited conferencing options rather than using limited license telephone-based VOIP conferences. This offers your IT team the flexibility to allot VOIP facilities to more demanding teams like customer-facing employees who may find it difficult to ask customers to get into online meetings rather than just a conversation over the telephone.

2. Secure Information Access

When employees work from their office, confidential information regarding customer projects may be distributed in local networks which could only be accessed from office computers. 

When there is a shift to remote working, this information should go into a more distributed storage facility that can be accessed over the internet. Hence a proper security policy and protocol must be defined for flexible information access over the internet. This allows IT teams to implement monitoring systems, maintain access logs, set privileged access options, and much more. 

Moreover, all employees need to be strictly made aware of these policies through regular communication from leaders, managers, and HR. Security should not be the sole responsibility of your IT team but an extended oversight of the entire workforce.

Read More: Why Is InfinCE A Better Choice For Safe Video Calling Than Zoom

3. Provisioning of Digital Platforms and Tools

There is a huge demand for collaboration and communication platforms when employees work together on projects. The demand escalates to unprecedented levels when your stakeholders shift to a remote mode. 

From meetings to file sharing to project management, there is a multitude of managerial overhead for facilitating seamless operations while employees are working from home. 

This calls for the implementation of a powerful digital enterprise platform like InfinCE which can offer different departments within your organization the necessary digital tools and platforms for communication and collaboration. Such platforms make it easy for your IT team to manage overall digital infrastructure availability for remote workers and make support readily available for their needs at any time.

Read More: Best Practices to Remotely Manage Your Business During COVID-19

4. Measure, Analyze and Improve

For many businesses, this is probably the first instance where such a massive remote working policy came into force and that too in a very short notice. Glitches and delays are expected, but the key focus here should be to learn from each event and ensure a better experience the next time. 

It is important to regularly measure productivity levels of staff and align it with IT objectives such as availability, file management, security and data policies, software and license management, etc. 

Set out clear KPIs for measuring employee productivity during the timeline of remote work. The measured values should be analyzed to arrive at trends that occur in work patterns frequently. Feedback from employees should be collected with regards to infrastructural availability, network, or communication channel flexibility, etc. Learnings from all these should be factored in while your IT department optimizes your digital infrastructure to meet rising demands from your workforce.

Read More: How InfinCE helps you quickly transit to remote working

The remote work culture is expected to remain a norm for months to come as the COVID-19 pandemic is not showing a dramatic rate of containment of spread. Your IT teams need the most resilient enterprise IT platforms to help manage complex requirements of the entire workforce who are working remotely. This is where enterprise platforms like InfinCE can be their best friend. Get in touch with us to know how some of the world’s best businesses manage their digital workforce infrastructure seamlessly with InfinCE. 

How can businesses manage their remote workforce through efficient communication?

As the COVID-19 pandemic continues to ravage global health and economy, most businesses are beginning to accept the fact that they need to change their work culture to help sustain operations during such difficult times. One of the most successful ways that businesses small and large have followed to remain operational during the pandemic was by implementing remote workforce management at a larger scale.

Almost all staff of several organizations except those in critical roles that demanded physical presence at the office were asked to work from their homes. Several companies expect this form of work from home culture to last throughout the rest of 2020 or even extend beyond into the next year. With remote work culture becoming a mainstream norm, employers need to understand the importance of communication when a majority of their workforce is working independently out of their homes.

Here are 5 best practices that you need to incorporate to effectively communicate with your remote workforce:

Read More: Best Practices to Remotely Manage Your Business During COVID-19

1. Set Guidelines for Communication

When almost everyone works remotely to deliver business services, it is important for employers to set standard communication policies and protocols to prevent any disconnects or inconvenience from occurring due to lack of physical proximity. 

Your staff needs to be made aware of the different communication channels that are available, which to use for different scenarios, and how to approach others by respecting their privacy while working from homes. 

There needs to be a proper understanding of business hours and the need to complete any official communication cycles within stipulated working hours to ensure that employees get to spend quality time with their families as well.

Read More: Effective Work From Home Tips – Infographic

2. Ensure a Seamless Communication Platform

The first step to empower your remote workforce to stay connected with their peer groups or the larger organization as a whole is to ensure the availability of world-class communication platforms. 

Having an email tool alone will not be enough to facilitate seamless communication. 

From instant messaging to social media-inspired intranet feeds, your business must set up a comprehensive platform that allows employees to stay connected, informed, and engaged throughout their work schedules. A digital platform can unify communication efforts, help co-ordinate multiple tasks simultaneously, and help employees to easily gain access to support from their peers or management.

3. Proactive Work Communication

It is important to ensure that employees are not left out of communications related to work updates or new service requirements. You cannot expect employees to put in their best effort if you reach out to them at the last moment with requirements which may even include direct customer interactions. Managers need to plan work schedules in advance and communicate the same to employees for them to plan and manage workloads efficiently.

4. Encourage Video Calls

When employees stay away from the office for months together and work remotely, it is natural that they feel a sense of incompleteness in their work schedules. The frequent tea break chats, lunch and dinner outings, workplace fun activities will all be missed terribly and this can add up stress levels. As the situation doesn’t permit employees to catch up with their peers directly, the best solution could be to encourage meetings and discussions to happen over video conferencing. 

It will be much easier for employees to work together or maintain their relationships when they frequently see each other and interact with video conferencing. Video calls bring in a sense of togetherness virtually for teams who are distributed at different locations.

Read More: 5 Workplace Innovations You Can Welcome with Video Conferencing

5. Transparent Leadership Communication

As you work on strategies to remain sustainable in your business operations during the COVID-19 pandemic, it is equally important to keep your employees updated on the progress of the same. You need to assure them on aspects such as their job security, business performance updates, and other important strategic initiatives that you plan to take to combat the scenario. It is important to keep your employee communications transparent and ensure that they can freely reach out to the highest management level should a need arise for support. 

Read More: InfinCE Helps You Quickly Transit to Remote Working

Your employees are your biggest asset and it is important to establish a clear communication channel for them to alleviate their fears. This communication could be established through newsletters, video broadcasting of leaderships, Q&A surveys, feedback collection, etc. which could all happen on a weekly or monthly basis.

The new workforce management culture induced by COVID-19 is sure to pave the way for a future of open work policies wherein employees can work from anywhere they want and only ensure that quality work is delivered on time. As businesses, you need to have in place the proper communication and collaboration channel for your workforce to operate seamlessly during remote operations. This is where InfinCE can be a game-changer in your business. Get in touch with us to explore how InfinCE can create the best remote working digital infrastructure for your business to tide over a crisis like the COVID-19 pandemic.

How SMBs can attain positive business outcomes from remote working

It’s barely 6 months into 2020 and COVID-19 has pushed more than half of the world into some form of lockdown. Businesses are losing revenue either due to shutdown or lack of customers. Travel restrictions and social distancing norms are forcing small and medium businesses to limit their operating hours and ask their staff to work remotely most of the time.

However, the remote work culture isn’t that bad as many companies have found it to be a savior in this pandemic. In fact, a good majority of small and medium businesses are now of the opinion that they can continue this mode of remote work even post the pandemic as it will reduce operational costs significantly. 

Related Reading: How InfinCE Helps You Quickly Transit to Remote Working

So, the question on everyone’s mind now is “How can we manage the business efficiently during and after the COVID-19 pandemic with a remote workforce?” Here are 4 tips to help you out:

1. Improve Communication

The most important aspect of maintaining relationships with your employees when they work remotely is communication. As employers, you need to facilitate a seamless communication experience for employees to interact with each other, share information, and foster a culture of continuous engagement. 

Remote work collaboration platforms like InfinCE facilitate this by offering a seamless communication platform that allows employees to interact over a variety of channels such as instant messaging, video calls, video meeting conferences, and much more. By ensuring that employees have the means to communicate efficiently, you can assure consistent productivity levels while they are working remotely.

Related Reading: Why Is InfinCE A Better Choice For Safe Video Calling Than Zoom

2. Empower Collaboration

Most of the daily work done by your employees influence end customer service quality. It also requires the contributions from multiple teams working on different facets of a project or customer engagement. There needs to be a seamless collaboration mechanism that has to be in place to help employees easily connect with their peers, exchange information and files securely, set up meetings and discussions, manage projects virtually with diligence, and so on. To facilitate these activities, SMBs require a powerful virtual collaboration and enterprise management platform. 

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

Security is a prime essential when you choose a collaboration platform for your remote workforce since your employees need to handle sensitive customer information like financial data or social security credentials.

3. Promote Work-Life Balance

It is true that remote working was one of the most preferred ways to guarantee a healthy work-life balance for employees. But such a scenario wasn’t meant to be for such a long period of time and that too with almost everyone in the family also at home due to the pandemic induced lockdowns. 

As employers, you need to understand that an employee may not be always capable of putting in their 100% concentration on their computers while at home. They may have to attend to their kids or spouse or parents periodically and engage in some quality family time. As such, you need to instruct managers to be strict on time commitments just for the sake of making it an 8- or 9-hour working day. Let employees take breaks in between and work in their comfort zones keeping in mind only the quality of the work they are engaged in. You will be amazed to find that employee engagement and productivity levels would improve under such a relaxed schedule.

4. Team Bonding

While it might take a while before everyone gets back to their old office regime and talk to friends and colleagues over a sip of coffee in the pantry, there are a lot of activities that companies can initiate over digital platforms to help improve team bonding when everyone works remotely. There could be weekly fun activities where teams can participate over video calls and they can even involve their families who might be around at home. There are several competitions that the HR team can run online, and employees can participate to remind themselves of the fun they had while at the office. In times like these, such positive motivational activities would be much appreciated by employees.

Related Reading: Effective Work From Home Tips – Infographic

Managing your business successfully during the COVID-19 pandemic with a remote workforce requires more than just interpersonal skills. A digital backbone is essential to ensure seamless communication and collaboration between your employees to ensure disruption-free customer service. This is where InfinCE can be your one-stop solution to managing your entire business operations remotely. Our cloud-based enterprise platform offers a host of features ranging from communication to collaboration to help enterprises build a sustainable workforce culture during the pandemic situation. Talk to our experts to learn more. 

As the competition tightens and consumers have more choices, small businesses often face the challenge of bringing the message out about their products and services. In other words, they seek innovative marketing opportunities to improve sales. Today, one of the biggest assets a small business can rely on to market their offerings is undoubtedly video marketing. If you are wondering why these figures will prove it:

• Up to 16 hours of video is consumed over the internet by a user every week (Forbes)
• 66% of all consumers would like to learn about a product through video demonstrations (Wyzowl)
• 71% of marketers agree that video converts more prospects into leads than any other form of content (Vidyard)

So now that you understood the impact video marketing can make, it is time to have a look at what the industry demands today in terms of video content and approach. 

See Also: Creative Marketing Videos of InfinCE

Here is a short glimpse of the top video marketing trends for small businesses in 2020:

1. Stories of Inspiration

Plain product demonstrations or glitzy advertisement videos many not excite today’s crowd. Besides, expensive advertisement videos may not be a good option for small and medium businesses as they need more financial muscle to run their core operations rather than diverting all funds into just marketing. So, the best way forward is to come with inspiring themes for your brand story. 

People tend to side more with brands that can resonate with stories of common folks who made it big. By pushing out such a story and getting a connection to your business diligently, the video you make creates a lasting impact that will reside in consumer memory for a long time.

2. Smart Video Creation Services

Today, there are several video-making apps and websites that allow you to create simple yet powerful video clips that position your brand appropriately. Once you have the script ready, it is just a matter of choosing a platform. It takes just over 20 minutes or so to make a video if you have ready-made templates and simple editing tools. While sophisticated tools and specialist editors can do a better job, it is always good to try something fresh on your own using the numerous tools and platforms available today.

Related Reading: Becoming Small Business Leaders In 2020: What You Need To Know

3. Optimized for Channels

A decade ago, videos were primarily hosted and viewed on YouTube. Fast forward to today, social media platforms like Facebook, Instagram, Twitter, Snapchat, etc., are the new arena for video distribution and viewership. The biggest advantage is the large social interaction capability on video content that is facilitated by these social networks. 

Videos that go viral on Facebook and Twitter bring unprecedented traffic to businesses that marketed it. So, a small business that wants to target video marketing today needs to create videos that are optimized for different social media channels. The optimization is not just on file size but also on the length of the video, content tone and voice, demographic choices for scenarios, and much more. 

The number of personalization options you can try with social media-based video marketing is tremendous. The right fit video can change the fortunes of your business in a matter of hours or days.

4. Shorter videos in larger frequencies

Videos are not just a tool to demonstrate product features but can be used as an informative piece of content like what blogs do. Thus, a healthy video publishing schedule is a growing trend among small businesses today that wish to succeed with video marketing. 

The videos would be short and crisp in terms of messaging and context but they need to be published more frequently, say for example, twice a month. Some businesses go to the extend of publishing one every week. The more video content you have, the greater are the opportunities to win customer loyalty through regular posting.

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

5. Interactive Videos

While this may not be possible for all kinds of businesses all the time, every small business can consider publishing an interactive video message at least once in their marketing calendar. With VR and AR devices becoming more mainstream, more people have the capability to view interactive video content at their convenience. The most important element for small businesses to consider while generating interactive video content is to incorporate their core business activity in the video theme.

If your small business is not capitalizing on video marketing, then it is missing out on a big opportunity to grab a sizeable number of potential leads. Videos are the best way to improve engagement and build brand loyalty. Once leads turn into deals, you have to be prepared to meet customer expectations. This is where operational efficiency and digital proficiency take the driver’s seat. To ensure a seamless digital-first experience in your business, get in touch with us to explore the possibilities of InfinCE – one of the best digital business platforms for small and medium businesses.

How SMBs Can Overcome Challenges to Build a Mobile-First Workplace

The rise of flexible, remote work culture and the need to address a large population of mobile-savvy millennial workforce is creating an unprecedented demand for enterprise mobility. 

Over 86 % of email users worldwide use their smartphones to access emails, reports Adobe. By enterprise mobility, we do not just focus on accessing emails on smartphones. It is a cultural and business transition that involves technology, people, and processes spanning departments. Hence every step a small business takes in the direction of implementing enterprise-wide mobility involves challenges that they need to mitigate. 

Here are five challenges that SMBs should overcome to ensure sustainable mobility adoption in enterprises. 

1. Cultural Resistance

When your organization comprises resources from different generations, there is friction that is bound to happen in several areas and your technology infrastructure is no exception. Most of your staff will be accustomed to their desktops or laptops and prefer working from the office. For them, the idea of transitioning to a highly decentralized and mobile workforce where remote working is a norm and smartphones become the mainstay device could be overwhelming. 

Related Reading: InfinCE Can Help You Quickly Transit to Remote Working

As a business owner, you need to step in to resolve this cultural challenge by creating awareness among your staff on the benefits of mobility. Having a well-planned migration into mobile-friendly collaboration channels is highly appreciable. It can help soften the transition and give space and time for employees to gradually accept the new norm rather than forcing them to accommodate a new way of working one fine day.

2. Business Process Alignment

Even if you are a small business enterprise, there are certain standard and well-defined business processes and workflows your employees follow to help serve customers efficiently. While incorporating mobility, a considerable effort must be put into re-aligning your key business processes. This will boost the adaptability of mobility best practices.

Polices like BYOD which are critical in enabling enterprise mobility make it necessary for business processes to be re-defined. These may include information-sharing protocols, work management policies, timeline management, security policies, and much more.

3. Seamless Collaboration and Communication

When employees begin to opt for a culture of remote and mobile-first work experience, there is a huge demand for interactive and real-time collaboration capability. Through digital channels like InfinCE, SMBs can facilitate employees to stay connected with their peers, share information, work on tasks together, manage responsibilities and dependent activities, conduct virtual meetings or video conferences, and so on. 

Related Reading: 5 Workplace Innovations You Can Welcome with Video Conferencing

For customer-facing roles, it is important to deliver insights and information on the go on handheld devices. Knowledge archival and sharing via cloud platforms need to be highly encouraged. This is vital for field employees to deliver value during client interactions. 

4. Flexible Application Support

As more enterprise functions and capabilities get mapped to mobility mode, small businesses need to ensure that your workforce gets dedicated applications to leverage these functions completely from their smartphones or remote devices. Hence your technology ecosystem needs to support the development of custom enterprise mobility apps for various business functions. It could be CRM, HRM, ERP, CMS, document management, collaboration, and project management, and much more.

For instance, The InfinCE mobile app gives you access to most of the features of your virtual desktop, formatted for the smaller screen of your smartphone. You can view all your Dashboards, contact everyone in your organization, Chat or Video call with colleagues, access your Business Applications, and attend the Online Meetings.

5. Security and Device Management

With the advent of digital channels, there is a large volume of customer data that passes through different enterprise systems daily. When your business incorporates mobility deeper into its operations, then a lot of devices come into the network like personal laptops, smartphones, and even smart IoT devices. Confidential data and information get exchanged through these devices regularly. Hence security and data privacy becomes a huge challenge. 

SMBs must ensure that standard encryption protocols, data protection policies and access control are implemented to prevent any untoward incident. There should be intelligent monitoring of data logs and employees must be transparently held accountable for their responsibilities to ensure that no modification or manipulation of data happens without approvals from concerned departments. Compliance laws like GDPR make it necessary for enterprises to enable secure experiences for customer data across all channels through which it is shared.

Related Reading: Why Is InfinCE A Better Choice For Safe Video Calling Than Zoom

Enterprise Mobility is rapidly being adopted by small businesses across the globe. From ensuring business continuity at times of crisis to empowering employees to sustain a perfect work-life balance, the advantages are numerous. With an enterprise platform like InfinCE powering your digital backend, the transition can happen seamlessly. InfinCE allows small businesses to unify their digital infrastructure and empower employees with the flexibility to rapidly increase mobility. Secure cloud-based infrastructure, an extensive app ecosystem and a 24 X 7 support team guarantees that your mobility transformation happens seamlessly and without disruption. Get in touch with our experts to know more about InfinCE.

4 Reasons to Use InfinCE for Remote Workforce Collaboration

COVID-19 pandemic has pushed more than half of the world population into staying confined within their homes. As social distancing is the only solution available today to prevent the pandemic spread, travel and physical social interactions are at near-zero levels worldwide. For the business world, however, this posed yet another humongous challenge. They had to enable their workforce to shift to a culture of remote working on a massive scale. While several companies have offered flexible work from home options for their staff in the past, this is the first time that such a mandatory remote work culture had to be enforced for almost every single staff.

While the cultural shift was immense, one of the best ways for businesses to keep their staff connected virtually and enable seamless collaboration among them was to use digital enterprise collaboration tools. Video calling became the de-facto mode of employee interactions. But a few weeks into the new culture, there have been serious issues that plagued the digital infrastructure that several businesses relied on.

The widely popular Zoom video conferencing app was used by businesses, educational institutes, government authorities and a whole plethora of other organizations to help their employees and communities stay connected and continue service delivery through remote video conferencing. However, security experts soon revealed that Zoom’s privacy and data integrity claims for its services were not trustworthy. It was found that the app dangerously leaked private confidential and business data of millions of people to other parties such as Facebook as well as being exploited by cybercriminals. Within days, several governments, schools, and thousands of private companies banned the usage of Zoom for their video conferencing needs due to the privacy concerns and dubious data handling policies of Zoom.

So, the challenge for businesses now is to find a replacement for Zoom to manage their remote work collaboration needs. Well, they don’t have to look further than InfinCE, the most trusted digital enterprise platform for small and medium businesses. It facilitates remote work management and safe video conferencing to help businesses continue their operations with remote staff without compromising on security, efficiency, and productivity.

Related Reading: InfinCE Can Help You Quickly Transit to Remote Working

Four reasons why you should try InfinCE for a safe video conferencing and efficient collaboration experience:

1. Secure Video Conferencing

InfinCE offers an integrated enterprise digital video conferencing solution that delivers video calling facilities to employees only on access-controlled shared links. It is exclusively aimed at business organizations and hence prevents leakage of any data or information about callers as in the case of Zoom. Only employees with authorized enterprise credentials can join a virtual video meeting using a meeting URL shared by the host of the meeting or via a secure “peer to peer calling link” between two employees. All video conferencing accesses and permissions are securely logged to prevent misuse or unauthorized access.

2. Interactive Collaboration

When enterprises use multiple apps to maintain a remote work culture like Zoom for video conferencing, G-Suite for communication and productivity tools, Dropbox, or other cloud storage apps for storing files, it creates a huge overhead for employees to manage their work and meetings by switching between these. 

InfinCE offers a unified cloud-based platform that brings together the best of digital conferencing tools like Email, Chats, and secured virtual video meeting rooms for uninterrupted communications. It also combines enterprise management tools like document editors, project management, CRM, etc. for collaboration. All information and data exchange processes and interfaces are secured with information security policies and encryption algorithms for privacy compliance. It enables real-time collaboration between employees seamlessly and in one place.

Related Reading: Effective Work From Home Tips – Infographic

3. Safety Firewalls

InfinCE is an enterprise-grade cloud-based platform that has been designed ground up with strict adherence to global standards in security and data encryption. With advanced firewalls, intelligent threat analysis, and multi-level access control permissions, InfinCE ensures that your business data remains confidential during internal transactions and collaboration environments.

4. Smarter Sharing

One of the biggest demands in virtual meeting platforms is the sharing of information, files, and even remote screens for issue fixes and configurations by your IT team. Using less secure tools like Zoom can result in such access controls being exploited by cybercriminals since communication occurs via the internet. With InfinCE, every virtual meeting is encrypted end-to-end and occurs via a secure enterprise calling URL. This prevents external parties from gaining unauthorized access into remote meetings, which was one of the key security threats pointed out with Zoom. Employees can securely share files or even hand over control of their remote screen to concerned departments for configurations and issue management.

As the COVID-19 inflicted lockdown is likely to continue, it is sure that remote working will be a mainstay culture for a long time to come. You need to empower your employees to seamlessly carry out their daily routine from anywhere in the world without having to worry about collaboration problems. This is where InfinCE can be the game-changer. With uninterrupted video calling, real-time collaboration, and cloud-based subscription, it is the perfect and most cost-effective remote workforce management tool for any business organization. Talk to us to explore the possibilities of InfinCE in your business today.

4 Key Pillars to Ensure a Seamless BPM Experience for your Business

Small business entrepreneurs often think about how much to invest in digital tools that empower their business operations. The question arises mainly because they are unsure if their organization has attained sufficient scalability to bring on-board a digital enablement platform. Among these, one area where most small businesses cast doubt on digital transformation is business process management. 

There is a notion that BPM and BPM software is meant only for large enterprises with well-defined processes and departmental policies. BPM is a practice even small businesses need to follow and cultivate as a cultural trait right from their startup days. 

Now, the question is when should a small business start adopting BPM in its operations? The need for BPM is driven by the demand for efficiency which ultimately leads to better customer service. On this note, here are 4 key pillars you need to build in your company to ensure a seamless BPM experience:

1. Approval Matrix

In most small businesses, bottlenecks in efficiency occur due to a lack of sync in processes. Employees often wait at managerial desks seeking approvals for implementing changes or customer requirements. Managers, in turn, wait for approvals from senior leadership for various essential affairs. 

Delays in submitting contracts and postponing commitments create a wrong impression on the customer. This can be eliminated by formulating an automated process workflow culture in the organization when metrics on items can determine its approval chances. A simple example could be classifying an approval matrix based on the size of the project. A smaller deal would require just a manger’s approval while bigger ones could require review and approval by higher authorities or leaders. Once this is defined, it will be easier to build a business process around it and ultimately automate it through a BPM software.

Related Reading: 5 Ways A Project Management Tool Can Help Your Business Grow

2. Building Awareness

As you grow from a startup into an established small business, there will be a rise in the number of employees as well as departments. For collective growth, it is important to ensure that all employees have access to the right information about the company and its offerings. Only then would they be able to handle internal business process improvement practices as well as become effective spokespersons for the company in front of customers. 

Employees should be aware of how every activity in the organization leads to better customer experience. This can be achieved by having a well-defined organizational induction program for new joiners and a continuous learning initiative for on-boarded employees. This learning experience can be used to integrate employee thoughts with business objectives which will ultimately transform employees into torchbearers for BPM practices within their respective roles.

3. Encourage Autonomy

This is a continuation of the learning experience element we mentioned. There are processes within the organization that may have been brought into existence from a very complex background and scaled meaninglessly over time. To break it into simpler business models, it is important to ensure autonomous decision making by employees involved in these complex business operations. 

Related Reading: 5 Ways To Improve Business Growth Through Employee Engagement

Employees should be given time to identify and map activities to processes with guidance gained from experts whenever needed. Hiring BPM specialists to disrupt and re-write such complex processes within one day is not advisable as it may throw employees into a tantrum and lead to highly frustrating experiences.

4. Drive Data Generation

This is one of the most important pillars that need to be established while adopting business process management in a small business. Every department or team in your organization needs to have a standard data generation policy. This generated data should be a base for determining the KPIs for tracking employee performance and growth, defining their intra-departmental or team dependencies, validating their customer satisfaction objectives and much more. Once everything is defined by data, it becomes easier to bring in automation between workflows, thus enabling better process management through BPM software.

Business process management is a transformational initiative that can bring about unparalleled operational efficiency in a small business. But as illustrated here, it needs a strong foundation and support from your entire organization for effective implementation. This is where a well-defined BPM capability built into your organization’s digital backend can be a game-changer. InfinCE, with its cloud-ready enterprise digital platform, can integrate seamlessly into your operations and enable a sound BPM strategy within your company. Get in touch with us to know more.