5 Tips to Select the Ideal Web Hosting Partner

Did you know that if visitors encounter just a second of delay in loading your website, then it is estimated that there will be a 7% reduction in the conversion of the traffic? Today, a web presence is an absolute necessity for any enterprise that wishes to connect and conduct business with internet-savvy consumers; be it on a B2C or B2B level. For businesses that sell their products or services through the internet- like e-commerce websites- it calls for even better-informed decisions while choosing a web hosting service. Gone are the days when price-based storage and bandwidth were the only considerations that businesses had while taking their website or services online. There is a comprehensive amount of analysis and study that you need to carry out today before selecting a web hosting partner.

Related Read: Major Web Hosting Challenges and Solutions

Here are 5 tips you can follow to make better decisions while choosing a hosting partner for your website or web application:

Go for scale on-demand services

In the case of small businesses, they often fall for the catch of unlimited storage or unlimited bandwidth from web hosting providers. These hosting packages will have hidden usage clauses most of the time that restricts the functioning of your hosted site or app beyond a specific usage pattern. If by chance, your business website or application gets a viral boost in social media, resulting in a flood of traffic, chances are that your hosting provider will ask you to subscribe to a more premium package for meeting the increased demand. Considering the risk of losing customers or good deals, your small business will be forced to pay for premium options for an entire year, even if your usage surge was just for a couple of days or weeks. This will hurt your long term growth plans significantly.

Modern cloud service providers offer easy scalability for your web application or website needs and require you to pay for only what you use. This can greatly improve your website’s capability to handle peak traffic volumes resulting in better conversions.

Ensure data security and integrity

Across the globe, government regulatory bodies are turning more vigilant about how businesses collect and use data of citizens of their monetary benefits. As such, security becomes a key parameter while launching any web-based application or site that interacts and collects user data online. Since this data is likely to reside where your application is hosted, it is important to ensure that the provider can guarantee a safe and secure data management and storage facility. Any lapse in security may result in personal and confidential customer data falling into the wrong hands. This can lead to potential lawsuits and penalties that may affect your entire business finances. Recent regulatory provisions like GDPR in Europe are a testimony to the rising need for a secure web hosting space for your website.

Look for domain flexibility

Your internet presence might be small initially. However, as time lapses, there will be a constant demand to add more features or business offerings via internet-enabled services. This will trigger the need to add subdomains or maintain multiple websites under a single business account. While choosing a hosting provider, ensure that they have enough flexibility to high levels of expansion technically while confirming that prices are nominal for such services. This will allow you to scale your web presence effortlessly over time.

Evaluate support options

While selecting a web hosting provider with the best technical infrastructure, you should also check whether the provider guarantees a solid and reliable customer service 24 X 7. Your service provider must be able to offer reliable and easily accessible customer service experts who can keep your technology up and running all the time to ensure business continuity. A reliable web hosting partner will have dedicated support staff round the clock to help you mitigate challenges in your e-business infrastructure.

Try Flexible Managed Services

As business owners, you need to focus on various operational requirements on a daily basis. You may not have enough time or a highly skilled team to manage your enterprise’s IT infrastructure. Platforms like Infince allow you to take your business services to the internet without having to worry about managing technical infrastructure, storage and operational efficiency of your IT systems. You just need to take care of your core business areas. Being cloud-based and supported by world-class teams, such platforms allow you to expand your web presence risk-free and you only need to develop the physical inventory and logistics of your business operations to cope with the rising demand from customers. In short, opting for a flexible enterprise cloud platform will help you run your business on the internet with peace of mind.

Related Read: 5 Advantages of Adopting a Cloud-Native Technology Infrastructure

Getting your business on the internet requires an intense evaluative procedure to select the right partner for website hosting. For the most cost-effective and worry-free experience, it is always advisable to utilize a cloud-based service provider to meet your e-business needs on a continuous basis. Get in touch with us to explore how Infince can be your perfect partner in setting up a viable business presence through the internet across the world.

Major Web Hosting Challenges and Solutions

The World Wide Web offers unbound potential. However, harnessing the potential requires offering stable and reliable solutions in what is essentially an extremely fluid and unstable environment. Web admins commonly encounter several issues which cause websites to go down or users to have a poor experience.

Here are the key web hosting challenges, and effective solutions to overcome such challenges.

1. Slow Website Loading and Navigation Speed:

Enterprises pay a very heavy price for slow loading websites.

Users rarely return to a website which takes a long time to load and/or which has slow internal navigation. Three out of every four web users do not return to websites which take more than four seconds to load. To compound matters, poor page load affects Google rankings negatively, leading to a downward spiral.

The best hosting providers adopt several strategies to preempt the slow loading of websites:

  • Locating redundant servers across the world. The physical location of the data center hosting the website influences the page load time in a significant way. The nearer the data center hosting the server from the user’s location, the faster the load time of the website.
  • Making use of quality hardware and infrastructure, to reduce network latency to the extent possible. Network latency is the time taken for a packet of data to reach one point, from another point.
  • Offering Content Delivery Network (CDN), which makes available cached versions of the static portions of the website at optimized speeds, to several locations


2. The Challenge of Maintaining Uptime:

Web hosting thrives in a highly unstable ecosystem. Servers going down and various other issues are facts of life. However, downtime is fatal in the web hosting industry, and can even mean the death knell of the client’s business.

Web hosting companies need to ensure a minimum of 99.9% uptime rate, which is the industry standard.  Anything more than about 10 minutes of downtime a week is fatal. The main reasons for unplanned, emergency downtime are hardware or software failure, security breaches, and administrator errors. Planned downtime, for inevitable maintenance, is best performed at night or off-peak hours when the website visitor count is usually at its lowest.

Web hosting providers strive to maintain high uptime and overcome the challenge of downtime by:

  • Deploying stable software, and updating it regularly, to prevent software failure
  • Deploying high quality and proven hardware components
  • Undertaking periodic software and hardware audit to pre-empt obsolescence.
  • Offering online support on a 24×7 basis to clients, to resolve client queries and issues promptly.
  • Offering FAQ’s, user forums and other forums to share knowledge, for speedy resolution of issues, and even preempt issues through timely client action.
  • Ensuring sound network security
  • Ensuring adequate protection from hazards such as floods and fire at the physical data center location


3. Challenges of Providing Scalability

Today’s e-commerce companies and website owners expect highly scalable resources. However, hosting providers are often hard pressed to provide it.

Many web hosting companies suffer from dated infrastructure, such as old server hardware, outdated software, a narrow broadband connection, and inadequately skilled support staff. Such restraint imposed a resource crunch, which impedes scalability.

Even when there is nothing wrong with the software or hardware, the limited resources being deployed, or the architecture of the data center may create bottlenecks. Emerging technologies such as IoT, Artificial Intelligence, and Big Data offers unbound possibilities, but also makes huge demands on resources.

Inability to scale up resources when required may lead to websites bouncing due to some unknown restrictions, inability to log on to the mailbox or send email attachments, and limits being imposed without any option to mitigate it. For clients, this translates to missed opportunities and poor end-customer experience.

Successful web hosting providers:

  • Overhaul their legacy infrastructure from time-to-time to ensure they are equipped to meet the demands made by emerging technologies.
  • Identify the gap between requirements and infrastructure capabilities, and work towards filling the gap by provisioning the required hardware and software.
  • Upgrade staff skills through training and other interventions, to ensure they are competent to do the needful when required.


4. Security Challenges

Web hosting companies are always under the Damocles sword of security. Cyber breaches are the order of the day. Breaches are costly in terms of loss of sensitive data, crippling regulatory fines, loss of trust and reputation, and more.

A common pitfall from web hosting providers is failing to restrict URL access. Without such restrictions, unauthorized users may view pages they should not have access to. With such access enabled, attackers may easily forge URLs to access hidden pages.

Many web hosting providers offer shared hosting as a low-cost solution for clients. However, sharing an IP address among clients means linking separate domains using a single server. When a client is blacklisted as a spammer, it leads to a situation where all other clients sharing the same IP is also blacklisted.

Web hosting companies may overcome the pressing security challenges by:

  • Deploying the latest and state-of-the-art security infrastructure, including firewalls, networking monitoring systems, and more
  • Blocking all file types not served by the application.
  • Implementing Secure File Transfer Protocol (STFP) to plug loopholes
  • Create an access control matrix which stops unauthorized users viewing content.
  • Implementing strict access control mechanisms at the data center to prevent rogue insiders and unauthorized attackers from taking physical control over critical web assets.

Data Centers utilize several physical and digital resources to manage the daily operations. Highly successful providers are always on their toes, to ensure the deployed resources work as expected. They also strive to ensure proper management of day to day operations, undertake prompt and periodical updates, and attend to maintenance issues promptly. Last but not least, they never underestimate the value of a skilled team with experience and expertise.