Why is a custom web domain important for your business branding needs?

Having a website is considered a standard pre-requisite for today’s businesses as it is likely the first place where people will enquire about the business and its offerings. While creating and hosting a website is no big deal today with the tons of ready to deploy template website builder services available, there is one element that you must focus from a branding perspective for an enterprise website. It is none other than a custom domain name. For example, if your business name is “John’s Giant Ice Cream”, then a website with URL as www.johnsgianticecream.com will be more appealing from a branding perspective than having one such as www.johnsgianticecream.wordpress or www.johnsgianticecream.blogger.com. The same logic applies to your enterprise email id as well. If you have an official email account that reflects your business name as the email domain rather than Gmail or Hotmail, it is better from a branding perspective.

Let us examine 5 benefits of branding that your business will experience if you have a custom website domain and email:

1. Brand Recognition

Having a co-branded domain such as wordpress.com/mybusiness would be harder to remember for customers than one such as www.mybusiness.com. This would make it easier for customers to pass information about your business to their friends verbally or via telephone calls. The element of simplicity in having a custom website and email URL will ensure that your customers, both existing and prospective, can reach out to you at the earliest, in case there is a need for them to avail of your services or buy your products.

2. Risk-Free Personalized Identity

From a business point of view, having a unique website and email domain would ensure that they have a unique existence. When you have a 3^rd party sponsored co-domain as your business’s web address, then there are chances that you may have to change them in the future depending on policies made by the service provider. The service provider could cease to exist due to other issues and your domain goes down with them thereby impacting the large presence you would have built over the years with that website. Considering the risks involved in such a scenario, a custom domain for your website and email makes sense for a secure and seamless future for your business with a personalized identity.

3. Search Engine Friendly

Building a simple website for your business’s online reach is not a very tough thing to do. But making it visible in search engine results with a high ranking takes a lot of effort. By having a custom website URL, it helps your website to rank better in search engine ranking algorithms that focus on uniqueness more than generic names and 3^rd party hosting service providers who append their names to your domain for free hosting. As such a unique URL is more likely to be shared on social media, they get better ranking credits on that front as well.

Read more: 5 Ways Virtual Private Server Make a Difference to Your Business’s Digital Future

4. Subdomain Flexibility

Very often you might face the need to create subdomains within your website to have separate showcase pages for a particular service or marquee product. When you do not have a custom domain for your business, the concept of subdomains becomes even more complex. In most 3^rd party hosted domain services, you do not even get that option to include further subdomain on your website. This further reduces your organic SEO efforts and also makes it harder for customers to trust your unique offerings and learn more information about them from the subpage.

Read more: 5 Tips to Select the Ideal Web Hosting Partner

5. Email Credibility

One of the biggest advantages of having a custom business domain for your web landscape is the ability to have a unique email domain. When contacting customers or prospects, having a genuine business name domain as the extension of your email address will add more credibility. From a receiver’s point of view, they will feel more genuineness in your business for the effort you took in creating a unique domain name for your website and email communication address rather than opting for a free service like Gmail or Hotmail. A professional email address is also a unique credential for your business to avail of multiple digital services available online today that helps in boosting your internet-based business services. Examples include payment gateways, information forms, cloud storage options, and much more.

Read more: How to choose an email service provider for your small business?

Set up your professional custom domain and private email with InfinCE

If you are a business owner wanting to have a unique identity on the internet with a website and email, then you should definitely explore the option of a custom domain rather than opting for free hosting service providers. 

The several benefits in branding and customer experience you stand to enjoy as outlined above will be instrumental in growing your business in the coming years as more customers rely on internet-powered digital channels for their daily needs. 

Having a powerful digital ecosystem with credible domain and secure hosting infrastructure is the need of the hour especially for small and medium businesses. This is where InfinCE can be the ideal companion for your success. Get in touch with us to see how you can build and deploy a comprehensive web-based business online with custom URL and professional email service with InfinCE in a matter of days.

How can businesses gain a competitive advantage with Virtual Private Servers?

As more businesses take the digital route to beating competition, there is an increasing demand for Virtual Private Server (VPS) technology. It is becoming the number one hosting choice for businesses that experience very dynamic digital operations that peak and subside in a matter of hours or days.

For those who are new to the concept, a VPS is a virtual server dedicated to your business, but hosted on the cloud and managed by an underlying hypervisor that facilitates a portion of a physical server and associated computing resources to be allocated exclusively for a tenant. A VPS may be hosted and managed in a physical machine that also hosts other VPS and the entire ecosystem is made available on cloud by a cloud service provider or a hosting service provider.

Read more: 3 Strong Reasons for Your Business to Embrace Cloud-based IT Services

This VPS can be used by businesses to host a variety of digital platforms. So why has this technology of VPS having so many takers today? Here are 5 benefits of VPS that make it a formidable choice for businesses of all kinds:

1. Cost-Effective

Investing in a dedicated (private) server infrastructure would take costs through the roof. For small and medium businesses, this is not a luxury they can focus on since IT budgets would have to be optimized. With virtual private servers, SMBs get access to all the benefits of a private server on an on-demand pricing model where they only pay for the resources utilized. This helps them keep costs down and save on capital and salary expenses that would have to be borne had they decided to build a dedicated server infrastructure on their own and hire staff to maintain it.

2. Instant Scalability

Just as with cost, a Virtual Private Server based service offers businesses the desired flexibility in scaling their server performance and resources on demand. For example, a peak shopping season would require an e-commerce business to increase their computing and storage bandwidth on their servers to accommodate large spikes in traffic. The traffic may subside within a few weeks or months and then there would only be a normal flow of traffic to their website. Hence, it is not advisable to buy expensive server power to meet the demand for just a short period of time. With VPS, you can keep aside the tension of having to scale your server infrastructure due to demand without worrying about yearly costs. 

VPS service providers offer intuitive on-demand scalable packages for servers that allow you to subscribe for additional resources like bandwidth, storage, and computing power for limited periods to accommodate spikes in demand.

3. Reliability and Performance

The other option that has been popular with businesses for hosting their digital infrastructure was shared hosting. But this came with heavy reliability and performance issues. When the same infrastructure is shared by multiple businesses, spikes in traffic to other businesses can impact the availability of server resources to your business. 

With VPS, this problem is solved easily as your dedicated virtual space and computing space in the physical machine is abstracted and made available to you exclusively and is independent of the workload other businesses may exert on the same hardware. Hence businesses relying on VPS to run their critical digital infrastructure can be assured of reliability, high performance, and continuous availability all through the year.

Read more: How IT Teams Can Prepare to Support Remote Workforce During COVID-19

4. Customizable Configuration and Control

A shared hosting service does not offer businesses the flexibility to choose operational software on their server infrastructure. The configurations, operations control, software stack, etc. are all decided by the hosting service provider as they need to leverage the same machine for multiple businesses without any abstraction. This limits the freedom of hosting or operational technology for businesses in their digital platforms. 

With VPS, businesses are given full freedom to choose from a variety of operational software, hosting environments, and other added software installation support capability to build an environment best fit for their digital systems.

5. Managed Services

We have mentioned earlier that VPS does not require you to hire dedicated technical specialists to handle your IT infrastructure. Service providers like InfinCE offer a managed service wherein their specialists and consultants will continuously monitor the machinery and computing resources and network traffic to enable a seamless experience for your digital ecosystem. 

Read more: 5 Features of InfinCE that will Transform The Way You Work

You can continue to focus on improving your business via digital rather than worrying about keeping the backbone of your digital platforms stable and available. You are also relieved from having to invest continuously in upgrading infrastructure and software required to manage a private server for your digital platforms. The service provider will continuously monitor emerging market trends, evaluate their feasibility and ROI and make investments to ensure that your business gets access to the most competent server resources available in the market at no extra capital cost.

Read more: 4 Tips To Attain Success In The New Normal Remote Work Environment

As the world is continuously moving into a digital-first approach in every sector, SMBs need to have a firm grip on the digital ecosystem to keep their customers happy and satisfied. Having a fully integrated virtual digital backbone for your business with capabilities such as VPS is essential to ensure sustained growth. This is where InfinCE can be a game-changer. Get in touch with us to explore how your business can excel in the digital era with an all-in-one digital collaboration platform for all your needs.

How SMBs can attain positive business outcomes from remote working

It’s barely 6 months into 2020 and COVID-19 has pushed more than half of the world into some form of lockdown. Businesses are losing revenue either due to shutdown or lack of customers. Travel restrictions and social distancing norms are forcing small and medium businesses to limit their operating hours and ask their staff to work remotely most of the time.

However, the remote work culture isn’t that bad as many companies have found it to be a savior in this pandemic. In fact, a good majority of small and medium businesses are now of the opinion that they can continue this mode of remote work even post the pandemic as it will reduce operational costs significantly. 

Related Reading: How InfinCE Helps You Quickly Transit to Remote Working

So, the question on everyone’s mind now is “How can we manage the business efficiently during and after the COVID-19 pandemic with a remote workforce?” Here are 4 tips to help you out:

1. Improve Communication

The most important aspect of maintaining relationships with your employees when they work remotely is communication. As employers, you need to facilitate a seamless communication experience for employees to interact with each other, share information, and foster a culture of continuous engagement. 

Remote work collaboration platforms like InfinCE facilitate this by offering a seamless communication platform that allows employees to interact over a variety of channels such as instant messaging, video calls, video meeting conferences, and much more. By ensuring that employees have the means to communicate efficiently, you can assure consistent productivity levels while they are working remotely.

Related Reading: Why Is InfinCE A Better Choice For Safe Video Calling Than Zoom

2. Empower Collaboration

Most of the daily work done by your employees influence end customer service quality. It also requires the contributions from multiple teams working on different facets of a project or customer engagement. There needs to be a seamless collaboration mechanism that has to be in place to help employees easily connect with their peers, exchange information and files securely, set up meetings and discussions, manage projects virtually with diligence, and so on. To facilitate these activities, SMBs require a powerful virtual collaboration and enterprise management platform. 

Related Reading: 5 Tips To Foster Team Collaboration In A Small Business Environment

Security is a prime essential when you choose a collaboration platform for your remote workforce since your employees need to handle sensitive customer information like financial data or social security credentials.

3. Promote Work-Life Balance

It is true that remote working was one of the most preferred ways to guarantee a healthy work-life balance for employees. But such a scenario wasn’t meant to be for such a long period of time and that too with almost everyone in the family also at home due to the pandemic induced lockdowns. 

As employers, you need to understand that an employee may not be always capable of putting in their 100% concentration on their computers while at home. They may have to attend to their kids or spouse or parents periodically and engage in some quality family time. As such, you need to instruct managers to be strict on time commitments just for the sake of making it an 8- or 9-hour working day. Let employees take breaks in between and work in their comfort zones keeping in mind only the quality of the work they are engaged in. You will be amazed to find that employee engagement and productivity levels would improve under such a relaxed schedule.

4. Team Bonding

While it might take a while before everyone gets back to their old office regime and talk to friends and colleagues over a sip of coffee in the pantry, there are a lot of activities that companies can initiate over digital platforms to help improve team bonding when everyone works remotely. There could be weekly fun activities where teams can participate over video calls and they can even involve their families who might be around at home. There are several competitions that the HR team can run online, and employees can participate to remind themselves of the fun they had while at the office. In times like these, such positive motivational activities would be much appreciated by employees.

Related Reading: Effective Work From Home Tips – Infographic

Managing your business successfully during the COVID-19 pandemic with a remote workforce requires more than just interpersonal skills. A digital backbone is essential to ensure seamless communication and collaboration between your employees to ensure disruption-free customer service. This is where InfinCE can be your one-stop solution to managing your entire business operations remotely. Our cloud-based enterprise platform offers a host of features ranging from communication to collaboration to help enterprises build a sustainable workforce culture during the pandemic situation. Talk to our experts to learn more. 

As the competition tightens and consumers have more choices, small businesses often face the challenge of bringing the message out about their products and services. In other words, they seek innovative marketing opportunities to improve sales. Today, one of the biggest assets a small business can rely on to market their offerings is undoubtedly video marketing. If you are wondering why these figures will prove it:

• Up to 16 hours of video is consumed over the internet by a user every week (Forbes)
• 66% of all consumers would like to learn about a product through video demonstrations (Wyzowl)
• 71% of marketers agree that video converts more prospects into leads than any other form of content (Vidyard)

So now that you understood the impact video marketing can make, it is time to have a look at what the industry demands today in terms of video content and approach. 

See Also: Creative Marketing Videos of InfinCE

Here is a short glimpse of the top video marketing trends for small businesses in 2020:

1. Stories of Inspiration

Plain product demonstrations or glitzy advertisement videos many not excite today’s crowd. Besides, expensive advertisement videos may not be a good option for small and medium businesses as they need more financial muscle to run their core operations rather than diverting all funds into just marketing. So, the best way forward is to come with inspiring themes for your brand story. 

People tend to side more with brands that can resonate with stories of common folks who made it big. By pushing out such a story and getting a connection to your business diligently, the video you make creates a lasting impact that will reside in consumer memory for a long time.

2. Smart Video Creation Services

Today, there are several video-making apps and websites that allow you to create simple yet powerful video clips that position your brand appropriately. Once you have the script ready, it is just a matter of choosing a platform. It takes just over 20 minutes or so to make a video if you have ready-made templates and simple editing tools. While sophisticated tools and specialist editors can do a better job, it is always good to try something fresh on your own using the numerous tools and platforms available today.

Related Reading: Becoming Small Business Leaders In 2020: What You Need To Know

3. Optimized for Channels

A decade ago, videos were primarily hosted and viewed on YouTube. Fast forward to today, social media platforms like Facebook, Instagram, Twitter, Snapchat, etc., are the new arena for video distribution and viewership. The biggest advantage is the large social interaction capability on video content that is facilitated by these social networks. 

Videos that go viral on Facebook and Twitter bring unprecedented traffic to businesses that marketed it. So, a small business that wants to target video marketing today needs to create videos that are optimized for different social media channels. The optimization is not just on file size but also on the length of the video, content tone and voice, demographic choices for scenarios, and much more. 

The number of personalization options you can try with social media-based video marketing is tremendous. The right fit video can change the fortunes of your business in a matter of hours or days.

4. Shorter videos in larger frequencies

Videos are not just a tool to demonstrate product features but can be used as an informative piece of content like what blogs do. Thus, a healthy video publishing schedule is a growing trend among small businesses today that wish to succeed with video marketing. 

The videos would be short and crisp in terms of messaging and context but they need to be published more frequently, say for example, twice a month. Some businesses go to the extend of publishing one every week. The more video content you have, the greater are the opportunities to win customer loyalty through regular posting.

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

5. Interactive Videos

While this may not be possible for all kinds of businesses all the time, every small business can consider publishing an interactive video message at least once in their marketing calendar. With VR and AR devices becoming more mainstream, more people have the capability to view interactive video content at their convenience. The most important element for small businesses to consider while generating interactive video content is to incorporate their core business activity in the video theme.

If your small business is not capitalizing on video marketing, then it is missing out on a big opportunity to grab a sizeable number of potential leads. Videos are the best way to improve engagement and build brand loyalty. Once leads turn into deals, you have to be prepared to meet customer expectations. This is where operational efficiency and digital proficiency take the driver’s seat. To ensure a seamless digital-first experience in your business, get in touch with us to explore the possibilities of InfinCE – one of the best digital business platforms for small and medium businesses.

Why is ERP an Irreplaceable Asset for Small Businesses?

Cost factor appears to be the primary reason why many small businesses show resistance to adopting an ERP solution to run their business operations. With the advent of SaaS-based solutions, the scenario has changed today. Software-as-a-Service or SaaS allows SMBs to onboard the latest technology solutions like ERP into their business and pay according to their usage. 

Market Research Engine reports that among growing businesses, 96% of those who are successful rely on an ERP solution to run their daily operations seamlessly. Enterprise Resource Planning has grown into a critical business application for small and medium businesses as it connects data across their functional departments and allows unified decision making and service automation.

If your business is yet to consider implementing an ERP system, here are 5 compelling reasons why you need to invest in an ERP solution in 2020:

1. Unified Business View

ERP solves the biggest challenge faced by any business- data consolidation!

An Enterprise Resource Planning software consolidates data from across departments to help management make informed decisions. 

• From analytical reporting to inter-departmental approvals and workflows, an ERP system allows smooth operations in an enterprise by bringing every workflow into an organized digital framework. 
• From inventory to accounting and employee schedules, an ERP system can help trace the root cause of performance issues in your business easily. 

It gives an overview of where you need to focus on and how you can make critical decisions such as cost optimizations, resource management, and much more. 

Related Reading: 5 Digital Capabilities Every Small Business Needs To Invest In 2020

2. Encourages Transparency

With an ERP system, you can cultivate a transparent work culture in your organization.

Across functions or departments, an ERP system allows you to map dependencies, track progress, raise alerts on areas demanding attention, and keep employees and management updated with real-time performance metrics of the business. 

• ERP forms a centralized database from which all departments can access and share information thereby ensuring a transparent information flow within the enterprise. 
• It also eliminates errors and manipulations from spreading into entire business processes by deploying quality checks across departmental management modules. 

Transparency at the workplace ensures that all units within your organization gain access to accurate information for their daily working needs.

3. Empowers Automation

An ERP offers centralized and automated management of work files as well as reporting for decision-makers.

Without an ERP system, most business units will have to work with a barrage of spreadsheets and documents to arrive at decisions. The amount of manual work to be done for processing documents, preparing reports for management and other work-related files would be severely high. 

ERP application helps automate a lot of manual tasks that employees have to spend time daily like for example, adding a new employee record in multiple business units such as payroll, project management, leave management, finance, compliance, and HR units, etc. If there was no ERP all these entries would have to be done manually and chances of errors and mistakes are relatively higher for manual work.

Related Reading: Automation In Small Business: 4 Areas To Get Started

4. Support Digital Business Transformation

An ERP serves as the backbone for an SMB to propel itself into new-age digital revenue channels. 

It promotes a culture of data-driven operations across the business and makes it easier for transitioning traditional business models into newer and more exciting customer touchpoints. For example, if you are into retailing, an ERP system can serve as the best resource for you to transition into an e-commerce business. With visibility into inventory, processes, accounting, revenue management, and supply chain efficiency, it becomes easy to deploy an e-commerce solution to derive data from your ERP and offer a superlative experience to online shoppers. 

Additionally, implementing new digital experiences in your physical business locations too becomes easier, as you already have data points to explore with APIs and have new tools act on your available data to create new experiences. A good example would be marketing automation wherein digital marketing platforms can be deployed to act on data in your ERP to roll out campaigns to attract new buyers.

5. Turn Competitive

One of the major reasons why several SMBs today are turning to ERP solutions is the ability of such systems to place them in a competitive position in the market. 

An ERP solution gives data-backed insights that help SMBs offer experiences to customers that any bigger and more established businesses can offer. Cloud-based ERP systems ensure that you can roll out these experiences without burning a hole in the pocket for expenditure. The easy scalability it gives to your business systems ensures that you can always forecast demand and adjust your entire business operations to meet this demand on time.

From managing your entire value chain to enabling memorable experiences for your customers, ERP unlocks tons of possibilities for small business enterprises. At InfinCE, we believe that ERP is the digital core of your business. InfinCE is designed to overcome your remote working woes. It combines numerous productivity and enterprise solutions including ERP, CRM, CMS, and HRM solutions, hosted on secure cloud environments, dedicated to your need. 

Related Reading: Why should a small business opt for InfinCE

Leverage the best value from your technology investments with InfinCE. Talk to our experts today to find out more. 

How SMBs Can Overcome Challenges to Build a Mobile-First Workplace

The rise of flexible, remote work culture and the need to address a large population of mobile-savvy millennial workforce is creating an unprecedented demand for enterprise mobility. 

Over 86 % of email users worldwide use their smartphones to access emails, reports Adobe. By enterprise mobility, we do not just focus on accessing emails on smartphones. It is a cultural and business transition that involves technology, people, and processes spanning departments. Hence every step a small business takes in the direction of implementing enterprise-wide mobility involves challenges that they need to mitigate. 

Here are five challenges that SMBs should overcome to ensure sustainable mobility adoption in enterprises. 

1. Cultural Resistance

When your organization comprises resources from different generations, there is friction that is bound to happen in several areas and your technology infrastructure is no exception. Most of your staff will be accustomed to their desktops or laptops and prefer working from the office. For them, the idea of transitioning to a highly decentralized and mobile workforce where remote working is a norm and smartphones become the mainstay device could be overwhelming. 

Related Reading: InfinCE Can Help You Quickly Transit to Remote Working

As a business owner, you need to step in to resolve this cultural challenge by creating awareness among your staff on the benefits of mobility. Having a well-planned migration into mobile-friendly collaboration channels is highly appreciable. It can help soften the transition and give space and time for employees to gradually accept the new norm rather than forcing them to accommodate a new way of working one fine day.

2. Business Process Alignment

Even if you are a small business enterprise, there are certain standard and well-defined business processes and workflows your employees follow to help serve customers efficiently. While incorporating mobility, a considerable effort must be put into re-aligning your key business processes. This will boost the adaptability of mobility best practices.

Polices like BYOD which are critical in enabling enterprise mobility make it necessary for business processes to be re-defined. These may include information-sharing protocols, work management policies, timeline management, security policies, and much more.

3. Seamless Collaboration and Communication

When employees begin to opt for a culture of remote and mobile-first work experience, there is a huge demand for interactive and real-time collaboration capability. Through digital channels like InfinCE, SMBs can facilitate employees to stay connected with their peers, share information, work on tasks together, manage responsibilities and dependent activities, conduct virtual meetings or video conferences, and so on. 

Related Reading: 5 Workplace Innovations You Can Welcome with Video Conferencing

For customer-facing roles, it is important to deliver insights and information on the go on handheld devices. Knowledge archival and sharing via cloud platforms need to be highly encouraged. This is vital for field employees to deliver value during client interactions. 

4. Flexible Application Support

As more enterprise functions and capabilities get mapped to mobility mode, small businesses need to ensure that your workforce gets dedicated applications to leverage these functions completely from their smartphones or remote devices. Hence your technology ecosystem needs to support the development of custom enterprise mobility apps for various business functions. It could be CRM, HRM, ERP, CMS, document management, collaboration, and project management, and much more.

For instance, The InfinCE mobile app gives you access to most of the features of your virtual desktop, formatted for the smaller screen of your smartphone. You can view all your Dashboards, contact everyone in your organization, Chat or Video call with colleagues, access your Business Applications, and attend the Online Meetings.

5. Security and Device Management

With the advent of digital channels, there is a large volume of customer data that passes through different enterprise systems daily. When your business incorporates mobility deeper into its operations, then a lot of devices come into the network like personal laptops, smartphones, and even smart IoT devices. Confidential data and information get exchanged through these devices regularly. Hence security and data privacy becomes a huge challenge. 

SMBs must ensure that standard encryption protocols, data protection policies and access control are implemented to prevent any untoward incident. There should be intelligent monitoring of data logs and employees must be transparently held accountable for their responsibilities to ensure that no modification or manipulation of data happens without approvals from concerned departments. Compliance laws like GDPR make it necessary for enterprises to enable secure experiences for customer data across all channels through which it is shared.

Related Reading: Why Is InfinCE A Better Choice For Safe Video Calling Than Zoom

Enterprise Mobility is rapidly being adopted by small businesses across the globe. From ensuring business continuity at times of crisis to empowering employees to sustain a perfect work-life balance, the advantages are numerous. With an enterprise platform like InfinCE powering your digital backend, the transition can happen seamlessly. InfinCE allows small businesses to unify their digital infrastructure and empower employees with the flexibility to rapidly increase mobility. Secure cloud-based infrastructure, an extensive app ecosystem and a 24 X 7 support team guarantees that your mobility transformation happens seamlessly and without disruption. Get in touch with our experts to know more about InfinCE.

Why automation is key to boosting small business productivity?

Most often, we realize the potential of technologies like automation when a critical situation arises. The impact of COVID-19 has forced organizations around the world to transit to a work-from-home productivity model, and many of us are able to execute remote work successfully due to automation. In this post, we’ll explore how automation in small business improves productivity and the different areas where companies can implement automation.

Related Reading: Quickly Transit to Remote Working with InfinCE

From small tasks such as electronic document signature to intelligent data processing, automation in small business offers limitless possibilities to improve productivity in the small business environment. It is important for decision-makers to invest in the right areas. 

If you are a small business owner looking to turn your workforce more productive through automation this year, then here are 4 areas you need to look at:

1. Automating Sales Workflows

Your sales team often creates the biggest customer impact zone in your business and hence is a worthy contender for incorporating automation in its daily routine. So, what are the sales processes that can be automated within a small business? 

Some examples include assigning associates for leads, setting automated response channels for incoming leads such as emails, IVR based tele-calling or any other contact channels like social media. Once a lead is assigned to an associate for nurturing and conversion, then the next area where automation can kick in is for reminders and follow-ups. Activities involved in deal nurturing and closure can be automated to make the lives of sales folks easier and ultimately improve the productivity of the whole team.

2. Project Management

Today’s workforce demands increasing flexibility in their work and may avail benefits such as remote work. When there are multiple people working on a single customer project or task, and if there are remote resources involved, then project management becomes a challenging endeavor if everything is to be manually handled by managers using spreadsheets, IM and email conversations. This is the right area to bring in automation using state of the art project management platforms. 

Related Reading: 5 Ways A Project Management Tool Can Help Your Business Grow

By enabling automated monitoring of project schedules, individual work progress, and dependency metrics for collaborative tasks, it becomes easier for managers to have a grip on project timelines and ensure that everyone is at the same pace transparently.

3. Procurement and Logistics Processing

There are several routine tasks within procurement departments in a small business that takes up too much time and effort if done manually. A good example would be invoice processing once supplies are obtained. As your business grows, these routine jobs would incur a significantly high volume of effort and can lead to highly inefficient business outcomes due to errors in manual processing. This is where bringing automation in small businesses can be a game-changer. You not only eliminate errors but also improve the speed of processing and completing redundant tasks. 

Approval workflows, scheduling, tracking inventory and vendor notifications are some of the key areas in procurement where automation in small business can vastly change the existing operational landscape.

4. HR and Payroll

Typical human resources work schedule has components that are grossly manual effort intense like payroll processing, profile and resume screening for recruitment, appraisal and performance tracking, rewards and feedback collection, and much more. Automation in any or all these areas will help the HR personnel to be more pro-active in managing employee relations while technology takes care of the manual effort in enabling the same. Ensuring that your employees are engaged is a fundamental goal that needs to be achieved for overall business success and making sure your HR team is empowered to do that via automation is hence a key focus area.

Related Reading: Tips For SMBs To Boost Growth With Increased Employee Engagement

Automation in small business is one of the key pillars for propelling companies into the next level for the coming years. As more disruptive business and market conditions continue to show its face every year, it is important for small businesses to remain competitive and allot enough core business skilled employees to handle newer challenges. By utilizing enterprise platforms like InfinCE, you can enable seamless automation across your key business units and leverage human manpower for more decisive operations. Get in touch with us to know how you can leverage the automation capabilities of InfinCE to create the next level of success for your business.

4 Key Pillars to Ensure a Seamless BPM Experience for your Business

Small business entrepreneurs often think about how much to invest in digital tools that empower their business operations. The question arises mainly because they are unsure if their organization has attained sufficient scalability to bring on-board a digital enablement platform. Among these, one area where most small businesses cast doubt on digital transformation is business process management. 

There is a notion that BPM and BPM software is meant only for large enterprises with well-defined processes and departmental policies. BPM is a practice even small businesses need to follow and cultivate as a cultural trait right from their startup days. 

Now, the question is when should a small business start adopting BPM in its operations? The need for BPM is driven by the demand for efficiency which ultimately leads to better customer service. On this note, here are 4 key pillars you need to build in your company to ensure a seamless BPM experience:

1. Approval Matrix

In most small businesses, bottlenecks in efficiency occur due to a lack of sync in processes. Employees often wait at managerial desks seeking approvals for implementing changes or customer requirements. Managers, in turn, wait for approvals from senior leadership for various essential affairs. 

Delays in submitting contracts and postponing commitments create a wrong impression on the customer. This can be eliminated by formulating an automated process workflow culture in the organization when metrics on items can determine its approval chances. A simple example could be classifying an approval matrix based on the size of the project. A smaller deal would require just a manger’s approval while bigger ones could require review and approval by higher authorities or leaders. Once this is defined, it will be easier to build a business process around it and ultimately automate it through a BPM software.

Related Reading: 5 Ways A Project Management Tool Can Help Your Business Grow

2. Building Awareness

As you grow from a startup into an established small business, there will be a rise in the number of employees as well as departments. For collective growth, it is important to ensure that all employees have access to the right information about the company and its offerings. Only then would they be able to handle internal business process improvement practices as well as become effective spokespersons for the company in front of customers. 

Employees should be aware of how every activity in the organization leads to better customer experience. This can be achieved by having a well-defined organizational induction program for new joiners and a continuous learning initiative for on-boarded employees. This learning experience can be used to integrate employee thoughts with business objectives which will ultimately transform employees into torchbearers for BPM practices within their respective roles.

3. Encourage Autonomy

This is a continuation of the learning experience element we mentioned. There are processes within the organization that may have been brought into existence from a very complex background and scaled meaninglessly over time. To break it into simpler business models, it is important to ensure autonomous decision making by employees involved in these complex business operations. 

Related Reading: 5 Ways To Improve Business Growth Through Employee Engagement

Employees should be given time to identify and map activities to processes with guidance gained from experts whenever needed. Hiring BPM specialists to disrupt and re-write such complex processes within one day is not advisable as it may throw employees into a tantrum and lead to highly frustrating experiences.

4. Drive Data Generation

This is one of the most important pillars that need to be established while adopting business process management in a small business. Every department or team in your organization needs to have a standard data generation policy. This generated data should be a base for determining the KPIs for tracking employee performance and growth, defining their intra-departmental or team dependencies, validating their customer satisfaction objectives and much more. Once everything is defined by data, it becomes easier to bring in automation between workflows, thus enabling better process management through BPM software.

Business process management is a transformational initiative that can bring about unparalleled operational efficiency in a small business. But as illustrated here, it needs a strong foundation and support from your entire organization for effective implementation. This is where a well-defined BPM capability built into your organization’s digital backend can be a game-changer. InfinCE, with its cloud-ready enterprise digital platform, can integrate seamlessly into your operations and enable a sound BPM strategy within your company. Get in touch with us to know more.

The key ingredients that make up an ideal project management dashboard.

Project management is an irreplaceable asset of any business. It plays a crucial role in driving successful business results. Across the globe, companies are increasingly investing in project management tools to help track the progress of their customer deliverables and ensuring efficient operations. 

But are you investing in the right project management capabilities needed to succeed?  

To answer this question you need to be aware of what a project management software needs to offer as features in today’s highly disruptive and digital-first business scenario. 

Here are our picks on the top 5 features you need to make sure are present in your project management dashboard. These will help your workforce to seamlessly deliver successful results for customer projects every time.

Related Reading: 5 Ways A Project Management Tool Can Help Your Business Grow 

1. Smart Workflows

All your efficient planning and strategic direction of managing a project will not find a smooth ride to success unless there are automated workflows that help synchronize different stages of project activity. In simple terms, a workflow can be defined as a series of steps that will be automated to ensure that people and project tasks move seamlessly through defined project milestones. With smarter workflows, team members can be empowered with capabilities such as automatic tracking of project communication, approvals and status updates and much more.

2. Budgeting

The success of every project irrespective of it being a customer-facing or an internal one is primarily dependent on how well it has been budgeted. By budgeting, we mean that there is a transparent view of the project’s budgetary scope and it will be easier for finance or payment teams to view the progress of project schedules and raise invoices according to pre-defined contractual obligations. 

It becomes easier for decision-makers to get a holistic view of how the project is utilizing resources to efficiently manage budgets and scope changes. It also helps them to have knowledge about how much of these budgeted figures have been accepted by the customer or internal teams that required the project. The project management dashboard that you utilize should have a clear space for tracking your budgets and trace anomalies and unexpected escalations in billing.

Related Reading: 5 Must-have Features In A Project Management Tool For Small Businesses

3. KPI Indicators

In the age of performance-oriented work culture, there are quite a lot of Key Performance Indicators (KPI) that every project manager needs to keep track of in a project. The KPIs could be related to the project’s budget, milestones and schedules, resource utilization, employee performance, time and effort, customer satisfaction indices and much more. 

The project management platform is the perfect place to have a comprehensive view of these KPI elements and hence your project management software needs to incorporate KPI visibility as a key pillar.

4. Team Management and Collaboration

Customer-facing projects often require a collaborative and constructive approach from multiple team members who may be spread across offices or continents in several cases with different time zones. Bringing them together and offering a seamless collaborative environment is an essential factor and the project management software you choose can play a big part in it. 

By having a dedicated section in the dashboard for team communication as well as collaboration options, platforms like InfinCE foster a culture of togetherness within the company that will be beneficial for sustained growth in the long run. Examples of collaborative options that employees can directly access from the project management dashboard could be joining meetings virtually through audio or video interfacing, sharing and working collaboratively on documents and files, tracking dependent task progress and much more.

InfinCE also supports you to quickly transit to remote working. InfinCE enables your workforce to get up and get running remotely, within the shortest time and without the need for any special equipment.

Related Reading: Effective Work From Home Tips – Infographic

5. Reporting

Decisions are often made by leadership by analyzing reports from project managers. These reports cover a wide spectrum of operational and functional parameters of a business. It includes employee performance reports, budget and billing reports, marketing and pipeline or lead generation reports, profit and loss reports, project progress reports and much more. And each of these reports may have multiple variants or sub-reports depending on factors such as geographical classification, vertical or industry-wise classification, product or service wise classification and much more. 

A project management dashboard needs to incorporate a powerful reporting feature that can provide comprehensive yet simplified insights of the entire business or project which will then allow decision-makers to utilize it for their next step or strategic planning.

Managing a project successfully requires considerable effort from managers and team members. But without a digital platform to organize all activities and tasks, there is no way people can handle complex project activities of today manually. This is where enterprise platforms like InfinCE can be the game-changer. Our cloud-based enterprise collaboration platform enables you to successfully manage big or small projects seamlessly with intuitive dashboards offering all the necessary features you need. Our consultants can customize the platform to suit your unique business needs thereby ensuring continuous success for your project management activities. Get in touch with us to know more.